Accounts: Spotify (July 2020 – Present)• Targeted consumers by spearheading 12+ global multi-pronged, go-to-market strategies for products across the consumer and B2B portfolio including Wrapped, Duo, Blend, & HiFi.o Wrapped 2021 resulted in 13% increase in Brand Awareness, 18% Brand Love, 21% Consideration & 41% Recommendation; 3.6M social mentions, 7.7M landings to platform.• Penetrated new audience segments by developing 20+ targeting strategies for marketing campaigns.• Led creation of Sustainability report covering trends, audience insights and future marketing opportunities and initiatives.• Collaborated on 6 cultural trend reports, identifying new market opportunities to attract younger Spotify users.• Facilitated brainstorms with cross-functional teams to generate innovative activation ideas supporting product launches. • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to develop insights and enhance campaigns YOY.Accounts: CVS (May 2019 – June 2020)• Collaborated on team of 4 strategists responsible for client account and new business healthcare industry.• Synthesized customer interviews to formulate insights for CVS's Holiday campaign.• Built 25 audience profiles for CVS’s Front Store and Pharmacy business to develop product targeting strategies.• Aided in execution CVS Health Hub's national launch through development of a go-to-market strategy, uncovering market trends and executing strategic partnerships.• Curated a monthly newsletter covering competitive marketplace.• Managed direct report and intern, holding weekly statuses and end of program review.

Accounts: CVS, TIAA• Supported development of 15+ marketing strategies across 2 clients covering categories including Beauty, CPGs, Healthcare Services, Pharmacy and Financial Services.• Aided in go-to-market strategy for a CVS & Under Armour partnership, moderating client work sessions, value prop positioning, strategic framework development and objective setting.• Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.

Accounts: New York Lottery• Planned and executed tactics for 15 multi-channel campaigns across NYL portfolio, driving marketing goals and objectives.• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.• Created a client handbook outlining the complete media landscape for NY State.• Trained and supported 2 associate team members, maintaining a culture of collaboration.

Accounts: Johnson & Johnson, Brown Forman• Managed development of 12 post-campaign reports indicating performance summaries.• Executed Newspaper and Magazine ads and trafficked Digital ads.• Recorded time allocated to projects and updated master tracking documents.• Facilitated communication between internal and external project stakeholders to keep all parties well-informed.

• Created & edited monthly blog posts• Assisted with sale leads by creating & presenting look books• Contributed content to the company newsletters• Drafted & recorded learning tutorials for employees & existing clients • Assisted with the testing of rich media ads

-Answer Administrated Sciences Dept. phone line and direct phone calls to desired persons/department-Answer inquiries at the front desk -Update & file applications-Input classified information into the computer system-Run errands per request of supervisors

-Worked in a busy, fast paced office environment-Learned & used a CMS system to update & edit live websites-Provided relevant up-to-date content for social media channels, including Facebook & Twitter-Wrote original marketing tool kits as well as edited existing copies-Created & set up events on Eventbrite-Data researched for associations & organizations with whom to contact for future sales-Attended an on-site event & assisted with the setting up and running of the event-Multitasked while working towards various deadlines

-Input and scanned classified information into the computer system-Sorted through mail and organize it into personal files-Filed already sorted papers

-Managed sales performance & compensation for all surgical solution sellers in US regions -Administered sales force accounts & product structure changes-Calculated sales & quota adjustments while researching & providing recommendations on action needed for sales/quota -Communicated system changes to North American Shared Services, calculated & tracked sales incentive programs & assisted with financial analysis for sales management