Samantha Murphy Email & Phone Number

California, United States

https://luxerbg.com

Vista, Ca, Us

- Began partnership with NuFACE in August 2022 as a digital consultant via my own company, Luxury Retail Beauty Group. Began full time position as CGO in January 2023.- Responsible for overseeing the organization's sell-in, sell-through, and distributor activities as well as utilizing the information gathered to develop a strategy to deliver on the company objectives.- Steer the direction and vision of the company's international digital & professional sales strategy by working closely with our global retail partners, internal teams, understanding market differences and analyzing trends.- Oversee NuFACE DTC channels (Shopify stores), App development, Customer Service & Education.- Manage the International & Professional/Spa businesses. - Develop and help execute on growth strategies across digital DTC channel with a focus on improving both new customer acquisition KPIs (revenue, # orders, AOV, LTV, etc) as well as customer retention KPIs (revenue, retention rate, repeat AOV, etc)

New York, Ny, Us

Began as a consultant in July 2021 and became an Offical employee in January 2022.

Chicago, Illinois, Us

•Held most senior position in organization reporting into founder/CEO directly.•Drove company to record sales growth in 2020, +58%, +$5M over 2019.•Increased gross profit by +105% in 2020 vs. 2019.•Nimble strategic planning and supply chain focus during pandemic to ensure inventorylevels remained high with increase in demand.•Made large-scale financial decisions and supervised company spending, duringpandemic, to reduce material losses and maximize profits.•Developed quarterly business plans to evaluate cost projections.•Own assortment, pricing and Merchandising for International Markets (e-Commerce &retail). Directly managed retail businesses for Boots, Feel Unique, Current Body, NicheBeauty, Net A Porter and Middle East distributors.•Negotiated and drafted contracts with business partners such as productmanufacturers and packaging developers, retailer and spa partners as well as vendorssuch as PR firms, Digital marketing agencies, and international distributors.•Established Sales, Inventory & Operations Planning (S&OP) function as integratedbusiness management process ensuring executive/leadership team continuallyachieves focus, alignment and synchronization among all functions of the organization.•Responsible for originating the demand & supply planning, inventory management andallocation for all DERMAFLASH, globally across e-commerce and retail, directly leadingthe team of accounting, inventory planners, and retail sales managers with directresponsibility for centralized functions of Marketing, Operations, Finance, Product Development, Retail and Strategy.•Was on Board on Directors.

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

• Joined start up entrepreneurial beauty company as the 4th employee• Oversaw creative, public relations, brand marketing, ecommerce, advertising, spa & retail sales. Managed both internal employees and external partners in these areas• Implemented processes & procedures across the organization to get company up and running. Expanded distribution from 4 retail accounts to 12 retail + 36 Spas in 1.5 years• Managed product development for the brand in addition to creating marketing materials for sales presentations and client meetings• Forecasted account needs and metrics based on market and product data• Promoted to General Manager, highest position in the organization outside of CFO and Founder

Redmond, Wa, Us

• As Field Sales VP, managed a business that generated over $100M in annual sales• Drove retailer engagement, improved retailer satisfaction and earned retailer advocacy through communication and relationship management with accounts such as SEPHORA, NORDSTROM and ULTA• Created & delivered captivating sales presentations for accounts showing potential for increased volume through new beauty products• Coordinated weekly meetings for internal and external groups, including video conferences, in person presentations and interacting with all levels of management at L'Oreal

Redmond, Wa, Us

• Develop promotional strategies for the brand, by retailer, that do not dilute brand equity and integrity.• Effectively plan and execute marketing initiatives to excite and delight the client.• Financially responsible for sell in and sell thru goals for 3 of the top 6 Clarisonic retail partners.

Redmond, Wa, Us

• Responsible for achieving net sales goals for multiple retail accounts. Compile all retail sales reports including competitive retail reports and mix of business. Participate in forecasting sales for new sku’s within the retailer ordering systems • Responsible for the overall stock levels and ensure appropriate product mix of stock is available in the stores by assuring timely ordering, proactively monitoring and resolving low or out of stock conditions. Control and update stock and sales plan, product and returns. Interact with retail partners buying office in all aspects of the ordering process to ensure the company’s net goals are met.

Neuilly Sur Seine, Ile De France, Fr

• Delivered a +5% growth over LY and I achieved the 2nd highest comp growth in the entire Sephora company! Annual volume responsibility $185M• Developed and implemented growth strategies for continued advancement as the number one prestige beauty retailer in the US and increase market share. • Reduced dependency on Celebrity fragrance brands which accounted for 16% of the annual volume, down to just 7% while maintaining positive comp growth for the total fragrance category.• Launched 10 new brands furthering Sephora as a destination for product differentiation.• Crafted a strategy to evolve and grow an existing program which resulted in $12M in sales and a +41% to LY.

Neuilly Sur Seine, Ile De France, Fr

• In 6 months I was able to grow all 3 categories under my management: Women’s Fragrance from +36% to +45%, Men’s fragrance from -2% to +21% comp and men’s skincare from +7% to +14% comp growth.• Financially responsible for a fragrance category accounting for +$80M in annual revenue with positive growth.• Negotiated a gross margin increase with a strategic vendor partner by +3% in addition to securing funding for returns on old inventory. • Successfully managed 5 public appearances of high profile celebrities including Jennifer Aniston, Taylor Swift, Kate Walsh and Betsey Johnson. One event grossed $24k. • Cultivate and grow new and exclusive brands for Sephora furthering our point of differentiation as a retailer.

Neuilly Sur Seine, Ile De France, Fr

• Managed the strategic direction of key skincare initiatives through assortment selection and visual enhancements. $5M annual volume • Developed communications supplying product knowledge to sales staff and impacting strategic planning of vendor programs. Includes Planograms, visual updates, and education information.

San Jose, Ca, Us

BrandVia Alliance, Inc. is a full-service Promotional Marketing Agency headquartered in San Jose with sales alliances covering Europe, Africa, Australia and Canada. Our primary services cater to commonly out-sourced promotional marketing and branding programs including sales meetings, tradeshows, new product introductions, global sourcing, and online catalog programs.

Hong Kong, Hk

• Financially responsible for a category annual volume of $130M+ and 124 locations worldwide. • Developed business in new markets including China and India, in addition to obtaining exclusive products.• Analyzed, interpreted and reported on business results. Leveraged qualitative and quantitative selling data to help develop assortment and communication strategies.

Hong Kong, Hk

Managing luxury jewelry and watch boutiques. Brands include, Cartier, Bvlgari, Chopard, Chaumet, and Montblanc.

Hong Kong, Hk

Managing fashion jewelry. Brands include Swarovski, Follie Folli, Dior, and Emporio Armani.

Hong Kong, Hk

Merchandise assistant for luxury watch department. Brands include the Swatch Group, Tag Heuer, Bvlgari, Cartier, Zenith, Gucci.

Bachelor Of Arts, International Relations, Spanish

Spanish Language And Literature