Samantha W. Email and Phone Number

Samantha is an agile, full-stack CMO at the intersection of technology and culture with 20+ years of experience building brands and delivering strong business results. She has built and led marketing organizations at marquee firms like Meta/Facebook, Visa, and American Express. With a background in both brand and tech product marketing, Samantha has deep expertise in brand building and branded experiences; integrated and programmatic marketing; GTM and lifecycle; digital transformation; crisis management; and building and leading teams through change and hypergrowth. She has a track record of building from scratch and delivering in ambiguous environments.Samantha currently serves as CMO of Eventbrite, the event management and ticketing platform for browsing, creating, and promoting local events. In this role, she oversees all marketing initiatives, including brand and product management, performance, and communications. Previously, as the CMO of Braintrust, she created business, brand, and community strategy for the company to drive a holistic narrative and strategic focus. At Meta, Samantha led the global consumer brand and product marketing for the Facebook App, launching Facebook’s first brand campaign “More Together.” At Visa, Samantha headed consumer brand and product marketing and built the affluent strategy and segment marketing. Prior, at AmEx, she led co-brand acquisition efforts for Starwood, Costco, and Hilton, in addition to leading the emerging tech and innovation marketing team.Samantha and her teams have won global advertising awards, including Bronze Lions at Cannes and multiple Shorty and Clio awards for outstanding social content and campaign excellence.