Samantha Ferrato Email & Phone Number

In addition to the Director of Sales Development duties, as Director of Sales Enablement, I:•Oversee the development of sales materials, including playbooks, presentations, and product sheets, ensuring they are relevant, compelling, and easily accessible•Evaluate and implement sales enablement tools and technologies that enhance sales productivity and collaboration•Develop and manage a comprehensive onboarding program for new sales hires, ensuring they are equipped for success from day one.• Hold 1:1s with all sellers to individual coach to each person's needs

• Responsible for building out the Business Development Organization• Hired and trained 6 BDR's within first 60 days• BDR Team regularly exceeds quota• Assists Sales Operations with reporting, consideration/adoption of new tools, admin of tools, etc.• Created internship program by partnering with local universities• Helped choose and coordinate the opening of the Inside Sales Office in DFW

• Team achieved over 100% to quota in FY23 + FY24• Team sourced $42M in advanced stage pipeline in FY24• Coached SDRs in weekly 1:1s, objection handling sessions, and round robin calling• Assisted Sales Operations with reporting, consideration/adoption of new tools, admin of tools, etc.• Managed/coached Team Lead that oversaw SDRs in the Southeast Region• Managed/coached Sales Operations Analyst

• Managed a team of 33 SDRs located nationwide• Supported multiple automotive products/industries

• Coached inbound and outbound Sales Development Representatives for both high velocity and enterprise markets• Coached to Quarterly Development Plans decided on by rep and coach• Listened to and coached on calls through call calibrations • Had 1:1 meetings every other week to continue development of reps• Called alongside reps to better understand and coach to their needs

• Coordinated new hire enrollment and logistics. Acted as the first line of communication between sales reps and the Enablement team. • Collaborated with instructors to solicit, create, and track development of enablement program deliverables • Worked closely with HR, the Sales Enablement Manager, and Revenue Operations teams to ensure that career paths, development programs, and metrics were defined and driven through the sales function.•Trained Sales Development Representatives, Business Development Representatives, Account Executives, and Account Managers locally and internationally on Sales Tools•Subject Matter Expert on processes, including but not limited to Salesforce and Outreach•Point of contact between IT/Sales Representatives for Tools access and support

• Created blog posts in WordPress, ensuring SEO and readability is accurate• Sourced community calendars and events to update the FH Live community calendar• Created social media posts and tracked the analytics• Utilized Canva to create posts and marketing materials

• Researched leads for Sales Development Representatives for the US and UK offices• Administered ZoomInfo, including setup of Salesforce integration and assigning leads to SDR's• Sequenced leads in Outreach to SDR's• Responsible for the learning management system by uploading and organizing content for sales training• Executive Assistant to the Global Director of Sales

Fort Worth, Texas

• Provided a high level of administrative support for the U.S. Sales Department, including the VP of Sales, in addition to limited support in the United Kingdom, Australia, South Africa & Canada• Successfully planned and executed the Annual International Sales Meeting• Booked flight and hotel accommodations for meetings/events domestically and internationally• Used Salesforce for internal data research and reporting

Master Of Business Administration - Mba, Strategic Management

Bachelor Of Science (Bs), Business Administration In Management

Certificate, Marketing