Encouraging and spreading childhood literacy by sharing the most interactive, fun and engaging books for kids of all ages!

Executed national and regional marketing and advertising campaigns directly and through outside vendors. Built relationships with individual franchisees and advised on local marketing plans and initiatives such as direct mail, email, SEO, SEM, etc. Created graphic design for marketing communications and promotional materials using Adobe Design Suite. Managed overall company social media including developing content, posting, tracking, running ads and contestst. Created and executed internal e-newsletter.Planned and executed the annual offsite franchisee convention for 200+ attendees including hotel and event space, vendor trade show, awards banquet, activities, outside speakers, gift bags, travel arrangements, etc.

Manage all aspects of the Consumer Direct Partner Marketing plan and reporting. Work with the extended global Partner Marketing team and Finance to align to a quarterly plan and outlook and track actuals, driving growth and profitability in the Direct business.Drive and manage a global partner reporting initiative. Develop, maintain and distribute bi-weekly reporting for key partner products to allow the business to drive incremental earnings in quarter.

Manage all partner placements in Consumer marcom vehicles - negotiate placements with marcom teams, maintain inventory database to track funding, and ensure accurate execution of all placementsWork with partner managers and marcom vehicle owners to maximize current inventory and develop new programsTemporarily acted as Microsoft Brand Manager - worked with PM to create and execute programs to drive ROI, attach and funding through marketing vehicles and sales awareness and training

Managed weekly scorecard for global Partner Marketing/Business Development organizationCreated revenue forecast models to assist in partner deal negotiations and structuring

Completed 9 months of Consumer systems phone salesAchieved average 209% attainment of business goals, measured on a monthly basisParticipated in new hire mentor program, assisting in training of new sales reps

Designed and created promotional materialsAssisted international students with questionsConducted study abroad info sessionsUpdated and maintained multiple databases

Managed gift certificate donation programAssisted with preparation and analysis of weekly yielding and pace revenue reportsCreated monthly newsletter