As a seasoned professional with over two decades of diverse leadership experience spanning both the healthcare sector and corporate world, I bring to the table a profound commitment to authenticity, courage, and community. My journey as a qualified Operating Department Practitioner within NHS England and later in various capacities in Pharmaceuticals, Devices, and Diagnostics has instilled in me a deep-seated passion for health ubiquity and wellness.Throughout my career, I've had the privilege of serving in global, regional, and country roles, where I've spearheaded initiatives in Market Access, Reimbursement, Public Policy, Sales, and Consulting. My leadership style is rooted in authenticity and courage, driven by a desire to inspire others and foster meaningful connections within diverse communities. I firmly believe in unlocking organizational potential through people, embodying a servant leadership ethos that prioritizes the well-being and growth of those I work with.My approach to leadership is underpinned by a blend of coaching, mentorship, and advocacy. I am a firm believer in the power of coaching to catalyze personal and professional growth, and I hold certifications in Leadership 360 Circle Profile, Individual and Team Coaching, Mindfulness Facilitation & Consultancy, and completion of the Co-Active Coaching Core Curriculum and accredited CTI Co-Active Coach. CPCC.Beyond my professional credentials, I am deeply committed to fostering a culture of wellness and mental health awareness. As a Certified Mental Health First Aider, I advocate for destigmatizing mental health issues in the workplace and creating environments that prioritize holistic well-being.In all endeavors, I strive to lead with integrity, authenticity, and a genuine passion for making a positive impact. I am not only dedicated to achieving organizational success but also to nurturing a sense of belonging and purpose within the communities I serve. With a resilient spirit and an unwavering commitment to my values, I am ready to continue leveraging my skills and experiences to drive positive change and empower others to thrive.Disclaimer: My views do not necessarily reflect the views of my employer.
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CoachThe Women'S Impact AllianceHedge End, Gb
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FounderSamantha Bramley Coaching And Consulting Nov 2024 - Present
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Senior Director: Diagnostic- Pharma Access Strategy LiaisonRoche Diagnostics Europe Jul 2021 - Oct 2024Southampton, England, United KingdomThe Diagnostic -Pharma Access Strategy Liaison is a Market Access leadership and transformation role that bridges Roche Pharmaceuticals, including Foundation Medicine (FMI) and Diagnostics. Working in diverse cross-functional teams to help drive Roche’s Personalized Healthcare (PHC) Next Generation Sequencing (NGS) strategy by stewarding Roche affiliates through the collaborative market access ACCORD framework.Key responsibilities are to deliver on the needs of the Pharmaceutical/Diagnostic NGS ACCORD community for access to quality testing for our therapeutic portfolio and playing a key role in developing market access talent through an educational exchange. I Support Roche affiliates by helping to shape market access strategies and execution toward their long-term goals and serve as a link between the global NGS Access ACCORD CORE team. -
Director Of Market Access & Reimbursement EmeaRoche Diagnostics Europe Feb 2019 - Jul 2021GlobalReporting to the Head of Global Market Access & Reimbursement. I Lead Market Access for Roche Sequencing Solutions’ portfolio and product development activities globally. Working closely with Affiliates and Regional leads I assemble market insights, construct actionable strategies and support market development initiatives all to enable timely access to pipeline and portfolio diagnostic technologies. Supporting the development, education and deployment of tools, messages and program templates for use by local affiliates in their commercialization of Roche Sequencing Solutions’ technologies.I actively participate in the development of applications, Health Technology Appraisal assessments, dossiers, economic tools, clinical research plans and protocols as the subject matter expert for Market Access & Reimbursement within the Global team. Ensuring that collaboration is the common theme, influencing and leveraging professional relationships with others throughout Roche internally and externally customer facing with key opinion leaders and customers, existing and new.
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Managing DirectorCandor | Strategic Healthcare Consulting Ltd Nov 2018 - Feb 2019United Kingdom
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International Value & Access Strategy LeadBtg Plc May 2017 - Nov 2018Responsible for building and delivering a strategic roadmap to obtain and maintain competitive access for Interventional vascular portfolio products and for the development of payer strategies at International level, with main focus on EU5 countries.Focussed on delivering actionable strategies, incorporating both payer and BTG needs, and developing adaptable global tools to facilitate execution at regional and country level.Responsible for the development of pricing strategies for assigned portfolio products, incorporating potential impact of HTA outcomes and downward price pressures from payers to ensure optimal pricing scenarios for BTG products.Owning and overseeing the delivery of the global strategic plan, developing value propositions, global Cost-Effectiveness Models tools and submissions tools for local adaptation as required.Acting as lead for the assigned International Payer Strategy Team, ensuring alignment and clear lines of communication across the Global Market Access Team. Working with cross functional teams, Collaborating with brand teams to ensure market access requirements and input is incorporated into clinical, medical & commercial brand strategies. Working closely with the Market Access Field team to understand key challenges from a bottom up approach which will aid the development of global tools. Ensuring that all internal functions are made aware of existing regional policies and processes which may affect patient access to BTG products.Assisting with Geographic Expansion planning from a Market Access perspective. -
Senior Market Access ManagerBtg Plc Mar 2016 - May 2017UkExecuting the market access strategic roadmap for the IV portfolio products in the United Kingdom. This involved working with key stakeholders including payers, government bodies, hospitals and physicians to obtain and maintain reimbursement.Acting as an expert source on market access for the country represented (HTA, Pricing, reimbursement) and provided on-going support on reimbursement issues internally to BTG country level teams, and externally to customers, patients and society stakeholders.
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Health Solution Manager: Hiv- Uk & IrelandThe Janssen Pharmaceutical Companies Of Johnson & Johnson Jan 2015 - Mar 2016High Wycombe, Buckinghamshire, United Kingdom -
Market Access & Commissioning ManagerAcclarent Jul 2013 - Dec 2014United KingdomCommissioning, Healthcare Economics| Reimbursement & Market Access Manager: EMEA Role description: Lead Market Access in a multi-channel business with key| strategic customers in the new NHS landscape, driving new Balloon Sinuplasty Procedure business into Ambulatory Surgical Treatment centres and Private Hospital trade channels.Working within the Global HE&R team, ensuring a cost benefit model is adapted for discussions with new Payers, Medical Insurance Companies & Commissioning Bodies within EMEA.Reporting in to the Acclarent Global Vice President in the USA and working with the senior leadership team this position contributes dramatically to the growth of the Acclarent EMEA business by increasing Market Awareness & adoption through Ambulatory Surgery Centres utilization of Acclarent technologies whilst delivering Customer Value & patient care. -
Sales ManagerDepuy Mitek Apr 2012 - Aug 2013MidlandsPromoted; Arthroscopic Shoulder anchors, ACL reconstruction. Meniscal repair device, fluid Management and Vapr Vue technologies.Planed, developed and excuteted all aspects of my territory based on sales and other business objectives established in conjunction with the Regional Business Manager.Tactically operateted across the full breadth of the comprehensive product portfolio, using strong commercial accumen in a way that maximises sales opportunities within my territory.Effectively partner with colleagues such as those in the Franchise Account Management teams and peers in other regions, to ensure we harness the full extent of our company resources and deliver more than our competitors.Ensures the territory goals are achieved whilst ensuring alignment to the policies/ strategic direction of the business unit.Ensures effective implementation and execution of policies and plans to direct the growth of the region/ country to achieve both long-term and short-range objective.
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Key Account ManagerPhilips Healthcare Apr 2011 - Apr 2012Worked as a key Account Manager responsible for Central UK Key accounts• Maintaining and managing relationships with key clinicians, also working strategically at Trust and board levels Champion a customer centric culture within the radiology division UK organisation. Provide significant input into the Business Planning process for the product line in collaboration with the Philips Management Team • Identify product, market and customer growth opportunities and develop appropriate growth plans by Working across the Philips Healthcare franchise, providing a Stroke Care Patient Pathway document to enable better treatment and diagnosis for patients (1st in the UK)• Proactively source and manage cross-franchise synergy opportunities for the platform including development, mapping and management of relationships with UK KOL's, clinical professional groups and National procurement bodies. -
Territory Sales ManagerEthicon Feb 2006 - Jun 2011Hampshire, Berkshire, Surrey, DorsetAchieving sales quota, including market volume, market share, and business within my assigned TerritoryApplying a range of consultative selling skills and in-depth clinical and product knowledge to drive business results and build support for the diabetes portfolio of products.Called on healthcare professionals in the medical channels to educate them on the value of the Ethicon portfolio and achieve commitment for recommendation of these products to their patients where appropriate.Conducts training and promotional events (i.e.workshop Days, Lunch & Learns etc.) to enhance the education of customers.Directly responsible for the promotion of the Ethicon Portfolio including Dermabond, Hernia Mesh, Sutures and drains and services within my assigned territory.Applied technical and clinical knowledge to influence practitioners’ treatment choiceEnsured customers are continually educated and advised on the approved use of Company products.Execute POA direction to meet and exceed company forecastIdentifying and cultivating relationships with key influencers within assigned customer and professional networks to enhance scope of influence.Implementing brand marketing and sales strategies at the local level and appropriately leverage company resources to enhance business results.Work with key partners to increase breadth and depth of messaging in establishing J&J as leading provider of Wound Closure and Hernia solutions
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Senior Territory Sales ManagerStryker Endoscopy May 2004 - Mar 2006Midlands- UkAchieving sales quota, including market volume, market share, and business within the Midlands territoryApplying a range of consultative selling skills and in-depth clinical and product knowledge to drive business results and build support for the Endoscopy division. Hit Every Sales Targets & Personal ObjectivesNumber One Sales representative for sales growth & selling the most 1088i HD Camera and Consoles which were new products launched from the USA in Q4 of 2004.Gained seven new consumable and competitor accounts where Stryker had no Business and previous failed relationships.Assisted in the Marketing plan, campaigning for most stand meetings including BEST meeting and NATN meeting in Harrogate. Organised & hosted several successful training meetings, focusing on customer needs, want and demand.Sole responsibility for the training of products, Company ambassador at The Royal college of surgeons in London co-ordinated training skills courses including, Endoscopic suturing courses, Definitive Surgical Trauma skills courses & growing Stryker relationships with Professors, Consultants in UK, Europe, South Africa and USA -
Primary & Secondary Care Sales RepresentativeWyeth Pharmaceuticals Jan 2003 - May 2004Midlands UkFull time employment as a Primary and secondary care sales representative,responsible for premoted: Zoton Fastab, Efexor XL, Premique HRT range, Prostap within a team of 4 Leicester UHL Hospital PPI switch, largest account on territory, 100% conversion worth over £40,000 per yearAchieved 98% Conversion rate for Zoton tablets to Zoton Fastab at Peterborough HospitalRanked 11th out of 60 regions for product portfolio performance.All products in my portfolio over 100%SvT, & growth in market share, achieving bonusProduct solely accountable for, Prostap, grew to 121% SvT and over 1% growth in the market share.Signed up and implemented 8 Zoton Fastab switchesAccess to very difficult customersMaintained above company standard call rate
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Operating Department Practitioner OdpLeicester Royal Infirmary Hospital Sep 2000 - Sep 2002LeicestershireOperating Department Practitioner/ Senior Operating Department PractitionerI worked within the Central Operating Department in Emergency Theatres Responsibilities:• As a Senior Operating Department Practitioner I worked as part of a multi-disciplinary team. The role included scrubbing for major & minor procedures including, vascular, laparoscopic, orthopaedic, laparoscopic bariatric surgery, Paediatrics, Multiple Trauma, burns and Plastic surgery. • I also had experience within ITU, HDU, and PICU-I worked anaesthetically for all the above too dealing with difficult intubations, A&E, Resus, and organ donation transplants.• I Taught NVQ level three students at the Nottingham Trent Training Centre of Theatre Practice within the workplace and liaised with medical representatives regarding new stock and Demonstrations.
Samantha Bramley Education Details
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Future QualsLevel 3 Award -
Co-Active Training Institute (Cti), London UkProfessional Certified Co-Active Coach
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Leadership Circle ProfileCertified Leadership Circle Profile & Manager Edition
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Federation Of Holistic TherapiesAdvanced Level Certification
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South Trent Training School For Odp'SDistinction
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Lutterworth Grammar School10 Gcse Passed
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The Leadership CircleLeadership Coach
Frequently Asked Questions about Samantha Bramley
What company does Samantha Bramley work for?
Samantha Bramley works for The Women's Impact Alliance
What is Samantha Bramley's role at the current company?
Samantha Bramley's current role is Coach.
What schools did Samantha Bramley attend?
Samantha Bramley attended Future Quals, Co-Active Training Institute (Cti), London Uk, Leadership Circle Profile, Federation Of Holistic Therapies, South Trent Training School For Odp's, Lutterworth Grammar School, The Leadership Circle.
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Samantha Bramley
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Sam Bramley
Sales & Digital Marketing | Driving Revenue Growth Through Data-Driven Strategies, Social Media Leverage & Digital InnovationNottinghamshire -
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