Samantha (Marton) Abend Email & Phone Number

New York, Ny, Us

Worldwide, Oo

Worldwide, Oo

Evanston, Illinois, Us

Majors: Marketing, Managing OrganizationsLeadership & Clubs:Kellogg Retail Club Executive Committee (Director of Careers)Ski Club Executive Committee Charity Auction Ball Committee KWEST Leader (Los Angeles)Student Admissions (Alumni Interviewer, KBUD)

Minneapolis, Mn, Us

• Identified whitespace in Target’s apparel assortment by analyzing industry trends, competitive offerings, and historical Target data.• Developed a 5-year go-to-market strategy leveraging both National Brands and Owned Brands that will generate $1.5-2B in revenue.

Worldwide, Oo

Global Apparel Retailer: • Designed a new product creation process for a global apparel retailer that led to new efficiencies, saving $60M and reducing in-house time and effort by 40%; drove daily workshops with 30 clients (Directors - VPs).Global Athletic Footwear & Apparel Retailer:• Defined a strategy to accelerate the implementation of omni-channel offerings for a global footwear & apparel retailer; identified 8 key enabling capabilities across strategy, marketing, and operations; conducted due diligence to prioritize efforts and provided accompanying implementation options.• Analyzed a global footwear & apparel retailer’s forecasting accuracy, ascertaining an error rate of 31%; oversaw 2 technology analysts to build an automation tool expected to increase accuracy and reduce effort by 80%.• Bolstered the merchandising strategy for a global footwear & apparel retailer with 10,000+ SKUs by creating a more data-driven and financially-grounded product line planning methodology.• Benchmarked a global footwear & apparel retailer’s supply chain planning capabilities against industry competitors by interviewing 80 client and industry leaders; oversaw 3 client managers while implementing process improvements to increase collaboration and data transparency across 8 departments.

Worldwide, Oo

Global Off-Price Retailer:• Developed 7 business cases to reduce costs within an off-price retailer’s logistics & distribution spend, identifying up to $1.5B in savings over a 10-year period; supervised 2 client analysts.Global Beauty & Cosmetics Company:• Organized 18 workstreams throughout a global beauty/cosmetics company’s strategic sourcing & procurement renegotiation; built a financial model to track $40M in projected savings over a 5-year period; simultaneously executed an operating model analysis across people, process, and technology to ensure continued success.Global Consumer-Facing FinTech Organization:• Directed the re-design of a FinTech company’s mobile and desktop user experiences (250 screens accessed by 14M customers) including requirement definition, design, development, and testing.

Nashville, Tennessee, Us

The Kirby-Smith Lab is a positive psychology lab specializing in appraisal, stress, coping & emotion (ASCE) related processes.• Successfully defended my honors thesis: Gender Differences in Dispositional Attributes, Psychological Adjustments, and Appraisals.• Collaborated with fellow students to conduct, administer, and analyze data for psychological studies.

New York, Ny, Us

• Conducted data analysis for 10+ projects to improve corporate strategies in HR strategy, compensation benchmarking, and competitive positioning.• Crafted pay structures and compensation recommendations based on quantifiable evidence and presented supporting methodology to colleagues and clients.

Nashville, Tn, Us

• Collaborated with the Business Development team to identify projects/offerings to obtain new clients and continue our partnership with existing clients.• Owned the development of presentation decks, artist biographies, and copy for event materials for client engagements.• Identified key metrics of success to track throughout the campaigns• Conducted a full organizational analysis report to diagnose internal and external factors affecting the organization’s success.

• Prepared financial analyses of the client's revenue streams.• Identified growth pathways including product expansion, location expansion via an outside-in location screen, and inorganic growth opportunities.• Presented final recommendations to client's C-Suite team & investors.

Boston, Ma, Us

• Participated in the reorganization of CWE's programming department, which enabled CWE to expand its offerings to reach thousands of women-owned startups.• Conducted benchmarking exercise to provide visibility into CWE's competitive landscape.• Facilitated workshops and events, working directly with clients, colleagues, and special guests.

• Collaborated with my team to design and create the company’s website and marketing materials.• Built relationships by identifying potential clients and pursuing those leads via phone and email.• Conducted due diligence on leadership development materials, technological tools, and online education platforms.

Mba Candidate

Bachelor Of Science (B.S.), Cognitive Studies, Human & Organizational Development

High School Diploma