Samantha White

Samantha White Email and Phone Number

Host- Built to Resonate @ Self-employed
North Carolina, United States
Samantha White's Location
Greensboro--Winston-Salem--High Point Area, United States, United States
Samantha White's Contact Details

Samantha White personal email

About Samantha White

I am passionate about leveraging consumer and market insights into actions that fuel brand relevance and drive business growth. With over 15 years of experience in the consumer goods industry, I have a deep understanding of the motivations and preferences of consumers and how they influence purchase decisions and loyalty.I am a trusted consumer advocate who collaborates with cross-functional stakeholders in a fast-paced environment to deliver impactful and actionable insights that support the development and execution of innovative and differentiated products and strategies. I have successfully completed multiple certifications in problem solving, business strategy, and management accelerator programs, which have enhanced my skills in data analysis, strategic thinking, and leadership. My mission is to empower and enable my team and my organization to create consumer-centric solutions that drive positive change and value.

Samantha White's Current Company Details
Self-employed

Self-Employed

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Host- Built to Resonate
North Carolina, United States
Samantha White Work Experience Details
  • Self-Employed
    Host- Built To Resonate
    Self-Employed
    North Carolina, United States
  • Reynolds American Inc.
    Sr. Ready For Regulation Manager
    Reynolds American Inc. Oct 2023 - Present
    Us
    Led cross-functional team efforts to ensure the business is ready for plastic source reduction and environmental regulations.
  • Reynolds American Inc.
    Director - Insights And Foresights
    Reynolds American Inc. Apr 2023 - Oct 2023
    Us
    Led team responsible for the advancement of tools and capabilities used to generate next-generation consumer insights and foresights (consumer panels, social media listening, receipt panels, agile survey platforms, consumer values database). Engaged senior stakeholders as member of Insights Leadership Team through synthesis of complex data into actionable strategies.
  • Reynolds American Inc.
    Director Of Strategy & Planning / Consumer Evolution
    Reynolds American Inc. Jan 2021 - Apr 2023
    Us
    Led Consumer Research team responsible for driving the insights agenda for current and pipeline products, and ESG strategies.Discovered a $1.5 billion commercial opportunity through consumer research and analysis. Led insight generation and developed a portfolio-wide strategy to capitalize on this opportunity; highlighting short-term and long-term priorities based on brand strengths. Identified competitor's route to expansion, through research and data analytics, enabling data-driven decision making that successfully halted a top competitor’s expansion plans; buying our business additional time to commercialize our product.
  • Reynolds American Inc.
    Sr. Manager Strategy And Planning
    Reynolds American Inc. Oct 2016 - Dec 2020
    Us
    Led Product Research team responsible for Product Acceptance and Sensory testing across company portfolioLed the design, execution and stakeholder education of consumer and commercial insights for products, pricing strategies, brand positioning, regulation preparedness and promotions.
  • Reynolds American Inc.
    Lead Manager, Sensory Research
    Reynolds American Inc. May 2015 - Oct 2016
    Us
    Drove the Consumer Acceptance and Sensory research agenda for traditional product categories Moderated focus groups and innovation workshops Trained and maintained sensory panels to advance product development efforts
  • Reynolds American Inc.
    Flavor Chemist; Scientist Iii
    Reynolds American Inc. Jul 2012 - May 2015
    Us
    Established a protocol for the sensory assessment of prototypes; leveraging consumer research best practicesDeveloped flavor profiles for cigarettes, vapor, pouches and lozenges by understanding the product experience and consumer motivations
  • North Carolina State University
    Graduate Student
    North Carolina State University Aug 2010 - Jul 2012
    Raleigh, North Carolina, Us
  • North Carolina State University
    Research And Laboratory Support
    North Carolina State University Jan 2007 - Aug 2010
    Raleigh, North Carolina, Us
    Executed and reported consumer research and sensory research for carbonated beverages, wine, cheese, ice cream, turkey, pork, salad dressing, peanut butter, baked beans, processed meats. Designed, executed and socialized insights to inform product launches, supplier changes and regulation-mandated ingredient changes for Billion-dollar CPG companies.

Samantha White Skills

Flavor Chemistry Instrumental Techniques Statistical Software Food Science Sensory Evaluation Flavors Dairy Products

Samantha White Education Details

  • North Carolina State University
    North Carolina State University
    Sensory And Flavor Chemistry
  • North Carolina State University
    North Carolina State University
    Food Science

Frequently Asked Questions about Samantha White

What company does Samantha White work for?

Samantha White works for Self-Employed

What is Samantha White's role at the current company?

Samantha White's current role is Host- Built to Resonate.

What is Samantha White's email address?

Samantha White's email address is s.****@****ail.com

What schools did Samantha White attend?

Samantha White attended North Carolina State University, North Carolina State University.

What skills is Samantha White known for?

Samantha White has skills like Flavor Chemistry Instrumental Techniques, Statistical Software, Food Science, Sensory Evaluation, Flavors, Dairy Products.

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