Samantha Flynn Email & Phone Number

Chicago, Il, Us

Principal and Chief Strategy Officer of full-service public relations agency based in the Chicago, and Philadelphia. We service clients in the sport, cannabis, lifestyle, hospitality, CPG and automotive space. Learn more at www.JuniprPublicRelations.com.

Enhance brand story for Kalahari Resorts and Conventions to introduce company on national stage including earned media and partnerships with Macy’s Thanksgiving Day Parade, Good Morning America, CNN Business, Good Housekeeping, CNBC Radio, Maddie Ziegler, Candice Cameron and Rachael Ray resulting in steady year over year improvement on ADR and occupied rooms Build brand story for Royal Enfield in North America including planning and execution of Himalayan Launch press event in North America, as well as global launch of new Twin 650 cc motorcycles through press trips abroad and stateside resulting in 100% increase in sales in 2018 with projections to quadruple sales in 2019Devised strategy for media relations efforts for experiential World of Beer “Drink It Intern” program – including development of pitch, media contacts, and local market approach. Results include 1 billion true earned media impressions, more than 7,000 applicants and a 22% increase in franchise inquiries during the month-long timeframe. -Provided strategic oversight and led integrated team for Potbelly Sandwich Shop social media channels - including: Facebook, Instagram and Twitter. Served as senior counsel for public relations practice to C-suite executives and agency partners. Also provided oversight to integrated planning and execution of elements for holistic integrated accounts.

Chicago

Serve as senior public relations contact for Kalahari Resorts client by providing insight and counsel to ensure all programs align with Kalahari business objectives Serve as public relations representative to positively foster the importance of the function in the marketing matrix among c-suite executives Responsible for strategic planning for all transient and group sales public relations efforts and oversight of executable efforts Serve as primary media contact for each Kalahari Resort location (Wisconsin Dells, Sandusky, Ohio, Pocono Mountain) including crisis communication, development updates, consumer and trade media requestsProvide strategic social media counsel and executable programs where applicableResponsible for all public relations efforts surrounding new resort launches including: ground breaking events, press inquiries and introducing Kalahari brand to new markets Conceptualize, coordinate and oversee execution of all Kalahari-sponsored public relations events Draft a variety of written materials including: press releases, speaking remarks, promotional video scripts, advertorials and weekly group sales blog postsResearch and write published case studies/bylines for group sales business Directly supervise junior staff members including: providing direction, editing press materials and human resource requests Heavily involved in public relations business development for Jacobson Rost through shared responsibility for lead generation via various tactics to expand company’s profile in the integrated marketing communityDevise strategy for launch of company blog with wider public relations team Responsible for drafting blog content and securing necessary approvals for publishing

Provide strategic public relations support for The Hershey Company, ConAgra Foods and SKIL Power Tools. • Conceptualize and produce a variety of strategic, comprehensive public relations programs that maximize budget and produce effective and desired results • Perform day-to-day account work which includes: drafting a wide variety of written program materials, coordinating events, maintaining client and media contact, managing projects performed with and by more junior staff• Responsible for execution of a variety of program tactics including: press conferences, media tours, online influencer programs, media events, consumer facing events, trade show presence etc. • Serve as a liaison between client, outside suppliers and other internal and external customers• Interface with client contacts on a day-to-day basis • Develop and maintain program budgets (expenses and fee) • Actively participate in new business opportunities including: research, conceptualization and presentation• Industry recognition includes a 2013 Gold Bulldog Media Relations Award for Best Use of Social Media for the 2012 Hershey’s Bunny Trail and a 2011 PR Platinum News Award for Best Word of Mouth event for the S’mores Snacktivity Suite

• Provide public relations support for The Hershey Company, SKIL Power Tools and Redbox• Secure national, regional and local media placements for various initiatives• Write press materials including: press releases, audio news releases, blogs, media alerts, key messages, fact sheets • Coordinate media event logistics including the PR Platinum Award Winning “S’mores Snacktivity Suite” at BlogHer 2010, Hershey’s sponsorship at BlissDom 2012 and various satellite media tours• Launched Hershey’s Kitchens YouTube page – the first page of its kind for the Hershey Company in November 2011• Draft copy and post material to client social media channels• Conceptualize and manage video and b-roll production shoots• Create and manage administrative campaign tasks including: program budgets, timelines and recaps• Participate in new business process by researching client opportunities and participating in pitches

• Provide public relations support for accounts across the Redbox and Hershey's brands• Secure national, regional and local media placements for various initiatives• Provide public relations support for brands across the Redbox and Hershey's accounts• Secure national, regional and local media placements for various initiatives • Write press materials including: press releases, audio news releases, blog posts, media alerts, matte release, bios, fact sheets and backgrounders • Respond to media inquiries • Assisted in coordinating event logistics for “S’mores Snacktivity Suite” at BlogHer 2010 • Work with external vendors on electronic press kit development, traditional press kit development, giveaways and contests • Assist in video and b-roll production • Create program timelines and compile end-of- program recaps• Monitor traditional, broadcast, online and social media placements

• Oversight of all public relations and consumer engagement initiatives for Hershey Canada, Scharffen Berger Chocolate Maker, Dagoba Organic Chocolate and seasonal brands through the management of agency teams. • Strategized and led teams to successfully launch "ground up" Facebook pages for Hershey Canada, Twizzlers Canada, Reese's Canada and Oh Henry! *Responsible for content production surrounding Hershey's Kitchens YouTube channel. • Provide strategic thought leadership to develop plans, guide review, and approvals of key brand PR and consumer engagement programs • Leverage a broad set of public relations and consumer engagement strategies and tactics to generate positive awareness for The Hershey Company products as well as the value of public relations• Serve as on-site liaison for JSH&A public relations for all consumer-facing public relations campaigns and initiatives

• Provide public relations support for multiple, national accounts including Campbell’s, Chocolate Milk Defense, FedEx, DiGiorno, Mars, and Degree• Monitor traditional, online and social media for all accounts and track all impressions garnered• Build relationships with bloggers in social media networks • Secure media placements in a variety of local and regional outlets local • Assist in producing press materials • Provide logistical support for team events, such as researching and securing vendors • Coordinate event logistics with vendors

• Help Produce media guides for various sports • Update statistics regularly • Assist with post game press conferences • Transcribe interviews for stories • Update Website • Proofread features •

Master Of Science (M.S.), Public Relations

Activities and Societies: PRSSA • Consultant John Dau Sudan Foundation • Consultant to SCORE-Counselors to America's Small Business

Bachelor Of Arts (B.A.), Communications And Spanish

Activities and Societies: Lambda Pi Eta • Gamma Phi Beta • Order of Omega • Panhellenic Council • Lion Ambassadors • Dean's List