FORMATION. Media is a women-owned and operated, full-service digital marketing and design agency. As the CEO, I'm responsible for business development and partnerships, new business acquisition, marketing, increasing profitability, and acting as the face of the agency in the media and to third parties.Formerly BESO Digital, the agency rebranded in July of 2022 after expanding into a partnership. BESO Digital operated as the marketing arm of parent company Bad Town LLC, and launched as its own entity in 2020. BESO became a full-service digital marketing agency for professionals in creative spaces, to aid them in the switch to online sales during the pandemic.

Bad Town is an online art shop that sells the artwork, apparel and accessories created by contemporary and emerging artists and promotes the sale of their work.

Responsible for turning raw advertising campaign data into visualizations, creating insights and optimizations to inform decisions to improve campaigns, and delivering reports to up to 15 clients on a monthly basis.

I planned and executed web, SEO/SEM, email, and social media advertising campaigns to grow customer bases and increase sales. I also provided training to ensure the business team had all the tools needed for success. Clients: TOP Shelf Advertising, Closettec, Northeast Technology Partners; Title Boxing Club Hackensack

I managed a social media infrastructure and team across 20 markets globally and established a social media presence in emerging markets as programs became available. I collaborated with program managers to develop strategic social media plans and partnerships supporting current programs and newly launched initiatives, as well as events and fundraising promotions. Day-to-day, my team and I designed plans to analyze the success of our channels, create content, increase followers and find new platforms to reach potential clients. Working closely with the IT department, we vetted and chose the best platforms for organization, optimization and analysis of social media efforts. I also created and distributed Operation HOPE's weekly newsletter, the HOPE Report.

I designed, implemented and optimized a social media infrastructure and lead a team to implement engagement strategies globally. Project leaders requested social media strategies for programs, events and special promotions, which I designed, implemented and analyzed. As the organization shifted toward digital thinking, I educated market leaders and c-suite executives on social media basics and best practices. I also created and distributed Operation HOPE's weekly newsletter, the HOPE Report.

I managed a team of roughly 20 to design and implement a strategic plan that branded ATVN as a go-to news source for USC students and the surrounding community.

I created over 30 targeted media lists and wrote and distributed pitches to more than 1,000 reporters. I also designed and edited media kits for tech-based clients including Mastercoin.

I co-managed a team to increase Socially Awkward Sketch Comedy online viewership and event attendance by 30 percent.PRaction won Best Student-run Firm in the Nation 2011-2012

Day-to-day, I designed mockups of features, listings, and reviews of Paul Taylor and the Company. I updated existing circulation spreadsheets and media lists for over 300 publications, as well as compiled circulation/impression numbers of NYC publications to create new media lists for targeted audiences and events. I also pitched stories and extended invitations for upcoming dance festivals and performances to reporters.

Monitored the accuracy of customer surveys by listening to employee responses; Designed new techniques for interviewers to increase respondent participation; Informed supervisors on interviewer productivity; Led All Star meetings for 15 exceptional interviewers to increase client approval ratings.