The business owners I work with are at make or break moments in their Brand. New expansions, new partnerships, old problems. But they’re unsure about next steps. Doubts haunt their decision-making and uncertainty slashes their confidence. They’re: ☁️ Unsure where their brand fits in a changed market☁️ Drifting further from their core audiences☁️ Unclear about why marketing is lackluster ☁️ Delaying growth from uncertain brand strategyThat’s where I come in. Weaving together research, strategy, and creative to provide the best practices and preparation needed for their brand’s evolution or launch so they can:⚔️ Compete confidently in a crowded market🧲 Turn audiences into loyal fan communities🌺 Empower marketing teams to flourish🗝️ Gain turn-key brands ready for replication or saleAnd I unravel the ambiguity around the b-word, showing how their Branding works beyond a logo or mission statement. That way, they can avoid costly mistakes and focus on what really matters, like their people and purpose.I approach my clients like I’m part of the team because internal brand teams are where I started. While working in-house for some of the world’s most recognizable brands, like Motorola and Hyatt Hotels, detailed guidelines and multiple brands became no big deal.Though corporate life led to incredible experience, the ‘08 recession sparked a desire to help local businesses fight for their livelihoods. When they shuttered, community and culture left, too. As a response, I founded the branding studio Pretty Lethal.There, I’ve developed and strengthened award-winning brands that stand for a purpose beyond the sale. With a focus on cannabis and hospitality, I’ve worked with vertical operations, dispensaries, consumption spaces, catering groups, and product brands around the globe — from pre-launch to the edge of something big.The owners I’ve worked with, from one-time consults to years-long relationships, have transformed their local communities by turning artisan skills into sought-after experiences, and helping others experience the togetherness that exploring new places can bring. Maybe with more connection, we could change the world for the better.So, that’s what I’ve done for others. What could this kind of alignment do for you?Work with Me:⚡ 1:1 CONSULTATIONSWhen you just need a lil’ insight and guidance. Work with Pretty Lethal:⚡ BRAND SHARPENINGWhen your brand is getting growing pains. ⚡ RE-BRANDINGWhen it’s time for the next evolution of your brand.⚡ NEW BRAND CREATION When new ideas need to be brought to life.