Strategic Leader within a globally-known organization that manufactures aluminum effect pigments used in a wide variety of applications. Maintain oversight of the design and implementation of strategy execution, global market research, and product strategy development. Identify competitive advantage and market differentiators for Silberline products in addition to implementing long-term strategic/marketing plans. Recognized as a subject matter expert in the areas of new product definition and commercialization along with market segmentation, pricing, competitive intelligence, and marketing content development. ➢Consistently increase market growth and profits by improving brand positioning, revamping brand identity, and devising strategies that are aligned with the organization’s mission and core values➢Supervise internal teams and third-party contracts which requires providing coaching and guidance along with overseeing performance management functions and encouraging high levels of employee engagement➢ Execute successful email marketing campaigns, plan monthly business meetings, and build profitable partnerships with key clients ➢Monitor the effectiveness of marketing plans and implement corrections as needed in addition to diffusing escalated operational and/or project issues ➢Created an innovative global framework used for new product development which integrated Scrum Agile methodology into existing Stage Gate processes➢Increased website traffic by over 500% and improved lead generation by 800% due to spearheading the redesign of the website along with creating updated marketing content

Directed product development and management tasks within an organization concentrated on manufacturing and marketing a line of innovative dental medical devices to clients throughout the world. Provided guidance to internal team members and executive leaders in the areas of strategy design, product roadmap development, and new product definition and differentiation. Appropriately defined product pricing and market positioning based on current market conditions in addition to identifying and diffusing potential areas of operational/financial risk. ➢Led internal product development teams consisting of R&D, engineering, and commercial product teams which included implementing Scrum Agile methods and ensuring processes aligned with the product’s vision and brand requirements ➢Gained expertise in the areas of launch plan development, market forecasting, lifecycle management, product promotion, and marketing communication development➢Worked closely with clients to understand their product needs in addition to creating an initiative aimed at obtaining product feedback

Held a leadership role within a successful organization focused on importing, exporting, processing, and distributing specialty chemical and bio-based products. Provided guidance and support to executive leadership team members, oversaw all marketing functions, and developed long-term strategic plans. Oversaw a budget valued at over $500K in addition to leading all aspects of product pricing, positioning, and promoting. ➢Increased website traffic by 100%, click-through rates by 50%, and conversion rates by 30% by redesigning the existing website and creating an updated e-mail marketing strategy➢Improved conversion rates by 100% due to the creating and large-scale social media marketing strategy which extended to Twitter, Facebook, YouTube, and LinkedIn➢Participated actively within a global strategy team which was tasked with moving the business from commodity to specialty products, requiring the completion of in-depth market research, and resulting in a 100% increase in revenue➢Recognized as a thought leader within the organization in the areas of SEO & SEM management, marketing strategy, product development, and market research/analytics

Directed day to day marketing and business development efforts within a specialty engineered consumer and industrial product manufacturer. Completed in-depth research of several industries that aided in the development of business plans and identified marketing opportunities. Assisted in project management reviews, monitored strategy alignment with current market trends, and attended global trade shows for markets throughout Asia, Europe, North America, the Middle East, and South America. ➢Led a team dedicated to new product development which centered on facilitating all steps in the development process and resulted in an increase of 300% in profitability ➢Grew EBITDA margin by 5% by developing a group of sales tools and conducting competitive analysis, resulting in improved company positioning and sales