Lettuce is on a mission to transform how solopreneurs or businesses-of-one manage taxes and accounting.

Assumed my most important role to date as Chief Owen Officer. Took some incredible time to be with my newborn son.

• Leading growth marketing teams across Enrollment, Lifecycle and Growth Operations to drive Sword’s member acquisition, retention and engagement.

• Led a growth marketing team to drive adoption of consumer finance and shopping products including credit, savings, debit, rewards, and promotions; grew active users by 2x YoY and GMV by 28% YoY • Responsible for marketing roadmap planning & OKR setting in partnership with Product/Analytics• Managed and mentored 3 senior managers responsible for Lifecycle, Paid Growth and Web Marketing teams through organizational change and needs of the business

• Founding member of Growth Marketing function, hired team of 10 marketers managing acquisition & retention across diverse channel mix: email, push, web, SEO, paid search, app, paid social, display• Launched first Paid Growth program, exceeded users goal by 5x within year of launch; demonstrated profitable ROI following company pivot to revenue, delivering 3x above breakeven efficiency

• #1 growth hire, established consumer engagement experimentation, and shifted email/push tooling and operations from homegrown tools to self-service operations

• Managed user engagement and communications strategy in support of product GTM launches and ongoing adoption.• Drove programs from concept to launch including user segmentation, value prop messaging, channel optimization and competitive analysis. Led email campaign that surpassed adoption goal by 250%.• Co-developed product feature to control outbound marketing triggers in response to disasters, which automated work across 4 product and marketing teams and saved hours of eng maintenance.• Hired, trained and mentored a team of growth marketers specialized in engagement.

• Led complex experimentation for user onboarding program in email, which increased CTR +12%, conversion +.5% and demonstrated cross functional win between marketing, data eng and data science.• Launched user generated content and localized images in web to build trust with new visitors, which increased search rate +.4%.

• Grew annual output of email marketing campaigns by 19x by instituting an outsourced operational model to scale production and flexibly meet increasing business needs. • Rapidly experimented and iterated email to increase conversion, engagement and retention. • Evaluated emerging marketing technologies for potential to complement product infrastructure, tools and marketing stack and increase overall efficiency.

• Grew email revenue by 300% through launch and scale of newsletter program to >600K consumers.• Increased SEO traffic, revenue and conversion based on keyword analysis and business priorities.• Built content syndication partnerships, increased backlinks and social media followers. Launched contest that grew email list by 2,000 subscribers.• Voted by peers for “Best in Home Services” award in September 2012

• Generated customer insights for clients by fielding quantitative and qualitative survey research.• Researched new business leads to identify opportunities for PR and investor relation support.

• Interned with the Corporate Communications department, supporting the SVP of Corporate Communications and Director of Employee Communications