Assisted in coordinating the planning, direction, and implementation of UI/UX and anthropomorphic animationintegration.Collaborated with UX team management to create personas, scenarios, user journeys, story maps, and user flows.Used understanding and empathy for our target customer by designing and observing user studies and translating research findings into insights to help grow the brand's customer base by 25%.Designed prototypes from concept to production, developed brand ideas and conceptualized new web tools for consumers all with the purpose of creating a friendly consumer web experience and improving conversions.