Samantha Cheah Email & Phone Number

Auckland, NZ

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Shanghai City, China

Lead on digital analytics strategies for multiple large clients, including Starbucks and Burberry. Plan and brief tracking implementations using Google Analytics (including Measurement Protocol) and Google Tag Manager. Create reporting dashboards using Google Data Studio and assist clients with understanding data and gaining insights.Pitch, demo, and help.

Auckland, New Zealand

Working with internal teams and external agencies to manage event or reactive campaigns, including creative concept briefing and putting together media plansProviding assistance in bringing collectable promotions to market by taking on multiple projects within a campaignExecuting weekly advertising plan for POS, TV, radio and digital formatsManaging.

Briefing and signing off weekly advertising for POS, press, TV, radio and digital formatsManaging advertising timelines between internal stakeholders and advertising agencySecondment as Marketing Coordinator, overseeing the weekly mailer which is distributed to 1.4 million households

Performing quality checks to ensure that advertised products matched initial brief and provided a weekly report on changes and inconsistenciesReviewing and working through mailer flow from a logical customer perspectiveLiaising with the Communications team to set up standalone mailer formattingActing as a link between the Merchandise and Production teams.

Communicating with suppliers to order stock for projects and reconcile invoices against purchase ordersMaintaining a database of material and equipment costs for projectsInvoicing clients and reconciling paymentsMaintaining and updating company website as a marketing source

Provided customer support via social media platforms. Drove customer engagement and marketed new releases. Wrote up weekly blog entries to showcase products. Derived customer insights via analytics data and provided recommendations. Used A/B testing to maximise customer exposure and engagement.

Fulfilled receptionist duties for the office. Co-ordinating meetings, greeting clients and contacting suppliers. Preparation of communications, file management and digitally archiving documents.

Auckland, New Zealand

Bachelor Of Arts (Ba), Film, Television And Media Studies

Bachelor Of Commerce (Bcom), Marketing