Samantha Ashe Email & Phone Number

Dublin, County Dublin, Ireland

Marketing Consultant for CaterHire and HireAllTwo Event Hire Specialists.Develop and execute engaging content strategies across various social media platforms and email campaigns for both brands, ensuring alignment with overall marketing objectives and brand voice.Create visually appealing and informative content, including graphics, videos, and copy, to enhance audience engagement and drive brand awareness.Analyze performance metrics to assess the effectiveness of social media and email campaigns, using insights to optimize future content and strategies.Manage and maintain the e-commerce website, ensuring product listings are up-to-date, visually appealing, and optimized for user experience.

Dublin 18, Co. Dublin, Ireland

Specializing in creating visually stunning table layouts and event designs for both corporate and private markets.Initially launched an online store curating exclusive tableware from Europe, providing clients with unique and high-quality options.Currently focusing on styling for businesses, enhancing brand experiences through tailored event and table styling.Collaborate with clients to understand their vision and deliver customized styling solutions that reflect their brand identity and event theme.Stay updated with industry trends to incorporate innovative ideas into designs, ensuring memorable and engaging experiences.

Dublin, Leinster, Ireland

Available for projects, strategies and campaigns or simply a dig out. Both short term and long term

Dublin, Leinster, Ireland

8 month contract working on developing and launching Cuisine de France’s 30th Anniversary campaign and the launch of the new & improved Le Parisien baguette

Dublin, Leinster, Ireland

County Dublin, Ireland

Developed and executed a new brand strategy and brand proposition for Fields the Jeweller.Including a new proposition, a new look and feel for the brand, new logo and new packaging.Developed a new social media strategy.Customer Lead and part of the GDPR steering committeeLaunched Kathy de Stafford for Fields a new engagement ring and bridal jewellery range successfully into the market through a media event launch.

Project Managed a brand refresh for Cuisine de France. (Contract)Developed and executed the brand refresh for Cuisine de France through new packaging, in-store fixtures and new product development.

Dublin

Managed Music, Games & Technology marketing categories across both hmv Ireland and Xtra-vision. Successfully winning market share for both Music and Games categories.Drove and managed all ATL advertising (TV, radio, outdoor & press), digital marketing, CRM, social media, PR and in-store point of sale with both the advertising, PR and design agencies for the categories and projects I was responsible for Ensured all in-store permanent signage and point of sale were kept within brand guidelinesManaged and oversaw both social media platforms for @Xtravision and @hmvIreland through: Facebook, Twitter, Instagram and VineProject managed Christmas Gift Guide catalogue with a print run of 1.2 million for in-store and national papers Successfully opened / re opened 9 hmv stand alone stores and introduced the hmv brand into over 50 Xtra-vision concession storesManaged hmv sponsorship for Hard Working Class Heroes 2014, Light Colour Sound festival 2014, Indiependence Festival 2014 and Retail partner for Meteor Choice PrizeSuccessfully created an event management plan for all in-store events so that all store managers could manage small - midsized events themselves in their storesManaged over 200 in-store events including album signings, live acts and public appearances from music artists and bands from Kian Egan, John Newman to 5 seconds of Summer and The Wanted

Dublin

Managed a diverse range of brands including alcohol brands, FMCG brands and retail.Created and executed creative campaigns through below the line campaignsDeveloped and implemented promotional campaigns through on street, in store and on trade

Dublin

Working within the Activation team creating measurable and creative campaigns for consumer brandsExecuting these campaigns through below the line and integrated campaignsSpecialising in experiential marketing, promotional campaigns, event & sponsorship management and integrated campaignsFully responsible for all the clients I managedWorking closely with ATL & Digital agencies, solicitors and staffing agencies across all the clients I worked on to ensure each campaign with integrated and well executedWorking closely with the group’s design team and freelance designers on all campaigns I managed delivering creative designs and concepts for each campaignBudget Management for each client ensuring all campaigns are within budget for each clientReport management for each campaign ensuring each campaign was delivered and maximum results were achievedManaging Account Executive / Account Managers within the team on the key accounts I managed

Marketing Manager for Ireland for the two specialist recruitment divisions within Premier Group, Morgan McKinley and la creme. And for Accreate which is an executive and interim search business.Championing the marketing function and activity in Ireland for three brands; Morgan McKinley, la creme and Accreate.Regional and local Marketing for Dublin, Kilkenny, Waterford, Cork and Limerick offices.Managed the rebrand of 3 brands to Morgan McKinley in Ireland Managed the role out of the new crm / email marketing software (newsweaver) within the business Managing all Marketing activities for client and candidate marketing campaigns.Supporting the regional implementation of global marketing strategy and activity.Leading the marketing planning process in Ireland.Supporting and contributing to the global marketing planning process.Project managedthe Irish Employment Monitor and annual Salary Guide.Project managedand co ordinate all client and candidate events.

Managing the station's marketing and communication activities.Managed all ATL advertising, Digital Communications, social media and PR for the station Brand management Managed the development and launched the new content website www.98fm.ieManaged and launched all digital platforms for the station including: the new 98fm app, social media platforms including Facebook & Twitter, digital display advertising Measured and analysed www.98fm.ie traffic through google analytics and ensuring that content would optimise the site on search enginesLaunched and managed the new email / crm software promo suiteB2B Marketing Communications and Supporting the Sales team to explore new revenue opportunities.Managed and developed Sponsorship and Promotion opportunities and activities.Collaborated with the Programming Dept. to produce cost effective on-air promotions and on-site events aligned with these goals. Managed and developed the Marketing team including the management of the on street promotional teamEstablished partnerships with community organizations and charity events

Drove and managed all advertising (TV, cinema, radio, press, web and outdoor activity) with both the advertising and design agencies relating to Consumer Electronics, Phones & Telephony Categories.Negotiated, briefed and approved all in-store POS, display and monthly magazine. Worked closely with Product Managers of each Business Unit I was responsible to ensure each category achieved its sales targets.Negotiating new added value products to enhance the value of the product offering.Planned all sponsorship activities for Xtra-vision.Sole responsibility for all local marketing and new store openings - co-ordinating all local marketing activities with StakeholdersManaged all B2B marketing aspects of the Business.Managed and updated the websiteNegotiation and project management of the design and printing of an annual nationwide catalogue with a print run 1.7 million.

Handled University client portfolio.Developed detailed briefs for creative team for press and radio.Booked media space with national and provincial press and radio.Maintained and updated s ecure website for clients viewing.

Managed through the line strategies, maximising synergies from Advertising and sales promotion campaigns.Developed detailed media and creative briefs arising from agreed strategies and liaison with media and creative heads to ensure that the end result was within the strategic parameters.Co-ordinated running of campaigns on a daily basis.Met with clients on a regular basis to review account.Supervised budgetary aspects of campaigns to ensure that they are delivered within the budget.Clients included:Suzuki Ireland - Murphy & Gunne - Irish Nationwide Building Society - Boylesports - Pharmacia - Bosch - Portuguese Trade & Tourism Board - Tas Accountancy Software - Sopexa Food & wine from France - Dublin Daily

Accounted for and invoiced clients for consultants' time.Organised consultants for in-house training courses designed for customers.Reconciled revenue with business services and diary maintenance for consultants.Quoted for on site consultancy and in-house training courses.Call vetting for hardware and software support.

Diploma, Digital Marketing

Digital Marketing - professional diploma

Advanced Diploma, Marketing

Studied: Strategic Marketing, Services Marketing, Interactive Marketing and Marketing Communications

Diploma, Advertising & Marketing

Advertising and Marketing Diploma

Leaving Certificate, Leaving Certificate

Leaving Certificate

Education record