Samantha Charite Email and Phone Number

Responsible for all campaign activation, managing campaign program execution across all channels (content syndication, webinars, virtual events, regional round tables, direct marketing, trade shows, and more).

- Developed and executed comprehensive digital marketing strategies, resulting in a near 30% increase in lead generation for the U.S. division of a global B2B software (SaaS) company.- Managed the entire email campaign lifecycle (on Marketo), including planning, segmentation, content creation, A/B testing, deployment, and performance analysis.- Conducted thorough segmentation analysis, data analysis and researched industry trends, enabling highly targeted marketing campaigns to help improve customer acquisition and retention.- Successfully planned and carried out virtual events (webinars), fostering brand awareness and generating high-quality leads. - Organized and coordinated company exhibitions at in-person events (trade shows / conferences) such as the RAPID+TCT, Pittcon, and Automotive Testing Expo (ATE) to enhance brand visibility.

- Developed and managed end-to-end email marketing campaigns, achieving a 15% increase in email open rates and a 20% improvement in click-through rates.- Used Klaviyo, to orchestrate personalized and targeted email journeys and drip campaigns to nurture leads, increase customer satisfaction / loyalty, and guide prospects through the sales funnel.- Practiced email list segmentation strategies based on customer behavior and demographics. Conducted thorough segmentation analysis to leverage highly targeted marketing campaigns.- Implemented SMS marketing initiatives, resulting in roughly a 20% boost of in-store customer traffic and a 10% rise in repeat purchases.- Utilized CRM management to optimize customer data, enabling very effective email and SMS marketing strategies and improving overall campaign performance.- Collaborated with the design team to create visually appealing and engaging email templates, ensuring brand consistency and a positive user experience.- Maintained and updated website content, graphics, monthly store promotions, and store information across all web pages, utilizing WordPress.

- Oversaw the customer lifecycle and implemented lifecycle marketing strategies to increase customer lifetime value for a travel agency specializing in luxury cruising.- Utilized Hubspot to create and manage engaging lead generation and lead nurture campaigns, guiding prospective customers from initial interest to conversion and existing customers to rebooking. - Implemented advanced segmentation techniques to deliver personalized content, enhancing customer engagement and loyalty.- Managed organic and paid social media accounts on Instagram, Facebook, and Twitter, closely monitoring campaign analytics.- Utilized reporting and analytics tools to measure campaign effectiveness, identify areas for improvement, and optimize marketing strategies.- Helped manage company website with various web updates and creating landing pages on WordPress.- Developed marketing materials for direct mail, utilizing Adobe InDesign (ex. brochures, catalogs, flyers).Proofread and provided edits to team members to ensure accuracy, design, brand integrity, and quality.

- Assisted in the coordination of marketing activities, including email campaigns (newsletters, promos, event invites) and webinars to target new acquisitions and existing clients- Maintained email marketing calendars, tracked deadlines, and ensured timely delivery of campaigns and limit missed client opportunities.- Supported the team in managing CRM data, ensuring accurate and up-to-date customer information for targeted marketing efforts.- Collaborated with team to create visually appealing marketing materials, enhancing brand image and customer engagement.- Coordinated with an agency to develop new logos and style guide during company rebrand

- Ensured compliance with CHAP/AHCA regulations by meticulously auditing HR records for corporate hires, consultants/contractors, and field staff- Managed licensure and re-certification verifications by meticulously tracking expiration dates, proactively followed up to maintain current credentials, and facilitated staff development by issuing in-services for home health field staff, ensuring compliance with yearly training requirements.- Demonstrated exceptional customer service skills by handling client issues and complaints with sensitivity, offering solutions, and maintaining a service-oriented attitude, ensuring client satisfaction and fostering positive relationships.- Conducted thorough license verifications for CNA/HHA, LPN, RN, and other medical staff, confirming qualifications and supporting the hiring process with accurate and reliable information.- Responded promptly to urgent caregiver call-outs, efficiently staffing schedules as required, ensuring seamless operations and continuity of care.- Managed front desk operations through effective phone management and in-person interactions, ensuring a professional and welcoming environment for clients and visitors.- Conducted a comprehensive gap analysis to audit marketing and financial processes, identifying and addressing breaches promptly.- Efficiently managed billing for services rendered on QuickBooks, handling an average revenue of $25,000 weekly, demonstrating keen attention to financial details and accuracy.- Successfully reconciled and researched accounts receivable, reducing past-due billing from over $100,000 to under $30,000 within 5 months, showcasing strong problem-solving skills and financial acumen.- Administered accounts payable, insurance claims, payroll, and billing processes, maintaining a systematic record-keeping system for invoices and billing.NOTE: This is a sister company to Access NurseCare (ANC). I was employed simultaneously by ANC full-time and QHS part-time.

- Orchestrated prospect tracking, providing invaluable leads to the sales team and contributing significantly to potential home buyer engagement.- Maintained meticulous records, encompassing resident files, financial reports, operating reports, income statements, and guest affairs for a property comprising over 400 sites, ensuring seamless organization and easy retrieval of information.- Conducted engaging property tours for potential residents and mobile home buyers, showcasing the property’s features as an integral part of the sales and marketing efforts.- Collaborated seamlessly with vendors to fulfill work orders submitted by residents, fostering a responsive and resident-focused environment.- Expertly managed payment processing, including services, reservations, and rent charges, handling daily deposits and reconciling checks and credit card batches, managing transactions averaging up to $45,000 per day.- Implemented accurate and timely data entry in Management Real Estate and Investment software (MRI), ensuring the integrity of essential property management information.- Administered comprehensive paperwork for prospective residents during move-in/move-out processes, conducting necessary background checks to maintain community standards.- Prepared thorough legal intakes for violations and non-payment of rent, establishing effective correspondence with the legal team to ensure swift resolution.- Played a pivotal role in coordinating and planning community events, enhancing resident engagement and fostering a sense of community.- Managed guest reservations and efficiently handled guest/resident complaints, demonstrating exceptional problem-solving skills and directing complex issues to the appropriate superior.- Cultivated positive and open lines of communication with regional management, property staff, and residents/guests, ensuring a harmonious and well-informed community environment.