Manual Labor is a creative and marketing studio. We help people, brands, and businesses connect the dots to reach their goals faster.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

• Responsible for all marketing, business development, and sales.• Developed close loop system for new client acquisition and lead generation.• Manage and synchronize business process from capturing new clients, nurturing and retaining existing members, and enticing former members back into active clients.• Oversee design, branding and marketing content to create luxury brand and lifestyle.• Work with senior executives to develop unique strategies and service offerings for new and existing members.• Direct all joint marketing and development marketing opportunities with corporate partners such as Gilt, Urban Daddy, Hearst Magazines, Conde Nast publication, Saks Fifth Avenue and Barneys New York.• Develop and execute unique CCC experiences and events to win clients and communicate lifestyle of corporate brand.

Spearheaded all creative and marketing for The John Allan Company including international expansion, design and development of men’s product line including revolutionary zinc razor and fully interactive e-commerce shop.Branding & Marketing: Directed all creative and marketing strategy across multiple platforms both online and offline. • Designed corporate brand identity and style guideline to include packaging, marketing collateral, website, media, events, promotions and retail. • Produced advertising campaigns from concept to strategy and production. • Forged marketing partnerships and promotions with strategic corporate, lifestyle, media, and cultural partners including Barneys New York, Saks Fifth Avenue, Men’s Health, and numerous top fashion magazines. • Produced all marketing events communicating corporate message with focus on ROI. Online Website & E-Commerce: Led launch of corporate website and e-commerce shop. • Designed experiential website to communicate online consumer with club. • Managed marketing and sales initiatives with focus on SEM and SEO. • Built strategic online partnerships to forge new ideas for co-branding opportunities, increased exposure through partnering sites. Product Design: Developed men’s grooming line from initial concept to design, production and global packaging• Researched market trends and competitors, sourced international and local manufacturers, managed production costs and budget.

• Designed women’s active knits, graphic t-shirts and yoga line. • Designed & sketched prototypes for production and presentation. • Researched inspiration and market trends to develop graphics for women's tees.• Sourced new trends, inspirations, fabrics, and design techniques for seasonal inspiration.• Coordinated with design director on concept presentations for merchandising and sales teams. • Strategized with sales teams to “fast track” designs based on trend shifts resulting in increased sales. • Produced spec packages for production to meet unit costs and price points based on material and design details.

Worked with senior executive team to develop corporate identity for Polo Jeans Company, creating individual logo and all brand collateral for global brand extension. • Built full service graphic design department, directing staff of 5 designers servicing design, advertising and marketing teams.• Designed complete style guideline for Polo Jeans brand, developing consistent brand identity and unifying corporate communication used by design, advertising, marketing and public relations teams.• Designed and managed all graphics for men’s and women’s line including logos, hangtags, packaging, graphics for t-shirts, and hats and accessories.

• Worked in direct partnership with senior designers to develop graphic inspirations and designs for Polo Sport, RLX and Double RL. • Collaborated with advertising and marketing teams to develop global retail packaging and in-store marketing including RRL’s launch. • Designed original garment sketches, graphics and presentation boards for t-shirts, hats, outerwear and accessories. • Coordinated with sales and merchandising teams to develop strong sales presentation boards. • Managed team of five artists for men’s Polo Sport department to meet fast paced demand of design and merchandising teams.