Samantha Hamilton Email and Phone Number

• Support the development and implementation of digital marketing strategies for over 32 business units, while leading the strategy for corporate-led email, social media, and SEO initiatives.• Advise business units on how to optimize email, social media, and SEO marketing based on performance insights.• Develop and implement social media strategy for corporate channels delivering a 3% increase in engagement rate and a 0.42% increase in CTR.• Direct all on-page and off-page SEO efforts, driving a 6% increase in organic traffic. This includes optimizations to GAIG.com, as well as additional domains managed under our umbrella. • Collaborate on the planning, creation, and deployment of email marketing campaigns through Marketo, resulting in a 4% increase in open rate, a 1% increase in click rate, and a 2% increase in delivery rate. • Develop user-friendly dashboards leveraging various data sources to provide actionable insights to stakeholders across the organization. Articulated findings with defined next steps to drive meaningful action and presented results to business unit clients and large audiences of 100+ attendees at internal conferences and webinars.

• Managed all digital marketing campaigns from start to finish for 5+ clients in a wide range of industries.• Identified valuable campaign insights and optimization opportunities.• Organized insights into dashboards and quarterly reports.• Ensured delivery, ROI, and performance goals were met month over month for each brand.• Developed content that performed 5% above industry average engagement rates and CTR.• Owned copywriting and design for all digital marketing assets including email, social media, landing pages, and articles.• Managed all social media efforts for 5+ clients including developing social media calendars with branded imagery and targeted messaging for each client month over month.

• Developed social media content calendars for startups in Cincinnati.• Consulted with business owners and provided recommendations to improve metrics like engagement rate and reach.• Designed high-resolution brand imagery.