Samantha Barber Email & Phone Number

Detroit, MI, US

Warren, Michigan, United States

• Contributed to highly competitive sales, service, and marketing rotational program in GM’s Customer Care and Aftersales department. Optimized the portfolio of GM’s ACDelco brand through process improvement and.
• Leveraged advanced data analytics tools to generate actionable insights, driving strategic decision-making within the Global Parts Department.
• Conducted a comprehensive analysis of 53 product lines and delivered impactful recommendations that optimized operational efficiency.
• Increased revenue by over $25,000 for engine components by spearheading a partnership with the Global Strategic Pricing team to lead and execute a pricing initiative.

Singapore, Singapore

• Assisted corporation’s entry into the U.S market by building awareness amongst key demographics. Introduced to company during 10-day study abroad in Singapore.
• Gained social media exposure by 400k+ views by managing integrated marketing campaigns from conceptualization to execution to increase penetration across Gen Z demographics.
• Consulted internal team with pertinent information regarding trends through in-depth market research to better target Gen Z Americans in advertising.

Detroit, Michigan, United States

• Managed GM Student Corps Program operations for Henry Ford High School in an 8-week program focused on professional development and community service.
• Supervised a team of seven high school interns, fostering their professional growth. Acted as intermediary between interns and retired GM employees.
• Proactively saved over $8,000 of $14,500 program budget dedicated to community service projects, handled team purchases, and submitted timely expense reports.
• Collaborated with team of five on a project to create an employee volunteering recognition program and presented the final strategy to GM executives.

Washington, District Of Columbia, United States

• Expanded content reach to over 40,000 views and grew Instagram audience by over 100 followers by managing social media operations and strategy.
• Developed 200+ attendee event by establishing strong relationships with vendors and attendees.
• Crowdfunded over $3,000 in three weeks through outreach and engagement efforts, enhancing eligibility for additional grants.

Bloomington, Indiana, United States

• Sent 400+ messages to potential sellers on Facebook Marketplace, individually following up with each seller
• Logged all information in a self-created MS Excel sheet
• Maintained close communication with the supervising professor

Ann Arbor, Michigan, United States

• Obtained over $10,000 in sales within three days at the Ann Arbor Art Fair
• Gained proficiency in Square payment processing – over 1,000 payments processed
• Interacted with over 100 customers daily, cultivating interpersonal and communication skills

Jackson, Michigan, United States

• Organized and updated 700+ customer's information using Salesforce
• Composed social media ads for all utilized platforms worth 30 days of content for Dawn's current ad campaign, resulting in 10-23% increased traffic across all social media platforms
• Facilitated five informational interviews to understand all facets of the business

Ann Arbor, Michigan

• Coached and mentoredchildren ages 3-10 in recreational gymnastics, eventually sending my athletes to our competitive team
• Fostered healthy relationships and sportsmanship between athletes, leading to an easygoing atmosphere in my classes.
• Communicated with parents regarding athletes' skillset and behavior, strengthening their trust in me to coach their children effectively

Bachelor'S Degree, Marketing

Activities and Societies: - Kelley Balance Club - Net Impact - Kelley-to-Kelley Mentoring Program for first-year students - Week-long.

Semester Abroad, International Business

Completed a semester abroad at the Universitat de Vic in Barcelona, Spain.

High School Diploma, Business, Management, Marketing, And Related Support Services

Activities and Societies: National Honor Society, Varsity track team, DECA International Finalist, Peer2Peer Mental Health Advocacy