Samantha Chaffin Email & Phone Number

Los Angeles, Ca, Us

Truth Tree is an award-winning digital marketing agency for schools, offering SEM, SMM, SEO, email marketing, and analytics reporting services with a team of education marketing experts.As lead partner strategist, I serve as the primary point of contact for Truth Tree's clients throughout their partnership, helping them refine their digital marketing strategy and advising them on industry best practices to ensure their success. I also interface with the Truth Tree production team to communicate goals through client briefs and quality check campaigns, reports, and other deliverables.

Los Angeles, Ca

I design brand-aligned Squarespace websites for nonprofits and small businesses, and consult on strategic messaging and branding guidelines, SEO, UX writing, and social media marketing.RECENT CLIENTS:→ The Dressember Foundation (international campaign to end human trafficking)→ Nathan Bransford Books (book-editing agency)→ Ten Thousand Villages Pasadena (retail)→ Amy Rose Events (event-planning agency)→ Penh Lenh (retail/social enterprise in Cambodia)→ ...and more!Visit my website at www.schaffin.com/portfolio to view my portfolio of recent work.

Pasadena, California, United States

I oversaw Westridge's inbound and outbound digital marketing strategy, including paid digital marketing (social media and Google PPC), inquiry-to-applicant email workflows, blog content, and email newsletters. I owned the school's suite of seven public-facing digital products and platforms, and I managed one direct report in the completion of cross-functional digital marketing projects.

Pasadena, California, United States

I managed the online presence and the overall user experience for the Westridge.org site and the Parent Portal. I served as the school's in-house web designer and oversaw all digital content creation—including social media content, photo/videography, email marketing, and blog posts and news articles on the CMS. Working closely with the Director of Marketing & Communications, I created a digital presence for the school that accurately represented Westridge's mission and vision and aligns with its strategic goals.MAJOR ACCOMPLISHMENTS:→ Project-managed 2019-2020 Westridge.org website redesign→ Grew social media following by 300%, engaging 6,000+ followers across 4 platforms→ Designed annual report website in 2019, winning a Gold InspirED School Marketers Brilliance Award and a Bronze Award in the 35th Annual Educational Advertising Awards→ Authored editorial piece "Why Girls' Schools Are More Relevant Than Ever," which was the National Coalition of Girls' School's most popular blog post of 2019→ Designed Westridge's first-ever inquiry-to-applicant email workflow, engaging hundreds of prospective families

Yellowconference.Com

Yellow Co. is a community of women creating meaningful work. As a regular contributing blogger, I worked with Yellow's director of communications to write quarterly blog posts for their online community between 2015-2017. My article about creative advocacy and self-care was their most popular post of 2015.

Los Angeles, Ca

As Marketing Manager, I managed DWC's online community and served as lead brand ambassador for the organization, creating strategies for supporter engagement with the Development team and overseeing the production of all DWC marketing materials (including the blog, social media, e-blasts, newsletters, event collateral, Annual Reports, etc.).

Los Angeles, Ca

The Downtown Women's Center (DWC) is the only organization in Los Angeles exclusively dedicated to addressing the needs of women overcoming poverty and homelessness in Skid Row. As Marketing Coordinator, I cultivated DWC's online community and developed the DWC and MADE by DWC brand through website maintenance, social media, advertising, email marketing, and graphic design. I also created and led online campaigns in line with Communications department goals, and coordinated quarterly advertising campaigns online and in print publications. As content manager, I authored content for email newsletters and annual reports. I also supervised the department's Marketing & Communications interns.MAJOR ACCOMPLISHMENTS:→ Project-managed DWC's 2015 website redesign and organizational rebrand→ Coordinated design of DWC's first annual report in 2015→ Served as editor for the 2016 Downtown Women's Needs Assessment, a key advocacy publication→ Wrote the event script for DWC's 2015 gala fundraiser, which was DWC's first gala to raise $1M+

Santa Monica, Ca

Through the LA County Arts Commission, I was a full-time administrative intern at The Broad Stage during the summer of 2014, during which time I worked within multiple departments to contribute to The Broad Stage’s 2014-2015 season planning: • PRODUCTION: worked as a Production Assistant at 3 major events; assisted with creation of pre-event timelines and post-production reports • MARKETING: coordinated with upcoming artists to organize 2014-15 Season Fan Pre-sale; assisted with outreach to community partners to promote Isango Ensemble’s "The Magic Flute" • DEVELOPMENT: assisted in documenting the growth of ticket sales, memberships, and subscription sales • BOX OFFICE: organized patron ticket orders and seating details using Patron Edge (software) • EDUCATION & OUTREACH: researched and assisted with writing curriculum for high school partnerships

Los Angeles, Ca

Center Theatre Group is Los Angeles’ preeminent non-profit theatre company. On their three stages – the Ahmanson Theatre, the Mark Taper Forum and the Kirk Douglas Theatre – they present groundbreaking new works, classic productions, and hit Broadway plays and musicals.I coordinated production of CTG's monthly magazine PERFORMANCES, wrote and researched new content for The GRID blog, audited and recommended content for the Facebook and Twitter accounts of The Fringe (CTG's young professionals' membership), and assisted with weekly social media content creation.

Los Angeles, Ca

Founded by actor Rainn Wilson, SoulPancake is a media and production company in Los Angeles that makes stuff that matters (including viral YouTube videos like Kid President, SoulPancake's signature "Street Stunts" series, and Rainn Wilson's celebrity interview series "Metaphysical Milkshake"). As their Marketing & Social Media intern, I created and scheduled content for SoulPancake's 1M+ followers across five social media platforms (Facebook, Twitter, Tumblr, Pinterest, Instagram), conducted targeted outreach to influencers and bloggers, coordinated events for executive speaking opportunities, and created social media analytics and press statistic reports. I also assisted in the production of viral YouTube videos and creative agency advertising content.

Denver, Co

Burning Through Pages (BTP) is a Denver-based nonprofit that provides literature, resources, and time to youth organizations in an effort to foster communities of great readers and inspired thinkers. In the summer of 2012, I managed their social media outlets (Facebook and Twitter), provided administrative support, and wrote an original one-act play for a BTP fundraiser.

Greater Denver Area

Bonfils Blood Center is a Denver-based community blood center with a 60+ year history of providing a safe and adequate blood supply for patients statewide and beyond. As the Marketing & Communications intern, I wrote press releases and copy for marketing materials, filmed and edited video footage of employee feature interviews to support internal communications, and assisted with social media management (Facebook and Twitter).

Loveland, Colorado

Summit Pathology is an independent pathology laboratory, with a 35+ year history of serving hospital systems and physician offices in Colorado, Wyoming, and Nebraska. During the summer of 2008, I provided administrative support and monitored outpatient records/medical bills at Skyline Center for Health in Greeley, CO.

Bachelor'S Degree, Theatre, English

Activities & honors: → Steven and Kathryn Sample USC Renaissance Scholar → Literary Director at Brand New Theatre, USC's only student-run.

English And Drama

Semester study abroad program