Samantha Ward Email and Phone Number

Built strong brand identities through development of visual cues (e.g., logos, colors, typography) and perception points (e.g., mission, message, audience). Told brand stories with imagery from high-quality productions guided by thoughtful campaign narratives. Drove traffic and sales to various digital channels for multiple client accounts through targeted advertising and innovative marketing strategies.

Co-led the planning and execution of two high-profile events in Washington, DC: Dressed to Kilt's 20th Anniversary Fashion Show and Metro DC Hispanic Contractors Association's annual gala. Sourced and coordinated with event vendors, supporting logistics and run of show activities on event days. Pitched clients' events to local media, achieving pre- and post-event coverage in Washingtonian, Potomac Lifestyle Magazine and Washington Life Magazine.

Supported development of the September Style issue by planning and co-directing photoshoots. Maintained relationships with existing clients while conducting outreach to new clients in the luxury space who align with Modern Luxury's overall brand presence. Contributed to the scope of high-profile experiential events with live and post-event coverage for an Instagram audience of over 37k followers.

Reported on social media growth trends using analytics tools to extract key insights to inform strategic direction of marketing efforts. Built relationships with student leaders at target and active universities to support successful launches and retention efforts. Assisted with management and development for Instagram, TikTok and other experiential digital platforms.

-Developed an event theme and corresponding marketing material for direct advertising-Designed and create graphics and other content to market the event on social media-Worked with a web developer to design how the event will be advertised on the AMA website

-Worked with representatives from the Robert H. Smith School of Business to better integrate the iSmith program-Researched incentives that will boost engagement on the program's digital platforms by surveying the target market -Created cohesive branding for iSmith such as social media content and templates

-Worked with the marketing manager for the nonprofit organization, Operation Second Chance, on different marketing initiatives -Planed and executed a social media campaign to promote their Giving Tuesday fundraiser which raised about $12,000-Designed graphics using Canva and Adobe Illustrator to refine all of OSC’s existing branding and redevelop its brand strategy

-Educated my chapter on how to adopt more sustainable lifestyles through sharing information, organizing events, and keeping them updated on environmental issues-Worked with the Green Chapter Program on campus to provide resources about sustainability to my chapter and to facilitate discussions about sustainability on campus and in their personal lives -Implemented a campus-recognized composting program in my chapter's house

-Worked with the social media manager at St. Philip the Apostle Catholic School to rethink their media presence-Established specific goals and the target audience for each platform then created content that was tailored to each platform's goals and audience-Developed strategies to increase enrollment and retainment at the school

-Organized and ran a summer cheerleading camp where I coached children ages six to 12 through the basics of cheerleading-Planned and promoted a showcase event for friends and family to attend at the end of the week-Created and sent out newsletters and email marketing to potential and returning campers to increase registration

-Supervised and interacted with children ages six months through six years while teaching them about various subjects through academically stimulating activities-Aided teachers in planning and preparing materials, activities and lessons for the classes