Samantha C. Email & Phone Number

Vancouver, British Columbia, Canada

• Jessi Cruickshank's Imperfect Guide to Motherhood.
• Lead the conception, development and scheduling of the New Mom, Who Dis? social media content strategy on Instagram and Facebook.

• Developed the strategy and content for paid, earned and owned multi-channel marketing campaigns.
• Managed BCIT’s monthly social media content calendar based on audience insights, social listening reports and individual campaign plans.
• Supervised timelines and critical paths for all campaigns ranging from 10k to 100k.
• Analyzed post-campaign results to adjust existing strategies to achieve target KPIs.

Vancouver, British Columbia, Canada

Vancouver, Canada Area

• Created and executed multi-channel B2C marketing campaigns inclusive of social, digital, tv/radio and OOH for 150+ concerts and special events per year.
• Briefed agencies and in-house creative team to produce compelling content that met the campaign objectives within budget and on time.
• Cultivated and maintained relationships as the main point of contact for artist management, creative agencies, media and venues.
• Oversaw all aspects of marketing for Rockin’ River Music Festival in Merritt, BC. Drove ticket and camping sales to achieve a record-breaking year in 2019 with an average ROI of 2,771%.

Vancouver, BC

• The MRG Group is an industry leader in concerts, hospitality, live entertainment and events.
• Primary marketing contact trusted for all artist team communication.
• Ordered, managed and coordinated creative for marketing campaigns (paid, organic and promotional).
• Developed and maintained the social media content calendars for the Vogue Theatre, Biltmore Cabaret and MRG Concerts using Hootsuite. Grew their online following to 50,000+ combined users across Facebook, Instagram and.
• Wrote and distributed communication materials for concert announcements, including press releases, website content, social copy and email blasts.

Vancouver

• Implemented the content strategy (paid and organic) for the first year of JFL VANCOUVER (formerly JFL NorthWest). Efforts grew their online following to 6000+ across Facebook, Twitter and Instagram.
• Moderated online discussions and responded to direct messages to assist with ticketing questions, audience complaints and sponsorship inquires.
• Worked directly with the festival designer to create assets for digital ads, social content, sponsors and website posts.

• Created, planned and scheduled content (static and video) for Facebook, Instagram and Twitter using Adobe Photoshop.
• Maintained the festival's website in WordPress and produced written content for e-blasts, social media and press releases.
• Oversaw the creation and maintenance of the first-ever Vancouver Fringe iPhone application, which gave patrons real-time updates, directions and showtimes.
• Coordinated the schedules of 10 volunteer photographers during the festival and managed all photo and content requests from artists, sponsors and media.

Bachelor Of Arts, Communication

Activities and Societies: Communication Student Union Elected Representative (Secretary), Residence Orientation Leader, CMNSU Frosh.

Courses: Intro To Video Editing (With Adobe Premiere), Intermediate Adobe Photoshop

Classes: Adobe Photoshop 1 (Mac), Essentials Of Marketing