Samantha Yehle Email and Phone Number
Samantha Yehle's Location
Miami, Florida, United States, United States
Samantha Yehle's Contact Details
Samantha Yehle work email
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Samantha Yehle personal email
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Samantha Yehle phone numbers
About Samantha Yehle
Hi! I’m Sam, a marketer who’s equal parts creative, curious and adventurous. I’m the Director of Social at Frida, a ball that started rolling when I dove into TikTok content creation with zero experience in 2023… I drove over 50 million views in 6 months and the rest is history 📖 My fun fact is that while I LOVE my job and feel so creatively fulfilled by it… I’m conflicted knowing the impacts that social media has on both my own and our collective mental health and wellbeing.Oh, and I’m a full-time mom too 🙂
Samantha Yehle's Current Company Details
Samantha Yehle Work Experience Details
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Director Of Social MediaFrida Jan 2024 - PresentMiami, Florida, UsFrida helps prepare parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done. 🗺️ Social + Content Strategy🎥 TikTok/Reels Content Creator 🧱 Community Builder🎤 Stand-up Commenter🥸 Manufacturer of Memes🤝 Influencer Marketing
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Senior Marketing ManagerFrida May 2022 - Jan 2024Miami, Florida, UsAll things product comms + social for Frida Baby
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Senior Marketing ManagerThe Rounds Mar 2022 - May 2022The Rounds keeps your home stocked with the essentials you need and the buzz-worthy local products you want… all with zero waste. They make convenience sustainable and sustainability convenient, for greener neighborhoods and happier neighbors. - Led the planning and execution of always-on campaigns and programming to drive new member acquisition and support retention, including those supporting our commercial residential building partnerships- Ideated and implemented unique events and activations to attract new members and engage our existing community, including a tentpole brand activation at Smorgasburg in partnership with local artist Andrew Hayes- Grew and managed a team of 15 brand ambassadors to support a robust schedule of weekly events -
Senior Marketing ManagerSaucony Dec 2019 - Mar 2022Waltham, Massachusetts, UsRunning things 🏃♀️ • Worked with product management to develop brand messaging guide for Sustainability. Led creative briefing of Sustainability landing page on saucony.com.• Leveraged in-depth understanding of the consumer, category, competition, and trends to develop distinct product positioning and storytelling for key footwear and apparel product franchises.• Collaborated with external creative agencies to develop campaigns and integrated marketing plans and digital marketing asset libraries for 15+ product launches annually.• Oversaw the creation and implementation of all brand/product messaging, ensuring consistency across channels globally.• Worked with Saucony.com DTC team to continually enhance our digital product education strategy and increase engagement and conversion (ex. Shoe Advisor tool, enhanced landing pages).• Wrote engaging copy for both B2B and B2C audiences (ex. consumer catalogs, scripts for brand sizzle videos, email/social copy). -
Field Marketing & Key Account Brand ManagerSaucony Apr 2018 - Dec 2019Waltham, Massachusetts, Us• Led a 22-person U.S. field marketing team, focused on account relations, conversion, and brand awareness at wholesale sporting goods, specifically running specialty accounts such as Dick’s Sporting Goods, Fleet Feet Sports, Jackrabbit, REI and Scheel’s.• In collaboration with retail partners, planned and executed events at Boston, NYC and Chicago Marathons, personally facilitating athlete appearances and Q&A’s for consumer audiences.• Collaborated with sales directors and buyers to plan assortments, bulk orders, and exclusive offerings for Fleet Feet Sports.• Identified and created custom programs to drive sell-through.• Implemented new organizational processes that increased productivity and kept team on-task/on-time (ex. brand/product education playbooks, go-to-market plans, Trello, Yammer)
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Field Marketing ManagerSaucony Jul 2016 - Apr 2018Waltham, Massachusetts, UsAs Field Marketing Manager, was responsible for a 22-person remote field marketing team, including two regional leads, that supports the brand at a national and regional wholesale account level, and is focused on account relations, customer conversion and brand awareness.
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Retail Marketing ManagerSaucony Mar 2015 - Jul 2016Waltham, Massachusetts, Us• Integral part of a small and agile marketing team that helped increase the brand’s market share to its highest ever position in the competitive running specialty channel.• Collaborated with sales, marketing and account contacts to develop customized co-op marketing plans for 10+ wholesalers, including Amazon, Foot Locker, FootAction, and Zappos.• Spearheaded the development, management, and execution of marketing plans for Saucony outlets and wholesale running specialty accounts based on strategic brand objectives, sales goals and local opportunities.• Consistently delivered engaging in-store marketing displays/materials on time and on budget, including those for 6+ global footwear launches and dozens of secondary initiatives annually.• Worked with a team of 70+ remote sales and marketing reps to drive orders and placement of retail displays nationwide.• Creative copywriter with a proven history of crafting engaging brand stories around critical product and campaign launches. Credited with naming the leading technology and product lines that the brand launched globally in 2015: EVERUN™ and Life On The Run™, respectively.• One of ten appointed to a cross-functional Wolverine Boston leadership team tasked with reshaping corporate culture.
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Creative Services ManagerSaucony May 2014 - Mar 2015Waltham, Massachusetts, Us• Orchestrated creative production process for graphic design, photography, and copywriting, including production schedules, job trafficking, budgeting, and approval processes.• Conceptualized and led design process for print and digital marketing collateral; presented drafts to and mediated between senior leadership and external partners to fine-tune deliverables.• Coordinated product and lifestyle photo shoots with external partners for web/catalog use, including casting, shot lists, and re-touching processes.• Designed marketing materials as needed adhering to brand guidelines (ex. brand promotion signage, web banners and emails, tech sheets/sell sheets for product programs).• Managed brand’s internal and B2B digital asset management systems.
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Associate Marketing Project ManagerSaucony Aug 2011 - May 2014Waltham, Massachusetts, Us• Generated and maintained daily internal job status, ensuring all jobs were completed on time and on budget.• Coordinated product and lifestyle photo shoots with external partners for web/catalog use, including casting, shot lists, and re-touching process.• Negotiated project and production costs, and worked within given budgets for all projects.• Ensured seamless release of files and review of comps, proofs, etc.• Oversaw design and production of seasonal print/digital footwear and apparel catalogs.• Assumed design responsibility of routine communication materials as needed (i.e. brand promotion signage, web banners and e-blasts, tech sheets/sell sheet for product programs).• Developed and managed production of seasonal and special retail launches, including in-store POP/display collateral, custom window displays and digital marketing assets.• Coordinated brand’s internal and customer-facing digital asset management systems.
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Field Marketing Lead - NortheastSaucony Apr 2011 - Jul 2011Waltham, Massachusetts, Us• Directed team of four field marketing reps, ensuring industry-leading service and education at 300+ accounts.• Conceptualized and launched and internal-facing team blog, revamping the way the field marketing team reports industry news and insights to the Saucony corporate team.• Concurrently served as the field marketing rep for the New England territory.
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Field Marketing Specialist (New England)Saucony Jul 2010 - Mar 2011Waltham, Massachusetts, Us• Selected as Saucony Outlet Clinic Expert for new stores opened across the US in 2011. Was responsible for planning and conducting extensive training sessions covering the brand, footwear basics, fitting strategies, and product.• Increased brand and product knowledge at accounts by implementing clinics and 1-on-1 training sessions.• Coordinated and executed comprehensive month-long run club programs with City Sports and SBS Community Running, resulting in increased brand engagement with core consumer.• Won Saucony Retail Display contest for the design and implementation of two uniquely themed displays at major accounts. Increased Saucony sales at both accounts for the display period (2010).
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Group Fitness InstructorPure Barre Aug 2014 - Aug 2016Irvine, California, UsProvided a motivating and challenging group fitness experience for up to 27 clients at a time. -
Marketing CoordinatorGsn Mar 2009 - Jul 2010Los Angeles, Ca, Us• Acquired and managed key partnerships that drove traffic to the website and promoted brand engagement.• Managed ad buys and search marketing campaigns with budgets between $10-$50K/month.• Managed the execution of email marketing program, which produced 15+ highly targeted promotional emails per week, reaching 1 million+ consumers.• Worked closely with creative team to plan and direct the production of digital promotional assets. • Produced weekly and monthly performance reports for partners and internal reference. -
Footwear AssociateCity Sports Nov 2008 - Jul 2010Eatontown, Nj, Us• Served as Assistant Footwear Manager from January 2009 – April 2009.• Mastered brand technology and product in order to relate all viable options to the consumer. • Represented the brand at the grassroots level through City Sports Run Club and various road races. -
Sales And Leasing AssociateCity Realty Group Aug 2008 - Feb 2009Boston, Massachusetts, Us• Met or exceeded monthly sales goals.• Managed sales and rental listings database.• Contributed copywriting to company website, including listing descriptions and neighborhood summaries.
Samantha Yehle Education Details
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New York UniversityCommunication Studies -
Newton South High School
Frequently Asked Questions about Samantha Yehle
What company does Samantha Yehle work for?
Samantha Yehle works for Frida
What is Samantha Yehle's role at the current company?
Samantha Yehle's current role is Director of Social 🎥 In-House Content Creator with 150M+ Views.
What is Samantha Yehle's email address?
Samantha Yehle's email address is sa****@****ony.com
What is Samantha Yehle's direct phone number?
Samantha Yehle's direct phone number is +161782*****
What schools did Samantha Yehle attend?
Samantha Yehle attended New York University, Newton South High School.
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