Samantha Lay-Flurrie Email & Phone Number

Leading the global Marketing strategy and ensuring the successful delivery of marketing programmes that support the business objectives.

Hemel Hempstead, United Kingdom

Responsible for the creation and implementation of a marketing strategy to drive industry recognition, lead generation and business growth. I developed and maintained the key messaging for the business and products, to create consistency across all channels. Through the creation of thought leadership content distributed on PR, social media, blog and webinar channels, I increased brand awareness. I defined and managed the creation of a new optimised website, which initiated the start of an inbound marketing campaign. Supported the sales channel with informative and engaging collateral that encouraged prospects along the buyers’ journey. Facilitated and managed online and offline events, ensuring maximum brand exposure and lead generation opportunities. Managed agencies to ensure high-quality outcomes that are within budget.

Chesham, Buckinghamshire, Uk

Responsible for the marketing communications and PR activities for Cobham Wireless. Delivering key messages through a variety of marketing campaign activities, promoting high-profile projects, technological innovations and the company vision.

Chesham

*Company previously known as Axell Wireless*- Developing and delivering marketing campaigns to promote the company's products and services- Contributing to, and developing, marketing plans and strategies- Managing all company events worldwide, from small tradeshows using modular pop up stands to large exhibitions where a bespoke stand is required - Planning the logistics for a sales team of up to 25 people at events worldwide- Writing copy for email campaigns, case studies, press releases, blogs and promotional literature- Communicating with target audiences and managing customer relationships- Design and creation of marketing materials, including brochures, leaflets, posters, flyers, newsletters, e-newsletters and exhibition signage- Arranging the effective distribution of marketing materials to both staff and customers- Maintaining and updating the company’s CRM and website- Design and creation of email marketing campaigns delivered to customers worldwide- Run reports on email campaigns and website interaction to measure the success of campaigns- Market the company through the company’s Twitter and LinkedIn social media accounts- Sourcing and negotiating advertising opportunities- Liaising with external suppliers such as printers, promo items and video production companies- Conducting market research such as customer questionnaires- Managing budgets- Monitoring competitor activity- Supporting the Marketing Communications Director and other colleagues

Dunstable

- Managing and developing marketing campaigns to promote the products and services- Organising and attending events- Communicating with target audiences and managing customer relationships- Creating marketing materials, including for example leaflets, posters, flyers, newsletters, e-newsletters- Arranging for the effective distribution of marketing materials to the sales team and retailers- Maintaining and updating the company’s customer databases and 2 websites- Sourcing and negotiating advertising opportunities- Liaising with designers and printers- Conducting market research such as customer questionnaires and focus groups- Organising telesales campaigns- Maintaining the company social media sites- Contributing to, and developing, marketing plans and strategies- Managing budgets- Monitoring competitor activity

Gerrards Cross

- Coordinated the video product department- Liaised with customers from concept to completion of a video project.- Managed bookings of freelancers, models and actors.- Created pitch proposals and presentations for the conference hire department- Filmed, edited and exported video content to a variety of formats.- Filming for live webcasts- Managed shooting scripts, timecodes and staff onsite.- Promoted all the company services through email marketing.- Supported the company re-brand and merge with Indeprod.- Invoicing for projects- Ensuring all stock is kept up to date.- Creation and maintenance of the tape database and storage.- Managing customer's duplication orders

- Junior designer reporting to the Senior Designer and Marketing Manager- Designed and created promotional literature including catalogues, leaflets and posters- Re-sizing of images for the new website- Liaising with the marketing team regarding design ideas for campaigns- Creation of the company re-location video for the annual sales meeting

Ba (Hons), Media Production, 2:1

10 Gcses And 4 A-Levels, Media And It