Samantha Wee 黄琡凌 Email & Phone Number

Singapore

· Skilled in marketing for membership and talent acquisition using a data-driven approach, which includes leading a website revamp, driving email marketing, social media marketing and paid media marketing.· Led and planned for Singapore Tech Forum 2020. A community builder for Tech+65, an online Slack community started during the Covid pandemic assisting.

Singapore

Connecting people and builing a strong and extensive community of overseas Family, Friends, Fans for Singapore.

Singapore

· Part of the team responsible for driving and executing OSU’s digital engagement efforts to expand and deepen the engagement of overseas Singaporeans.· Influenced strategy through data-driven insights and identify scalable paths to extend reach of OSU’s digital engagement platforms· Drove the design and management of the digital user experience to foster.

Singapore

· Planned and executed marketing campaigns (offline and online), inclusive of local and global exhibitions (‘What is not Visible is not Invisible’ and ‘The Farquhar Collection’) and large-scale festivals (Singapore Heritage Festival 2016, Children’s Season 2016 and Singapore Night Festival 2016).· Involved in content management of NMS digital assets (e.g..

Singapore

· Part of the hotel’s pre-opening team. · Developed digital marketing strategies (inclusive of SEM/SEO) and organisational SOPs to facilitate digital media processes. · Curated content for hotel’s social media platforms· Webmaster of the hotel’s corporate website

Singapore

· Analysed and identified trends in traditional and social media to capture relevant data that impact MINDEF.· Translated data into useful information to facilitate management's decision-making and influence strategy-planning and policy making. · Skilled in social media listening, media monitoring and analytics.

Dalian, Liaoning, China

Assisted the Process Engineering team to design and implement a one-stop Business Process Management System for the frontline technical engineers and call agents.

Bachelor Of Science (Bsc), Second Major In Corporate Communications, Information Systems Management

• Student Delegate Business Study Mission to Vietnam & Technopreneurship Study Mission to China • Student Assistant, Office of Corporate.

Diploma, Multimedia & Infocomm Technology, Specialisation In Mobile Internet Solutions

• Awarded a Letter of Commendation in Semester 1 2006/2007 for obtaining three distinctions in three modules: Introduction to Marketing.