Samantha Cranston Email & Phone Number

New York, Ny, Us

New York, Us

New York, Us

New York, Ny, Us

-Integrated creative content strategist, collaborating with cross-functional teams to create: TV ads, websites, digital videos and scripts, eCRM, event programs, print ads, creative installations, logistics and technical run-of-show-Execute campaign strategies that support the institution’s educational mission and maximize brand awareness, growth, and talent recruitment for Success Academy's 47 schools and 17,000 students-Assess all new business requests from external departments: approx. 60 per month-Create project briefs and timelines, manage internal creative teams and clients, and ensure that all work exceeds expectations-Implement new project management software to better support the team’s growing workflow

New York, Ny, Us

-Liaised with key internal stakeholders to accurately assess production needs, set timelines, and lead up to 15 large-scale, ongoing projects from briefing to launch-Effectively managed 7 outside agency vendors and internal resources to execute strategic, multichannel creative executions including: broadcast and digital media, print collateral, and events-Assisted Director with growing and enhancing team capabilities to support rapid increase in creative requests from outside departments

New York, Ny, Us

-Earned promotion by demonstrating leadership on Unilever Personal Care Accounts -Execute site migration across platforms by coordinating with multiple vendors and clients to ensure seamless transition of existing content & SEO metadata-Coordinate video production shoot materials, including timelines and storyboards, with internal teams, vendors and clients for digital activation launch-Collaborate with clients, inter-agency partners, and internal teams from project briefing to production for print and digital campaigns, including eCRM, display media, CMS updates, iFrame development, website redesigns, print ads, FSIs, magazines and apps

New York, Ny, Us

-Assisted Account Director and Account Supervisor with existing accounts, including CPG and Personal Care clients, as well as new business opportunities within Unilever -Worked with internal Project Management team to create detailed scopes of work for new business prospects, establishing timelines and estimates in line with client budgets-Coordinated with outside vendor on all brand site updates to ensure monthly site enhancements are QA-ed prior to launch

New York, Ny, Us

-Transitioned onto Unilever Spreads accounts, assisting with promotional and equity digital initiatives -Supported Account Supervisor in managing day to day client communication, preparing materials for client presentations as well as creating content calendars and actions plans -Regulated internal project pipeline for all Unilever accounts to ensure internal marketing team reaches yearly financial goals

New York, Ny, Us

-Attended client meetings and recorded detailed contact notes, capturing all discussion points and next steps-Reviewed creative assets to ensure all feedback has been captured and send to client prior to meetings-Managed internal teams and vendor throughout the email marketing process, including set-up, testing and deployment of campaigns

Education record

Study Abroad Semester

Bachelor Of Arts, Communication