Samantha Reyes Email & Phone Number

United States

-Developed and executed media plans for Comedy Central's linear channel, driving brand awareness and audience engagement through targeted campaigns.-Improved campaign effectiveness through meticulous tracking and audience analysis to improve reach, frequency and KPI.-Monitored and analyzed campaign performance, providing insights and recommendations for optimization and future planning.-Led cross-functional meetings to coordinate media strategies with programming, sales, and digital teams.-Implemented data-driven decision-making processes that became permanent fixtures, utilizing analytics tools to track key performance indicators and adjust strategies as needed.

Greater New York City Area

-Managed and executed all brand marketing and program logistics for Comedy Central programming.-Led strategic direction for activation programs, overseeing promotion needs and document reporting.-Forecasted ratings to drive revenue for marketing promotions, graphics, and social campaigns.-Collaborated with cross-functional teams, including creative, legal, finance, production, PR, social, and external partners, to ensure program success.-Handled logistics for on-air events, including event management, production activation, and trained teams in scheduling, programming, and promotion strategies.

Greater New York City Area

TEENNICK, NICKTOONS, NICKSPLAT, NICKSPORTS, NICKMUSIC;-Spearhead planning and execution of all on-air events to maximize exposure and viewership.-Works closely with digital, programming and social departments for all campaigns.-Manages and distributes all sponsorship and cross-channel documents-Collaborates will all departments to ensure brand priorities are clearly communicated and all programming messages are aligned across channels-Helps lead the creation and execution of TeenNick & NickMusic media planning -Monitors, analyzes and recaps viewer/ratings results of all events including competition-Works with LA counterparts to plan, strategize and execute all artist campaigns on NickMusic-Delivers comprehensive weekly reporting for active music campaigns-Develops playlist strategy for all on-air campaigns including creating and updating show formats-Manages and maintains database of all graphic and promotional spots that run across network

Greater New York City Area

TEENNICK, NICKSPLAT, NICKMUSIC; -Handled daily scheduling of promotions, interstitials, commercial breaks and graphics on Nick+ on-air logs -Ensured all aspects of logs were executed as planned -Monitored ratings and utilized on-air promotion time to efficiently achieve more viewership -Monitors multiple departments to track progress of spot deliveries -Liaison between Traffic, Programming and S&P departments to verify program schedules complied with FCC regulations.-Developed in depth knowledge of all Nickelodeon social and digital brand platforms

Jacobus, Pennsylvania

-Developed and maintained relationships between the company, potential clients and it's public. -Contacted potential clients and delivered overview of machinery, products and equipment. -Conversant with overall and specific market knowledge in order to make sound judgements-Closed and finalized sales. -Followed up on customer feedback on company services. -Handled all inbound and outbound calls.

York, Pennsylvania Area

NON-PROFIT ORGANIZATION; -Created, managed and distributed content daily on all digital platforms, including Twitter, Facebook, Instagram and non-profit website.-Responsible for the implementation and monitoring of social media campaigns-Raised awareness of organization and grew audience engagement.-Maintained the consistency of brand messaging and voice across all platforms-Pitched social ideas and created strategies for projects-Coordinated and assisted with local fundraising and awareness events-Developed and maintained relationships with local vendors, media outlets and donors-Collaborated with multiple teams to integrate all content

New York City, New York

MTV, MTV2, MTVU; -Responsible for creating weekly on-air programming schedules for all MTV networks.-Selected shows to air on programming grid based on ratings and research-Scheduled all on-air promotions for the channels, including cross channel promotions and PSA’s. -Created stunts and events to drive viewership- marketing them to sponsors. -Researched breaking news for competitive tracking. -Screened pilots and upcoming television shows for channel. -Worked on projects to help map out future programming and predict ratings.

New York City

-Wrote and drafted client pitches and press material.-Coordinated national and local print, electronic, radio and online press for clients and executives-Ensured press coverage by reaching out to reporters, feature writers, photo editors, listings editors, electronic show bookers, and blogging/online community-Created and maintained full publicity calendars on all upcoming digital events-Created and managed publicity contact documents and press packets for clients. -Maintained and organized materials and information on various clients, calendars and documents.-Supported Account Executive and CEO with daily administrative tasks.-Became fluent in programs such as Cision, Hootsuite, Google Docs and Trello.

New York City

-Helped track audience engagement through all CME social media platforms-Assisted in management of CME YouTube account. -Broadcasted live NYMEX commodities reports.-Assisted production in set up and take down of live television reports and interviews.-Shadowed various reports with news gathering and interview preparations

Hartsdale, Ny

103.9 FM/ 106.3 AM WFAS; -Provided general administrative support including mailing, scanning, copying and faxing-Answered all phone calls and emails from listeners-Worked as liaison between station and it's listeners-In-studio assistance in all departments, including on-air DJ's. -Assisted in preparation and set up of live broadcast events-Accompanied on-air talent to appearances, tapings and trade shows -Promoted and advertised WFAS at live events-Assisted with listener giveaways-Responsible for the scheduling agendas and proving recaps of live broadcasting events.-Maintained and updated client database-Controlled all social media( Facebook, Twitter, Website)