Samantha Serrer Email & Phone Number

Halifax, Nova Scotia, Canada

+ Create compelling brand identities for small business clients to advance their reputations and support their strategic priorities+ Analyze clients’ existing visual identities and marketing plans to identify opportunities for growth+ Build a framework for effective digital and traditional marketing strategies and support their execution+ Develop targeted social media and marketing strategies which appeal to the client’s target audience and promote growth in their businesses, leveraging current trends and the latest online tools+ Perform audits of clients’ online presence to identify opportunities for improvement. Ensuring content is up-to-date, and provides a positive and cohesive brand experience

Toronto, Canada Area

+ Championed the planning, creation and implementation of marketing strategies to expand the team’s reach within new and current markets. Including content marketing, website maintenance, pay per click advertising, social media management (Instagram, Facebook, LinkedIn + YouTube), community management and email marketing+ Developed a long-term communications plan in consultation with the executive team, and facilitated its execution. Measured key performance indicators and analyzed data to assess performance of paid and organic content to refine long term strategy over time+ Prepared sales kits, media statements and announcements, and promoted team achievements to maintain a positive reputation within the community. Monitored media presence to identify opportunities for promotion and crafted responses to feedback from past clients and the public+ Routinely updated the company Wordpress website with new content and performed regular audits to assess functionality and confirm content was accurate and up-to-date+ Oversaw production from outside contractors and vendors to produce high quality collateral in support of a cohesive brand experience across multiple platforms+ Worked within tight time constraints to implement promotional materials leading up to key dates

Toronto, Ontario

+ Led a high performing team of 10 creatives who produced marketing and brand materials for 1000+ internal clients while ensuring compliance with legal and corporate requirements+ Established and maintained relationships with executive management, clientele, outside vendors and other departments to ensure the smooth operation of the creative department+ Headed a growing team across three offices, and guided them through the company’s expansion+ Orchestrated the implementation of updated company brand guidelines across a body of internal and client-facing materials – providing feedback for consistency across individual deliverables+ Created and maintained a variety of standardized documents for internal and external use. Ensuring a cohesive and consistent application of the brand across multiple platforms and media

Toronto, On

+ Provided consultation, technical support and customer service to 500+ internal clients to support their marketing initiatives by providing cohesive visual solutions within a complex framework of brand standard compliance, budget considerations and tight time constraints+ Documented, tracked and implemented branding requirements for an internal body of clients, while ensuring their appropriate use within the parameters of brokerage and franchise brand guidelines+ Produced a wide variety of relevant and compelling visual communications for print and digital use+ Upheld company brand standards by designing within existing guidelines and monitoring outsourced design work to ensure its compliance with company and industry regulations+ Developed and maintained positive relationships with coworkers and clientele to foster effective communication and teamwork to realize shared goals+ Tracked and reconciled expenses charged to the creative department+ Managed a body of internal resources and photography, ensuring that company events and offices were well documented and files were archived in such a way as to ensure efficient retrieval for later use

Toronto, Ontario, Canada

+ Provided consultation, design services and technical support to 750 clients across nine offices throughout the city+ Produced a wide variety of artwork for print and digital production+ Tracked and reconciled expenses incurred by the design department and client base+ Developed a wide variety of branding materials for client base while respecting corporate guidelines and industry regulations + Liaised with clients and other departments to support a positive department reputation, expand our client-base, and promote the department internally

Ottawa, Ontario, Canada

+ Spearheaded the curation and implementation of a temporary photographic exhibit, which included: sourcing and ordering hardware, selecting pieces to be displayed from a larger body of work, producing reflected ceiling plans and elevations, creating supporting graphic work for the show, overseeing installation+ Produced technical packages for temporary exhibitions+ Developed concepts for a redesign of a 3D component in a permanent gallery+ Created graphics for print and digital production

Ottawa, Ontario, Canada

+ Acted as ambassador for Mattamy Homes, leading tours with prospective buyers through model homes and the design studio+ Advised purchasers in selecting interior finishes, including: countertops, flooring, tiles, hardware, paint, fixtures, and architectural options+ Demonstrated a solid knowledge of interior finishes and architectural options offered by Mattamy Homes in order to encourage upgrades and increase company revenue+ Promoted a positive impression of Mattamy and their offerings by staging model homes

Bid, Industrial Design, Graduated With Distinction

Activities and Societies: Carleton Industrial Design Student Association - VP Social | Exchange Program - University of South Australia |.

Certificate Of Portfolio Development, Fine Arts