Samantha Fennell Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Purpose is a global social impact organization that works with leading businesses, foundations, and NGOs to design and implement campaigns and strategies that mobilize people at scale to address critical social and environmental issues. • Member of global executive leadership team, crafting innovative enterprise strategy and steering key organizational decisions• Oversee client services, business development, operations, strategy, campaigns, creative, communications, and digital marketing• Lead cross-functional teams to secure 7-figure wins from diverse funders, launching multi-year social impact initiatives

Athari Collective helps organizations build, brand, and scale by embracing and engaging diverse audiences. Through the lens of equity, we develop and execute non-profit + corporate partnerships and inclusive marketing strategies anchored in community engagement. As a Collective with expertise in CSR, ESG, DEI, inclusive marketing, media, community engagement and the nonprofit world, we devise initiatives that drive profitable business growth, resonate with today's purpose-driven diverse consumers, and produce meaningful social change. Clients and non-profit partners include: Uber, The Bruce Museum, CoinMover, The Business Podcast Network, Interconnected Justice, JuneteenthNY.Representative engagements and results:• Orchestrated top-rated Juneteenth collaboration (2022), exceeding all KPIs by 16-71% through strategic partnership development• Exponentially grew non-profit revenue 3x in under 6 months by securing organization's largest-ever corporate partnership• Led data-driven, DEI-focused marketing strategy for cultural institution relaunch, boosting potential visitor engagement by 400%

HONE helps develop growth strategies and drive revenue for mission-driven advertising agencies and media enterprises. Clients include: Luxe Collective Group, The Meteor, L'Officiel USA, Keep.com, The Business Podcast Network, Accompany, Select World.Representative engagements and results:Creative Agency:Devised and executed turnaround strategies, including staff restructuring, culture change, forecasting system, and adoption of SaaS platforms. Results:•Ended new business drought and successfully closed 3 new business wins in 6 months.Digital Media: AudioDirected GTM strategy, all marketing materials, sales pipeline, target account list, outbound strategy, and sales outreach for new podcast launch. Results:•Landed first revenue commitments from inaugural partners exceeding target by 28%

Milan, Lombardy, It

Out There is a creative, branding, and media agency with headquarters in Milan. With extensive experience working with luxury and high-end brands across all categories, Out There has partnered with some of the most renowned companies in the world. Clients include Farfetch, Tory Burch, Michael Kors, Moncler, and Roberto Cavalli to name a few.Held wide range of responsibilities providing organizational leadership managing the U.S. operation, its full-time New York team, freelance talent, and strategic partners. In addition, provided global account management, acting as client advisor to U.S. and European client bases.Business Development: Expanded agency services by building digital capabilities, staffing, and strategic partnerships from the ground up, resulting in new business wins and revenue growth. Digital capabilities, including display, programmatic, mobile, and paid social, allowed Out There to secure over $15 Million of new business in the first months of operation from accounts such as Farfetch, Versace, Roberto Cavalli, and DKNY.Media: Focused on media strategy, budgeting, pricing strategy, as well as planning and buying digital display, mobile, out of home, and print media.Creative: Focused on custom content ideation, strategic planning, branding and social media campaigns.

New York, Ny, Us

Award-winning tenure managing multi-million dollar accounts across multiple categories. Focused on developing and selling solution-based digital and integrated programs and securing sponsorships to Time Inc.’s top advertisers across print, digital, social, video, tablet and mobile. Led strategic initiatives for major brands including L’Oreal, Coty, Kao, LVMH, and AT&T resulting in exclusive business wins, revenue growth, and industry awards for content marketing.

New York City, Ny, Us

Responsible for expanding into untapped advertising categories such as fashion, luxury, and European auto by developing a resonant brand position and sales strategy.Created bespoke digital solutions for new clients such as custom content channel sponsorships and Cyber Monday initiatives resulting in new business from premier brands including Louis Vuitton, Burberry, Net-a-Porter, Ralph Lauren and Mercedes-Benz.

Us

Accountable for $46 Million in revenue while managing U.S. and European sales teams responsible for core categories. Managed 7 direct reports. Represented the brand internationally through quarterly travel to the fashion capitals of Europe. Acted as key liaison between editorial and advertising departments.

New York, Ny, Us

Held three prior high-profile positions of increasing seniority due to repeated recognition for top performance.Corporate Fashion Director, Conde Nast Media GroupAdvertising Manager, Teen VogueAmerican Fashion Director, Vogue Magazine

Ba In Comparative Literature

Education record