Samantha Fernandez Keys Email & Phone Number

London, Gb

𝐄𝐚𝐫𝐥𝐲 𝐒𝐭𝐚𝐠𝐞 𝐀𝐧𝐠𝐞𝐥 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬: Industry interests include health, autism / neurodiversity, financial & workforce inclusion, education, B2B / SaaS, B2C / consumer internet for diverse and expanding markets. Primary geographies: US and Latin America. 𝐏𝐡𝐢𝐥𝐚𝐧𝐭𝐡𝐫𝐨𝐩𝐲 𝐚𝐧𝐝 𝐈𝐦𝐩𝐚𝐜𝐭 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭: Focus areas include autism / neurodiversity, disability inclusion, economic empowerment and the Michigan small business and investment ecosystem.𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Member, affiliate or mentor through Commune Angels, Cap Table Coalition, Berkeley Angel Network, Autism Angels, Multiple, SmartJob, Latitud Angels, Techstars Detroit, TechTown Catalyst Angel, Founder's Pledge.

Detroit, Mi, Us

Director / Senior Manager (2017 - 2018), Advisor (2018 - 2020)- Led strategy and digital operations focused on earned revenue and directly supported COO- Initiated and led new software (ticketing, CRM & marketing) selection process and implementation including use cases/functionality, evaluation and go-live rollout - Spearheaded org-wide program management, alignment frameworks and prioritized roadmaps- Conducted business modeling, growth projections, pricing, revenue and social impact analyses to evaluate programs and new opportunities assessing margins, market, impact and internal capacity- Led cross-institution partnership in sustainability / GSI- Selected as Detroit Revitalization Fellow, a national mid-career leadership fellowship seeking to attract and retain talent in Detroit

San Jose, Ca, Us

Marketing Enablement Manager, Product and Program Management (2014 - 2017): Led new product and analytics initiatives on the Product and Program Management team of Adobe's Marketing and Customer Insights division.Expertise developed in agile product development, cross-channel marketing technology (email, web, display, in-product, social), cross-functional leadership, program management, marketing operations, customer analytics and personalization.- Full lifecycle product management: Developed and executed product vision, user requirements, prioritization, roadmaps and rollout (pilot and launch) for new marketing technologies- Led business case modeling, process refinement, user stories, use cases & persona workstreams across clouds, customers (B2C, B2B) and channels (Email, Web, In-Product, Display, Social)- Drove tech projects through software lifecycle checkpoints including Concept and Execution Planning, Pilot, and Go-Live Readiness engaging with 100+ stakeholders across departments- Managed strategy engagements and synthesize findings across product, analytics and operations- Facilitated annual planning, goal setting, prioritized roadmaps and team communications- Led cross-channel B2C data projects unifying data across email, web and display- Co-managed customer and audience segmentation data schemas- Product owner for customer analytics data enhancements; Product roadmap development

San Jose, Ca, Us

Led CSR initiatives connecting Adobe talent to opportunities in the community (400+ volunteer hours). Founding member of Latino employee resource group.

San Jose, Ca, Us

New York, New York, Us

Led team of five to conduct 1,000+ hours of strategic planning and growth research for Acumen, a global impact venture capital fund, on their expansion into the US market and launch of the Acumen America initiative (in conjunction with Haas McKinsey MBA Consulting Course)- Conducted Poverty/Human Needs Assessment- Investment Research in 4 Sectors (Financial Inclusion, Health, Education & Workforce Dev)- Landscape Analysis of Existing Impact Investment Market

Boston, Ma, Us

Conducted quantitative and qualitative analysis for 9 strategic planning engagements at social impact consulting firm spin-off of Bain & Company (2005 - 2007, 2010 - 2012) Expertise developed in financial modeling, growth strategy, data analysis, market sizing, customer segmentation, impact assessment, grant/investment structuring, consensus building, presentation development and social impact strategy & operations Select work includes:- Developed a scalable program model and 5-year $67M growth model for a global technology org- Generated multiple Total Addressable Market models and fundraising account strategy plans - Conducted due-diligence for $90M Social Innovation Fund and structured a $10M investment- Created framework and scope for corporate + government CSR place-based initiative - Developed 5 training modules on core areas of strategic management for C-level executives

Professional level NYC Mambo on 2 dancer with Masacote Entertainment; 200+ performances across the United States and internationally (including Lincoln Center, U.K., Italy, France, Germany, Netherlands, Bermuda, Mexico, and Canada.), All-Star Level West Coast Swing DancerDance experience: 15 years salsa, 10 years west coast swing and 20 years in ballet/modern

Cambridge, Ma, Us

External Affairs & Business Development as Employee #16 at Root Capital, an international impact investing fund financing rural businesses in Africa, Asia & Latin America and advancing sustainable supply chains with corporations around the world.Business & Partnership Development- Proposal writing, external reporting and account support ($51M secured) for network of 200+ investors and partners including the Gates Foundation, Rockefeller Foundation, Skoll Foundation, Starbucks, JP Morgan Chase, Deutsche Bank and Overseas Private Investment CorporationData Management & Operations- Performed analysis & scaled data management of $40M in annual investor relations activities - Development of Salesforce.com data system and marketing/sales data collection and operations

Boston, Ma, Us

Mba, Technology, Marketing And Impact Investing

Ba, Economics And Latin American Studies

Robertson Scholar

Graduate Level Latin American Socioeconomics

Graduate Level Socioeconomics