• Responsible for helping to shape benefits and experiences that collectively create a leading loyalty experience for the customer; includes research, business case development, pitch to senior leaders, and project management; During this 3mo contract I supported multiple initiatives from conception to definition of new base and paid program benefits

• Responsible for creating the loyalty capabilities vision and roadmap for TJX Rewards Credit Card inclusive of prioritization alignment, requirement gathering, translation into technology requirements, and successful project plan execution• Direct ownership of multi-channel lifecycle marketing campaigns across email, direct mail, SMS, in-app messaging, app notifications, and integrated eCommerce activities to drive awareness and adoption of new loyalty enhancements• Lead Client buy-in, project managed, and drove GTM strategy for TJX Digital Rewards Certificates and TJX Fabulously Fast Rewards delivering a projected $100M in annual incremental sales to the program• Responsible for prioritizing and delivering Product Next Generation enhancements to client • Cross-functional production issue resolution leadership with a proactive drive to institute controls for process improvements

• Responsible for developing, implementing and managing a 3-year multi-channel marketing plan to drive lead generation, optimize funnel conversion, and increase customer loyalty in a B2B2C market; Channel components include direct mail, email, print ads, digital, tradeshows, webinars, and direct sales support • Provide strategic direction by overseeing the preparation of creative briefs, launch plans, offer development, and other strategic initiatives to support acquisition and development goals • Partner closely with the National Accounts Director, Inside Sales Director, and Partnership Director to identify new opportunities and develop customized communications programs and presentations

• Managed the strategic roadmap to drive customer acquisition and retention through awareness, consideration, trial, and conversion into digital channels and products • Accountable for developing and delivering GTM strategies including launches of CVS Pay, Mobile Prescription Pickup, and Digital Receipts, with in-year multi-million budgeted revenue expectations.• Strengthened company's business by leading implementation of in-app personalized messaging, delivering conversion rates over 10%, driving customer account creation and new tool utilization• Spearheaded development and launch of "App Only Deals" initiative, a multi-channel marketing campaign requiring new product development, merchant and vendor negotiations, and capital investments resulting in a 25% increase in YoY app downloads

• Managed the strategic development and execution of the annual multi-channel marketing strategy for the Dunkin' Donuts Card, the base platform for the DD Perks Rewards Program; emphasis on driving program activations and promoting profitable tender shift• Successfully drove a 10% lift in program activations within 12mos• Direct management of a multi-million dollar marketing budget; successfully drove company savings of over $500K in <12mos through vendor negotiations and driving improved operating efficiencies • Directly responsible for all card vendor relationships including annual planning, contract negotiation, alternative vendor exploration, and cross-functional leadership role for RFP processes

Responsible for identifying, developing and executing high impact marketing initiatives to increase share of wallet and drive retention for Staples.com's highest value customers within strategic loyalty programs.

Responsible for driving Staples gift card sales in Staples Retail stores, B2B and third-party channels with standard and seasonal marketing programs utilizing direct mail, email, banners, store signage, merchandising, social media, and other marketing vehicles.

Developed circulation testing strategies, create circulation lists, and execute post circulation analytics for B2B loyalty marketing.