I am an impact-driven leader with a breadth of experience in creating world-class experiences for diverse audiences, spanning +10 years. My expertise spans all facets of virtual and in-person event road mapping, as well as webinar planning, program management, project management, and team leadership and development. I hold an MBA in MBA, eCommerce and Business Management and keep a thumb on the heartbeat of leading-edge digital tools, technologies, and best practices. I also have considerable hands-on experience in a variety of key roles including (but not limited to) Web Marketing Manager, Marketing Director, and most recently, Conference Director at Mauldin Economics.At Geopolitical Futures, defined, developed, and assessed a variety of marketing and event strategies for in-person and virtual events. I improved lead generation by 700% from 10K to +70K people by implementing new capture forms as well as automated marketing solutions. Pivoting from my success, I joined Mauldin as Conference Director, where I generate trusted partnerships across functional teams, vendors, and speakers in curating unforgettable experiences during the 6-day annual conference. Other achievements include incorporating new systems such as Smartsheet and Zapier for automation. In 2020, I transitioned the investing conference online in the wake of Covid, saving thousands of dollars over 3 years, and improving participation. Previously, I built a world-class marketing engine and team at Littleton Coin Company, driving and improving sales by over 300% over 7 years. Inherently driven, I am well adept at defining event strategies and roadmaps, ensuring conferences are discoverable, differentiated, and unforgettable. I have documented success in owning event calendars and webinar programs. I am also well adept at managing large-scale marketing budgets and teams while leveraging data to enhance multi-channel performance. When I’m not working with speakers, colleagues, and other key stakeholders, I enjoy spending time with friends and family and traveling. I also enjoy meeting new people to expand my professional network. For more information on potential collaborations or business opportunties, please contact me directly on LinkedIn.
Listed skills include Email Marketing, Online Marketing, Marketing Strategy, Social Media Marketing, and 38 others.
