Detail-oriented graphic designer with strong communication, organization, and project management skills, seeking to help startups, small businesses, and agencies alike bring their brand to life in a visual, strategic way.• Combine 10 years of experience in marketing and graphic design to develop and deliver work that is both meaningful to the brand and something that lands with the customer. With experience in Adobe InDesign, Illustrator, Photoshop, and Canva, I have worked with a variety of brands to create social graphics, email newsletters, instructional guides, flyers, pitch decks, website banners, and more.

Work alongside store owner, serving as a team member with a “whatever it takes” mentality to provide customers with the necessary tools they need to build their own golf simulator.• Design and implement branding elements to not only elevate the look and feel of thebrand, but also to improve the customer experience and their knowledge of the product. Elements include instructional guides, social media graphics, newsletters, eCommerce hero banners, and more.• Merchandise and market eCommerce website via Shopify, Klaviyo, Instagram, and Facebook.

Successfully strategized and implemented eCommerce strategies for NBC Universal, including NBC Store, USA Network Store, G4 Shop, and more.• Led as a Program Manager for 14 clients, managing product development, implementingmerchandising strategy, creating successful marketing strategies and campaigns, andmore.• Managed client relationship from scheduling and running meetings to communicatingpriorities, timelines, and budgets.

Brought on by Spiritless founders after pivoting from their previous venture, Olio, to bring their first product to market by strategizing and managing all aspects of marketing and branding strategy.• Managed outside agencies and vendors, including branding, website development, graphic design, photography, videography, and more to create a cohesive brand that clearly communicates Spiritless and drives sales.• Strategized and implemented marketing concepts from pre-sale announcement to go-to-market plan, including email newsletters, influencer campaigns, digital ads, and public relations.

Led in-house marketing and digital as well as all client-based marketing strategies. Clients included Chambord, CMT, Woodford Reserve, and Kids Cancer Alliance.• Strategized and executed Chambord’s #YouHadMeAtChambord marketing campaign,including an influencer mailer sent to 200 wedding planners across the country and a four-day NYBFW trip featuring 10 influencers. The campaign totaled more than 50 million impressions across 270 accounts, reaching an estimated 4.5 million followers.• Headed up the digital marketing sector of the inaugural CMT Songbird Supper Club event. Successfully secured 15 influencers to attend and cover, wrote press release, and managed Eventbrite page. Social impressions totaled over 19.9 million, reaching more than 3.6 million followers across 64 accounts.• Create marketing materials for Olio Event Group and Lauren Chitwood Events including case studies, sales sheets, decks, one pagers, and blog posts.

Worked alongside digital marketing and PR agency owner to create social media calendars for 15 clients to drive exposure, sales and loyalty, strategized and implemented digital influencer programs, and assisted in public relations. Clients included GE Appliances, Jim Beam, Ale-8-One, and Castle & Key Distillery.• Managed and executed Ale-8-One social media campaign, Ale-8 Days of Christmas,generating more than 1 million impressions and over 13,000 comments on Facebook,Twitter, and Instagram.• Represented Jim Beam, serving as public relations contact at local news appearances,used social media as a public relations tool for GE Appliances, and coordinated speaking engagements and appearances for Castle & Key Master Distiller.

Pitched, curated, and wrote on-brand and compelling roundup posts that spoke to relevant trends that appealed to Brit + Co’s target audience. Post categories included DIY, holiday, fashion, beauty, and lifestyle.• Wrote viral blog posts, including “13 of the Best Engagement Announcements onInstagram,” which generated more than 1.5 million views.

Joined the Brit + Co team as Marketing Intern, successfully strategizing and implementing digital marketing plans.• Conceptualized, launched, and managed Brit + Co Snapchat, later to become the officialholiday channel on Snapchat Discover.• Managed Pinterest for Brit + Co and Brit Morin, reaching over half of all Pinterest userseach month.

Wrote fashion, beauty, and lifestyle posts.Researched and pitched on-brand, compelling content ideas.

Promoted brand via social media outlets such as Pinterest, Facebook, and Twitter.Led the email marketing team as the project manager. Duties included managing emailcalendar, performing A/B testing, and writing intriguing copy and subject lines.Assisted in the development of Re:Make 2014 by creating social copy for makers topromote event as well as discovering and researching potential artisans.

Created and distributed promotional flyers, displays, and menus for University of Kentucky Dining Services.