Samantha Blackman (Nee Daverson)

Samantha Blackman (Nee Daverson) Email and Phone Number

Senior Consultant @ Haisai
Bexleyheath, GB
Samantha Blackman (Nee Daverson)'s Location
Gillingham, England, United Kingdom, United Kingdom
About Samantha Blackman (Nee Daverson)

I’m an experienced digital marketing and ecommerce professional with experience in B2C and B2B. I was recently made redundant from the world’s largest global cyber-security company and seeking new career opportunities. I have experience in managing business relationships with client stakeholders and implementing large projects to optimise customer experience while growing the business. In-depth knowledge of project management, data analysis and digital media channels. Proven record of successful programmes with multi-million-dollar budgets and global revenue streams.At the start of my career I had a number of marketing communication roles from event management, campaign and digital activities. For the last nine years I have specialised in Digital Marketing and Sales and have successfully completed a Digital Marketing Diploma with the Chartered Institute of Marketing (CIM) as well as completing a SEO & PPC course with the Institute of Direct and Digital Marketing (IDM). Specialties: Customer Retention, Lifecycle Optimisation, Campaign integration, SEO, PPC, Social Media, Email Marketing, Content Management, UX, Google Analytics, Adobe Analytics, PowerBI, Adobe Campaign, Wordpress, Survey Monkey, Professional Services, B2B, Professional Practices, B2C, Project Management, Microsoft Project, Jira, Confluence, MS Teams

Samantha Blackman (Nee Daverson)'s Current Company Details
Haisai

Haisai

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Senior Consultant
Bexleyheath, GB
Website:
haisai.ch
Employees:
12
Samantha Blackman (Nee Daverson) Work Experience Details
  • Haisai
    Senior Consultant
    Haisai
    Bexleyheath, Gb
  • Kaspersky
    Retention Manager, Europe
    Kaspersky Jan 2020 - Present
    Stadtkreis 1 Altstadt, Zurich, Ch
    • Implemented marketing strategies aimed at enhancing customer engagement and retention in EU region.• Spearheaded the Customer Lifecycle Management, identifying gaps and opportunities within segments; Launched strategies to reach business goals, including churn prevention and incremental revenues.• Tested retention models such as Churn, and CLTV to predict customer behaviour and tailor marketing messages.• Price managment and elasticity testing
  • Kaspersky
    Online Sales Manager
    Kaspersky Oct 2017 - Jan 2020
    Stadtkreis 1 Altstadt, Zurich, Ch
    • Omni-channel marketing campaigns to grow ACQ • Focus on growing a healthy pipeline and reducing churn • Segmentation and personalizing campaigns for the customer need• Launched and managed relationship with brand reputation platforms i.e. TrustPilot
  • Kaspersky
    Digital Marketing Project Manager
    Kaspersky Sep 2015 - Sep 2017
    Stadtkreis 1 Altstadt, Zurich, Ch
    Managing global web projects for Kaspersky Lab for both consumers and large corporations. Working closely with business stakeholders, web publishers, developers, designers, QA analysts and eCommerce providers to deliver high quality projects and campaigns.
  • Bdo Uk Llp
    Digital And Corporate Campaign Adviser
    Bdo Uk Llp May 2015 - Sep 2015
    London, Gb
    Digital marketing adviser managing the firm's web, mobile, social media, email marketing and planning / execution of corporate campaigns.
  • Bdo Uk Llp
    Marketing Executive
    Bdo Uk Llp May 2013 - May 2015
    London, Gb
    Marketing Executive in the world’s 5th largest accountancy firm. Responsible for web, email marketing, event management and social media.
  • Bdo Uk Llp
    Marketing Assistant
    Bdo Uk Llp May 2010 - Apr 2013
    London, Gb
    Looked after many campaigns while also training and rolling out a new email marketing tool.
  • Howard Hunt Group
    Personal Assistant
    Howard Hunt Group Aug 2008 - May 2010

Samantha Blackman (Nee Daverson) Education Details

  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • Welling School
    Welling School

Frequently Asked Questions about Samantha Blackman (Nee Daverson)

What company does Samantha Blackman (Nee Daverson) work for?

Samantha Blackman (Nee Daverson) works for Haisai

What is Samantha Blackman (Nee Daverson)'s role at the current company?

Samantha Blackman (Nee Daverson)'s current role is Senior Consultant.

What schools did Samantha Blackman (Nee Daverson) attend?

Samantha Blackman (Nee Daverson) attended Cim | The Chartered Institute Of Marketing, Welling School.

Who are Samantha Blackman (Nee Daverson)'s colleagues?

Samantha Blackman (Nee Daverson)'s colleagues are Alex Hamilton, Ilham Awan, Nicolas F., Luke Watkins-Lewis.

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