Samantha Tilley

Samantha Tilley Email and Phone Number

Performance Advertising Lead at Veterans United Home Loans @ Veterans United Home Loans
Samantha Tilley's Location
Columbia, Missouri, United States, United States
Samantha Tilley's Contact Details

Samantha Tilley work email

Samantha Tilley personal email

n/a
About Samantha Tilley

If my years of studying journalism and working in digital marketing have taught me one thing, it's that words matter. They have the power to capture someone's attention or turn them away with just a glance. In advertising, there's always a way to make the product or service being offered more personalized and meaningful to the person on the other side of the screen. My passion is understanding what that person needs so that the ads interrupting their Facebook feed or YouTube video are as helpful as possible. Whether it's a small change, like swapping out a headline or CTA button, or as big as rolling out a new landing page, I am constantly testing, analyzing, and seeking out new ways to improve user experience.

Samantha Tilley's Current Company Details
Veterans United Home Loans

Veterans United Home Loans

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Performance Advertising Lead at Veterans United Home Loans
Samantha Tilley Work Experience Details
  • Veterans United Home Loans
    Performance Advertising Lead
    Veterans United Home Loans Jul 2022 - Present
    Columbia, Missouri, United States
    I am responsible for managing paid social and display campaigns on various ad platforms, including Meta Ads Manager, Google Ads and Yahoo DSP. I organize, analyze, and optimize lead generation campaigns and conduct A/B ad testing to improve user experience. I make strategic decisions on where budgets should be allocated and how bids should be adjusted in order to reach target volume totals.
  • Veterans United Home Loans
    Paid Social & Display Coordinator
    Veterans United Home Loans Jul 2021 - Jul 2022
    Columbia, Missouri, United States
    I handle the daily management of channels including Paid Social, Display and Native. I create new ad campaigns and manage bids, budgets and audience targeting within programmatic ad channels.
  • Division-D
    Account Manager
    Division-D Oct 2020 - Jun 2021
    Kansas City, Missouri, United States
    I managed and optimized paid media campaigns for a variety of clients on platforms including Campaign Manager, Meta Ads Manager, LinkedIn Ads, Amazon Ads, Google Ads, The Trade Desk and Verizon Media. Duties included daily communication with clients and Account Executives, handling budgets, targeting specific audience segments and optimizing to ensure the success of each campaign.
  • Division-D
    Assistant Account Manager
    Division-D Jun 2020 - Oct 2020
    I assisted several Account Managers in setting up and optimizing their campaigns for clients. I learned how to use platforms like Campaign Manager, Verizon Media DSP, Datorama and more.
  • University Of Missouri
    Office Of Undergraduate Research Pr Intern
    University Of Missouri Dec 2019 - Mar 2020
    Columbia, Missouri Area
    Duties included designing promotional materials, strategizing and creating content for e-newsletters, updating the office’s website and social media accounts and assisting at university events. I gained experience using MailChimp, Wordpress and Adobe Creative Suite.
  • Belden Inc.
    Corporate Communications Intern
    Belden Inc. May 2019 - Aug 2019
    St. Louis, Missouri
    In this position, I created content for internal and external communications for this publicly-held global corporation and supported their overall social media strategy. Content created included internal and external-facing articles, social media posts, a case study and a guide to navigating award applications.
  • Resolve Physician Agency
    Digital Content Marketing Intern
    Resolve Physician Agency Aug 2018 - May 2019
    Columbia, Missouri Area
    I managed this recruiting agency’s social media accounts and created content for blog posts, marketing e-mails and newsletters. I created social media graphics and gained experience using Canva, Hootsuite, Slack and Glip.
  • Windermere Baptist Conference Center
    Guest Relations Intern
    Windermere Baptist Conference Center Jun 2018 - Aug 2018
    During this internship, I interacted with guests on a regular basis and worked in various posts within the camp over the summer. I booked reservations into the camp’s online system and answered questions regarding camp’s facilities.

Samantha Tilley Education Details

Frequently Asked Questions about Samantha Tilley

What company does Samantha Tilley work for?

Samantha Tilley works for Veterans United Home Loans

What is Samantha Tilley's role at the current company?

Samantha Tilley's current role is Performance Advertising Lead at Veterans United Home Loans.

What is Samantha Tilley's email address?

Samantha Tilley's email address is sa****@****ted.com

What schools did Samantha Tilley attend?

Samantha Tilley attended University Of Missouri-Columbia.

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