Samantha Aprea Email & Phone Number

Boston, MA, US

- Specializes in apparel design & development for brands including New Balance, ASICS, Hot Chillys, Burgeon Outdoor, and Harnish Workwear, utilizing multi-disciplinary design expertise to manage collections across categories including performance & lifestyle categories.- Leads initiatives to innovate & advance processes through project management, calendar.

Waltham, Massachusetts, US

- Managed all design processes for men’s & women’s running and lifestyle apparel categories, leading new product strategy alongside carryover SKU efficiency to create a balanced line assortment meeting an average target margin of 50%.- Utilized market research & customer feedback alongside seasonal color & trend direction to create consumer- and retailer.

Exeter, NH, US

- Owned the end-to-end processes for product & material development, managing mill & factory relationships while partnering with overseas sourcing & production teams to maintain consistency, cost-efficiency, & quality standards.- Led innovation projects with cross-functional teams and technology partners, creating 1-4 year product creation calendars with.

- Created strategic product roadmap based achieving 20% YOY line assortment growth, leading brand through evolving the existing men’s category & creation of a new women’s category by identifying the consumer’s “job-to-be-done” problems.- Led creative direction, design, & development of the first women’s collection, using the human-centered design process.

Freeport, Maine, US

Working on the Outerwear and Hunt/Fish teams, I designed active, casual, and traditional outdoor apparel for the key categories within the L.L.Bean brand. I collaborated with Consumer Insights and Merchandising to lead the evolution of the Traverse outerwear and activewear category targeted at the new L.L.Bean customer.

Herzogenaurach, Bavaria, DE

I designed performance training apparel and sport uniforms for adidas NCAA and Team divisions, working hand-in-hand with college teams and equipment managers to deliver the best product on field. Collaborating with Merchandising, Engineering, and Innovation teams, I designed and developed the first protective equipment system for adidas lacrosse.

Virginia Beach, Virginia, US

As the lead Apparel Designer, I designed consumer & military outerwear product lines, executing all product design, patternmaking, sample sewing, & product development in-house before starting factory operations.

Bfa, Fashion Design

Fashion/Apparel Design