Samantha Bernardi Email & Phone Number

Chicago, Illinois, United States

Team One, Chicago | 2015 - Present Manage Lexus Dealer Associations (LDAs) throughout Midwest. Including $18M LDA budget ownership, media strategy, pitching campaigns and sponsorships, sourcing creative assets, and presenting post-metrics.

Naperville, Il

Managed Buick and GMC Local Marketing Associations (LMAs) throughout Ohio, totaling $8M in billings.• Advised LMAs by leading monthly calls to share sales data and national plans, secure creative rotations, recap budget, and review opportunities• Forecasted annual budget and built media plans for LMAs• Coordinated with media buyers to evaluate station proposals, develop agency POV, and present to dealers• Reviewed and analyzed monthly incentives to determine lease needs• Successfully sold in increased contributions for four LMAs, driving revenue for Martin Retail Group, as well as increasing sales and share for each market• Developed company-wide digital newsletter and piloted first edition for client feedback • Created quarterly media highlight document for distribution to each LMA

Chicago, Il

Supported major client accounts including Honda Regional Marketing, La-Z-Boy Furniture Galleries, and Chicagoland and Northwest Indiana Honda Dealers.• Authored monthly newsletters, facilitated production of TV and radio, trafficked creative, managed assets, reported sales, and monitored industry trends • Presented campaign strategy, creative highlights, media schedules, and sales data to clients in both small and large formats• Developed report to monitor Tier 3 websites and online lead management, which became a monthly deliverable for the client• Managed semester-long college marketing program as client representative, offering advice and mentoring to students as they researched, developed, and implemented their campaign