Samantha Barber

Samantha Barber Email and Phone Number

Talent and Brand Engagement Specialist @ Purple Squirrel Advisors
Detroit, MI, US
Samantha Barber's Location
Detroit Metropolitan Area, United States
Samantha Barber's Contact Details

Samantha Barber personal email

n/a
About Samantha Barber

I'm ready to elevate the way your business is viewed and take your marketing efforts to the next level.Driving impactful brand connections through bold, insight-powered digital strategies is my passion. My expertise lies in leveraging data-driven insights to develop engaging digital campaigns, optimize online presence, and deliver measurable business results. Combining creative vision with analytical precision, I am dedicated to helping organizations enhance their digital footprint, foster engagement, and achieve their marketing objectives.Driven by curiosity and a passion for innovation, I thrive on adapting to new approaches and delivering impactful solutions. As a proactive self-starter with a positive attitude, I excel in team environments, contributing as a dynamic and collaborative team player.

Samantha Barber's Current Company Details
Purple Squirrel Advisors

Purple Squirrel Advisors

View
Talent and Brand Engagement Specialist
Detroit, MI, US
Website:
gm.com
Employees:
117126
Samantha Barber Work Experience Details
  • Purple Squirrel Advisors
    Talent And Brand Engagement Specialist
    Purple Squirrel Advisors
    Detroit, Mi, Us
  • General Motors
    Process Improvement Analyst
    General Motors Jul 2024 - Present
    Warren, Michigan, United States
    Contributed to highly competitive sales, service, and marketing rotational program in GM’s Customer Care and Aftersales department. Optimized the portfolio of GM’s ACDelco brand through process improvement and lifecycle marketing. • Leveraged advanced data analytics tools to generate actionable insights, driving strategic decision-making within the Global Parts Department.• Conducted a comprehensive analysis of 53 product lines and delivered impactful recommendations that optimized operational efficiency.• Increased revenue by over $25,000 for engine components by spearheading a partnership with the Global Strategic Pricing team to lead and execute a pricing initiative.
  • Whatif Foods
    Brand Advisor
    Whatif Foods Jun 2022 - Sep 2023
    Singapore, Singapore
    Assisted corporation’s entry into the U.S market by building awareness amongst key demographics. Introduced to company during 10-day study abroad in Singapore.• Gained social media exposure by 400k+ views by managing integrated marketing campaigns from conceptualization to execution to increase penetration across Gen Z demographics.• Consulted internal team with pertinent information regarding trends through in-depth market research to better target Gen Z Americans in advertising.
  • General Motors
    Lead Corporate Giving Intern
    General Motors Jun 2023 - Aug 2023
    Detroit, Michigan, United States
    Managed GM Student Corps Program operations for Henry Ford High School in an 8-week program focused on professional development and community service.• Supervised a team of seven high school interns, fostering their professional growth. Acted as intermediary between interns and retired GM employees.• Proactively saved over $8,000 of $14,500 program budget dedicated to community service projects, handled team purchases, and submitted timely expense reports.• Collaborated with team of five on a project to create an employee volunteering recognition program and presented the final strategy to GM executives.
  • Search For Common Ground
    Marketing Intern
    Search For Common Ground Jun 2022 - Jan 2023
    Washington, District Of Columbia, United States
    • Expanded content reach to over 40,000 views and grew Instagram audience by over 100 followers by managing social media operations and strategy.• Developed 200+ attendee event by establishing strong relationships with vendors and attendees.• Crowdfunded over $3,000 in three weeks through outreach and engagement efforts, enhancing eligibility for additional grants.
  • Indiana University - Kelley School Of Business
    Marketing Research Assistant
    Indiana University - Kelley School Of Business May 2022 - Aug 2022
    Bloomington, Indiana, United States
    • Sent 400+ messages to potential sellers on Facebook Marketplace, individually following up with each seller• Logged all information in a self-created MS Excel sheet• Maintained close communication with the supervising professor
  • Crushable Seagrass Hats
    Sales Associate
    Crushable Seagrass Hats Jul 2021 - Jul 2022
    Ann Arbor, Michigan, United States
    • Obtained over $10,000 in sales within three days at the Ann Arbor Art Fair• Gained proficiency in Square payment processing – over 1,000 payments processed• Interacted with over 100 customers daily, cultivating interpersonal and communication skills
  • Dawn Foods Global
    Communications And Social Media Intern
    Dawn Foods Global Dec 2019 - Mar 2020
    Jackson, Michigan, United States
    • Organized and updated 700+ customer's information using Salesforce• Composed social media ads for all utilized platforms worth 30 days of content for Dawn's current ad campaign, resulting in 10-23% increased traffic across all social media platforms• Facilitated five informational interviews to understand all facets of the business
  • Champion Gymnastics
    Gymnastics Instructor
    Champion Gymnastics Sep 2018 - Mar 2020
    Ann Arbor, Michigan
    • Coached and mentoredchildren ages 3-10 in recreational gymnastics, eventually sending my athletes to our competitive team• Fostered healthy relationships and sportsmanship between athletes, leading to an easygoing atmosphere in my classes.• Communicated with parents regarding athletes' skillset and behavior, strengthening their trust in me to coach their children effectively

Samantha Barber Education Details

Frequently Asked Questions about Samantha Barber

What company does Samantha Barber work for?

Samantha Barber works for Purple Squirrel Advisors

What is Samantha Barber's role at the current company?

Samantha Barber's current role is Talent and Brand Engagement Specialist.

What is Samantha Barber's email address?

Samantha Barber's email address is sb****@****ipt.com

What schools did Samantha Barber attend?

Samantha Barber attended Indiana University - Kelley School Of Business, Universitat De Vic - Universitat Central De Catalunya, Skyline High School.

Who are Samantha Barber's colleagues?

Samantha Barber's colleagues are Greg Bunting, Arnold Dzick, Sijo Antony, Danielle Metivier, Zachary Balogh, Nicholas Gonzalez, Mark Alley.

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