Entrepreneur/Owner/Designer
• Owner, operator, and designer of startup glam, fun, and irreverent girls’ jewelry and accessory line, combining NY and LA’s latest market trends, lifestyles, and designs, for female empowerment and individuality.• Oversaw and managed US and international manufacturers, SOW, RFP, P&L, operations, logistics, and employees.• Conceived, planned, executed strong e-commerce customer base and revenue through strategic digital marketing channels, SEM, SEO, via social media forums, including Instagram and Facebook.• Devised and oversaw supply chain, inventory and CRM systems, wholesale and retail sales channels, pricing, and diverse business development via pop-up shops, craft, trunk, holiday shows, and theme parties, throughout PA, NJ, DE & FL, as well as integrated partnerships with party planners, bloggers, organizations, and schools.