Samantha Alfieri Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

• Supported the content development and digital strategy for a global biopharmaceutical company across social media, website, video, and virtual events

Greater New York City Area

• Managed 3 wellness brands simultaneously through brand conception, content creation, web development, product launch, and performance monitoring of 100+ e-commerce pages• Oversaw a team of 4 web developers based in India, coordinating 5-10 projects per day, tracking progress via the Trello project management platform, and reviewing development work for quality assurance and timely project delivery• Reported directly to the COO on key performance metrics, including daily conversion… Show more • Managed 3 wellness brands simultaneously through brand conception, content creation, web development, product launch, and performance monitoring of 100+ e-commerce pages• Oversaw a team of 4 web developers based in India, coordinating 5-10 projects per day, tracking progress via the Trello project management platform, and reviewing development work for quality assurance and timely project delivery• Reported directly to the COO on key performance metrics, including daily conversion rates, traffic volume, decline rates, affiliate performance, and error log activity, and provided recommendations on conversion optimization and error remediation strategies• Collected conversion data and measured performance metrics using CRM and affiliate marketing applications, Konnektive and EverFlow, to verify order information and billing as well as determine success per publisher• Developed marketing creative briefs and competitive analyses that summarized branding, audiences, product specifications, advertising guidelines, and competitor trends to help publishers create compelling advertisements• Procured and coordinated third-party contractors, including graphic designers, photographers, voice over professionals, and copywriters, to build website content, advertising materials, and packaging designs Show less

Brooklyn, New York

• Led and managed team of 10 graphic designers, web developers, and freelancers by facilitating timely and effective content creation and dissemination for 5-10 concurrent projects per week• Created strategy briefs and content packages for companies predominantly within the STEM, nonprofit, and B2B sectors, which resulted in monthly retainer clients• Enhanced clients’ digital footprints by providing support across their websites, blogs, social media channels, advertising, and email… Show more • Led and managed team of 10 graphic designers, web developers, and freelancers by facilitating timely and effective content creation and dissemination for 5-10 concurrent projects per week• Created strategy briefs and content packages for companies predominantly within the STEM, nonprofit, and B2B sectors, which resulted in monthly retainer clients• Enhanced clients’ digital footprints by providing support across their websites, blogs, social media channels, advertising, and email strategies using tools like WordPress, MailChimp, Google Ads, and Hootsuite • Supervised a full-time digital marketing associate with regards to social media engagement and management, industry article sourcing, blogging, and SEO/industry research • Wrote and edited marketing and brand materials, focusing on clients’ messaging and tone of voice, to engage and convert consumers as well as developed new lead generation campaigns for Lúgh Studio Show less

Greater New York City Area

• Provided support for accounts, including Refinery29 and GLG, on routine client activities, such as meeting preparation and press monitoring• Managed appropriate awards, networking, and speaking engagements• Updated media lists and other internal/client-facing databases

Greater New York City Area

• Executed social strategy for CPG accounts, including Nespresso, Perrier, Absolut, Malibu, and The Glenlivet, to reinforce brand messaging and engage consumers • Scheduled organic and paid social content for the summer and fall of 2017 in an Excel calendar to maintain organization among 360i, clients, and third-party media companies• Collaborated with client representatives and other 360i teams to facilitate a successful content creation and publishing process implemented across… Show more • Executed social strategy for CPG accounts, including Nespresso, Perrier, Absolut, Malibu, and The Glenlivet, to reinforce brand messaging and engage consumers • Scheduled organic and paid social content for the summer and fall of 2017 in an Excel calendar to maintain organization among 360i, clients, and third-party media companies• Collaborated with client representatives and other 360i teams to facilitate a successful content creation and publishing process implemented across Facebook, Twitter, Instagram, Pinterest, and YouTube • Produced a monthly POV in MailChimp for Nespresso as well as completed daily newsletters for spirit brands, both of which consisted of strategic recommendations based on industry-related news, that influenced marketing strategy optimization Show less

New York, New York

• Coordinated with directors to assign students to the appropriate immersion courses, balancing their developmental needs and individual preferences • Resolved student related problems by researching helpful information, directing students to the proper department, and successfully communicating the center’s policies and regulations • Operated a variety of computer systems, including the S.A.C.C. tutor database and Microsoft Excel, to update and maintain student and staff personal and… Show more • Coordinated with directors to assign students to the appropriate immersion courses, balancing their developmental needs and individual preferences • Resolved student related problems by researching helpful information, directing students to the proper department, and successfully communicating the center’s policies and regulations • Operated a variety of computer systems, including the S.A.C.C. tutor database and Microsoft Excel, to update and maintain student and staff personal and scheduling information Show less

New York, New York

• Conducted numerous resume, cover letter and thank you letter reviews with Baruch students and alumni, focusing on format, grammar, and content in order to eliminate potential errors• Provided constructive feedback to students during mock interviews in order to prepare them for the job interview process

New York, New York

• Created blog and social media content regarding topics, such as new restaurant partner announcements, mystery shopping, monthly food and drink events, and other restaurant related news• Utilized social media management tools to schedule daily posts and engage with potential users on Twitter, Facebook and Instagram• Applied search engine optimization (SEO) to social media posts by linking out to other websites and using popular hashtags and key search words to increase the company’s… Show more • Created blog and social media content regarding topics, such as new restaurant partner announcements, mystery shopping, monthly food and drink events, and other restaurant related news• Utilized social media management tools to schedule daily posts and engage with potential users on Twitter, Facebook and Instagram• Applied search engine optimization (SEO) to social media posts by linking out to other websites and using popular hashtags and key search words to increase the company’s visibility Show less

Brooklyn, New York

• Composed blog and social media content concerning topics, such as mass transportation, traffic law, biking, technology, company culture, and New York City related news• Used the social media management platform Sprout Social to schedule daily Twitter, Facebook, and Google+ posts• Researched information for media/contact lists created in Microsoft Excel and updated website data

Master Of Library & Information Science - Mlis

Business/Corporate Communications

Activities and Societies: T.E.A.M. Baruch, P.A.W.S. Health and Wellness Center, Peers For Careers, Relay For Life Planning Committee

Advanced Regents

Activities and Societies: Spanish Honor Society, Journalism Club