Samantha Ferrato Email & Phone Number

• In addition to the Director of Sales Development duties, as Director of Sales Enablement, I:
• Oversee the development of sales materials, including playbooks, presentations, and product sheets, ensuring they are relevant, compelling, and easily accessible
• Evaluate and implement sales enablement tools and technologies that enhance sales productivity and collaboration
• Develop and manage a comprehensive onboarding program for new sales hires, ensuring they are equipped for success from day one.
• Hold 1:1s with all sellers to individual coach to each person's needs

• Responsible for building out the Business Development Organization
• Hired and trained 6 BDR's within first 60 days
• BDR Team regularly exceeds quota
• Assists Sales Operations with reporting, consideration/adoption of new tools, admin of tools, etc.
• Created internship program by partnering with local universities
• Helped choose and coordinate the opening of the Inside Sales Office in DFW

• Team achieved over 100% to quota in FY23 + FY24
• Team sourced $42M in advanced stage pipeline in FY24
• Coached SDRs in weekly 1:1s, objection handling sessions, and round robin calling
• Assisted Sales Operations with reporting, consideration/adoption of new tools, admin of tools, etc.
• Managed/coached Team Lead that oversaw SDRs in the Southeast Region
• Managed/coached Sales Operations Analyst

• Managed a team of 33 SDRs located nationwide
• Supported multiple automotive products/industries

• Coached inbound and outbound Sales Development Representatives for both high velocity and enterprise markets
• Coached to Quarterly Development Plans decided on by rep and coach
• Listened to and coached on calls through call calibrations
• Had 1:1 meetings every other week to continue development of reps
• Called alongside reps to better understand and coach to their needs

• Coordinated new hire enrollment and logistics. Acted as the first line of communication between sales reps and the Enablement team.
• Collaborated with instructors to solicit, create, and track development of enablement program deliverables
• Worked closely with HR, the Sales Enablement Manager, and Revenue Operations teams to ensure that career paths, development programs, and metrics were defined and driven through the sales function.
• Trained Sales Development Representatives, Business Development Representatives, Account Executives, and Account Managers locally and internationally on Sales Tools
• Subject Matter Expert on processes, including but not limited to Salesforce and Outreach
• Point of contact between IT/Sales Representatives for Tools access and support

• Created blog posts in WordPress, ensuring SEO and readability is accurate
• Sourced community calendars and events to update the FH Live community calendar
• Created social media posts and tracked the analytics
• Utilized Canva to create posts and marketing materials

• Researched leads for Sales Development Representatives for the US and UK offices
• Administered ZoomInfo, including setup of Salesforce integration and assigning leads to SDR's
• Sequenced leads in Outreach to SDR's
• Responsible for the learning management system by uploading and organizing content for sales training
• Executive Assistant to the Global Director of Sales

Fort Worth, Texas

• Provided a high level of administrative support for the U.S. Sales Department, including the VP of Sales, in addition to limited support in the United Kingdom, Australia, South Africa & Canada
• Successfully planned and executed the Annual International Sales Meeting
• Booked flight and hotel accommodations for meetings/events domestically and internationally
• Used Salesforce for internal data research and reporting

Master Of Business Administration - Mba, Strategic Management

Bachelor Of Science (Bs), Business Administration In Management

Certificate, Marketing