Samantha White Email and Phone Number
Samantha White personal email
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I am passionate about leveraging consumer and market insights into actions that fuel brand relevance and drive business growth. With over 15 years of experience in the consumer goods industry, I have a deep understanding of the motivations and preferences of consumers and how they influence purchase decisions and loyalty.I am a trusted consumer advocate who collaborates with cross-functional stakeholders in a fast-paced environment to deliver impactful and actionable insights that support the development and execution of innovative and differentiated products and strategies. I have successfully completed multiple certifications in problem solving, business strategy, and management accelerator programs, which have enhanced my skills in data analysis, strategic thinking, and leadership. My mission is to empower and enable my team and my organization to create consumer-centric solutions that drive positive change and value.
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Host- Built To ResonateSelf-EmployedNorth Carolina, United States
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Sr. Ready For Regulation ManagerReynolds American Inc. Oct 2023 - PresentUsLed cross-functional team efforts to ensure the business is ready for plastic source reduction and environmental regulations. -
Director - Insights And ForesightsReynolds American Inc. Apr 2023 - Oct 2023UsLed team responsible for the advancement of tools and capabilities used to generate next-generation consumer insights and foresights (consumer panels, social media listening, receipt panels, agile survey platforms, consumer values database). Engaged senior stakeholders as member of Insights Leadership Team through synthesis of complex data into actionable strategies. -
Director Of Strategy & Planning / Consumer EvolutionReynolds American Inc. Jan 2021 - Apr 2023UsLed Consumer Research team responsible for driving the insights agenda for current and pipeline products, and ESG strategies.Discovered a $1.5 billion commercial opportunity through consumer research and analysis. Led insight generation and developed a portfolio-wide strategy to capitalize on this opportunity; highlighting short-term and long-term priorities based on brand strengths. Identified competitor's route to expansion, through research and data analytics, enabling data-driven decision making that successfully halted a top competitor’s expansion plans; buying our business additional time to commercialize our product. -
Sr. Manager Strategy And PlanningReynolds American Inc. Oct 2016 - Dec 2020UsLed Product Research team responsible for Product Acceptance and Sensory testing across company portfolioLed the design, execution and stakeholder education of consumer and commercial insights for products, pricing strategies, brand positioning, regulation preparedness and promotions. -
Lead Manager, Sensory ResearchReynolds American Inc. May 2015 - Oct 2016UsDrove the Consumer Acceptance and Sensory research agenda for traditional product categories Moderated focus groups and innovation workshops Trained and maintained sensory panels to advance product development efforts -
Flavor Chemist; Scientist IiiReynolds American Inc. Jul 2012 - May 2015UsEstablished a protocol for the sensory assessment of prototypes; leveraging consumer research best practicesDeveloped flavor profiles for cigarettes, vapor, pouches and lozenges by understanding the product experience and consumer motivations -
Graduate StudentNorth Carolina State University Aug 2010 - Jul 2012Raleigh, North Carolina, Us -
Research And Laboratory SupportNorth Carolina State University Jan 2007 - Aug 2010Raleigh, North Carolina, UsExecuted and reported consumer research and sensory research for carbonated beverages, wine, cheese, ice cream, turkey, pork, salad dressing, peanut butter, baked beans, processed meats. Designed, executed and socialized insights to inform product launches, supplier changes and regulation-mandated ingredient changes for Billion-dollar CPG companies.
Samantha White Skills
Samantha White Education Details
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North Carolina State UniversitySensory And Flavor Chemistry -
North Carolina State UniversityFood Science
Frequently Asked Questions about Samantha White
What company does Samantha White work for?
Samantha White works for Self-Employed
What is Samantha White's role at the current company?
Samantha White's current role is Host- Built to Resonate.
What is Samantha White's email address?
Samantha White's email address is s.****@****ail.com
What schools did Samantha White attend?
Samantha White attended North Carolina State University, North Carolina State University.
What skills is Samantha White known for?
Samantha White has skills like Flavor Chemistry Instrumental Techniques, Statistical Software, Food Science, Sensory Evaluation, Flavors, Dairy Products.
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