I am a creative thinker with a passion for branding. Every brand has stories to tell — stories that not only engage, inform, delight, and impact their audience, but will also deliver on measurable business goals. I believe that profit should not be a driver but a consequence of success, and that success comes from understanding your target market, driving your key insights, and consistently communicating your brand message.Motivated by research and a love for optimising marketing strategies, I am enthusiastic about exploring and analysing new ideas.Favourite Quote: “The difference between successful people and others is how long they spend time feeling sorry for themselves.” - Barbara Corcoran
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Head Of OperationsShelf Aug 2021 - PresentSouth Africa -
Account ManagerSitecare Mar 2020 - Jul 2021Cape Town, Western Cape, South AfricaThe Account Manager at SiteCare acts as the liaison between the client and the related internal team. This team member needs to encompass excellent communication skills with a commitment to both client and co-worker satisfaction. The Account Manager is primarily responsible for the successful conveying of information, ensuring understanding and accuracy in a timely manner, from client to company and vice versa, as well as confirming the successful execution of that information both on behalf of the client and the internal team. These individuals are relied upon for the overall daily management of the client-company relationship and should showcase a high level of attentiveness to the needs of both parties. As the Account Manager at SiteCare, I act as the liaison between the client and the relevant internal company teams ensuring smooth and successful communication between the two parties as well as the effective and appropriate execution of the required deliverables. In order to do this, I:- Have regular interactions (via video call, phone call or email) with clients in order to understand their business objectives, gather information and build overall rapport.- Have regular interactions (via video call, phone call, email or Slack) with relevant co-workers in order to understand their capabilities, capacities and overall standpoint with regard to clients and their campaigns.- Accurately internalise client information in order to build client briefs and feedback to the relevant internal team.- Communicate expectations, capabilities and timeframes on behalf of both clients and co-workers.- Maintain a close eye on client campaigns, feeding back to both the client and the internal team regularly and spotting opportunities to increase campaign performance and optimisations.- Ensure the client has a constant and consistent contact point at all times while simultaneously safeguarding internal teams and their time from direct contact with clients.
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Account ManagerBlue Robot Jul 2019 - Mar 2020Cape Town Area, South AfricaBlue Robot aims to help brands solve challenges by providing automated social experiences across social media platforms worldwide.As an Account Manager at Blue Robot, I am responsible for servicing and growing my client accounts, consisting of over 30 brands and agencies, particularly within the Western Cape region. My position requires daily communication with my accounts in order to develop and optimise strategic campaigns and executions, while simultaneously growing and fostering relationships.Responsibilities include:- Educating agencies & brands on Blue Robot’s capabilities,- Forging and maintaining valued client relationships,- Gaining in-depth understanding of our client’s needs and challenges,- Preparing and presenting thought provoking proposals,- Managing communications with agencies & brands and ensuring optimal campaign performance,- Closing deals with existing clients and identifying opportunities for new leads and repeat business,- Data analysing and reporting. -
Activations SupportBlue Robot Aug 2018 - Jul 2019Cape Town Area, South AfricaBlue Robot aims to help brands solve challenges by providing automated social experiences across social media platforms worldwide.As a member of the Activations Team, I am responsible for shortening the path between creative ideas and execution. My role predominantly consists of working closely with both the Account Executives and our clients ensuring the successful roll-out of each campaign: from idea generation and gathering assets, to go-live, optimisation and reporting.Responsibilities include but not limited to:- Activating experiences across social media platforms,- Configuring chatbots on both Twitter & Facebook,- Supporting the Account Executives from idea generation to reporting analytics,- Managing client relationships & communications including education on Blue Robot offerings, collecting assets & activating client campaigns, optimisation strategies and reporting,- Working closely with brand, media agencies & creative agencies simultaneously,- Working closely global social platforms sales teams, brand strategy & support teams, &- Data capturing. -
Snapchat Account CoordinatorAd Dynamo Mar 2018 - Aug 2018Cape Town Area, South AfricaAd Dynamo is Africa’s largest digital sales house, representing Verizon Media, Twitter, Snapchat and Spotify in SA and sub-Saharan Africa. As the Snapchat Account Coordinator, I worked directly with the Account Executives, our clients & Snapchat direct in order to ensure the successful roll-out of a Snapchat Campaign. My role aimed to ease and assist the flow of communications ensuring that Ad Dynamo, Snapchat & our clients were all successfully aligned. I was responsible for moving opportunities from sales through to go-live, ensuring that each opportunity closed, utilising the right process and driving revenue.Responsibilities include but not limited to:- Campaign management training & client on-boarding,- Optimising campaigns for best performance,- Ad Ops support of all clients,- Day to day liaising with sales team and customers,- Data capturing including benchmarks and the sales numbers, &- General account support & troubleshooting. -
Digital Marketer And DesignerSilk By Design Jan 2017 - Jun 2017Durban Area, South AfricaSilk by Design is the market leader in quality and service in the silk flower, and more broadly, home décor industry. The company distributes artificial silk flowers, artificial trees and silk flower arrangements locally as well as export into Africa, Australia, the UK, and Europe.While completing my Honours degree, I worked as a part-time digital marketer for Silk By Design as well as SilkSense (SBD’s co-brand). My role was to be actively engaged and interested in the brand's overall presentation across mediums and platforms. Reporting to the directors as well as working closely with them, we defined, planned, coordinated and implemented brand projects in line with the company strategy.Responsibilities include but not limited to:- Developing and implementing a digital marketing strategy,- Digital contact point research and management,- Social media management,- Content creation across various platforms, including digital, social media and print platforms. These activities included creating content for the website, social media (Facebook, Instagram and Pinterest), Adwords, as well as a bi-monthly emailer, &- AOA for SilkSense.
Samantha Stopford Education Details
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Cum Laude -
73% -
Cum Laude -
Durban Girls' College8 - Matric
Frequently Asked Questions about Samantha Stopford
What company does Samantha Stopford work for?
Samantha Stopford works for Shelf
What is Samantha Stopford's role at the current company?
Samantha Stopford's current role is Head of Operations at Shelf.
What schools did Samantha Stopford attend?
Samantha Stopford attended Vega School, Vega School, Vega School Of Brand Leadership, Durban Girls' College.
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