My ancestors were reindeer herders in Finland, so naturally, that paved the way for me to work in social media. ;) One thing that has been passed down through my family is the idea of "Sisu." Sisu is a Finnish word that can't be perfectly translated, but it is this unwavering strength of will, perseverance, and determination no matter the circumstances. This is something I not only try to bring to my everyday life, but my work. My social media content creation and the revision of strategies for many companies have led to exponential growth including: Lubrizol: So far during my tenure, I've increased total engagements by 85%, impressions by 38%, page views by 378%, and post link clicks by 127%Visteon: 247% increase in impressions, 513% increase in engagements, 85% increase in Link Clicks, and a 2,082% increase in total audience / 203% increase in total net growthIRISO USA: increase in audience by 519%, impressions by 284.7%, engagements by 59% and post link clicks by 198.7% leading to a net audience growth of 98.5% and an average engagement rate of 5.2%Mitutoyo: Created marketing funnel and social media content for Mitutoyo leading to an increase in post link clicks to their new virtual showroom of 677%P.S.Tell your dog I said hi!