- Oversee & execute all influencer, social media, affiliate, ambassador, and event marketing channels; managing a team of five and collaborating closely with product, customer success, operations, data and brand partners to drive conversions with one-time purchasers & returning subscribers. - Own all influencer negotiations, messaging, budgets and campaigns — including managing external agencies & vendors.- Report on all social, influencer and brand marketing performance in tandem with Director of Acquisition.

- Oversee & direct all things “brand;” responsible for developing, implementing & executing marketing initiatives across the following channels: photo, public relations, affiliate, influencer, social media, and events.- Manage the brand marketing team’s day-to-day {as well as external marketing agencies}, keeping everyone on task to execute brand campaigns & promotional plans effectively with a “we’re in this together” approach.

Clients: Facebook, Uber, LinkedIn, Zappos, MetLife, Zumper & Reddit-Collaborate within a team and support senior producers with all aspects of program management: client/collaborator communications, copywriting/editing, event production, and complex budgeting-Project manage and prepare production deliverables, including campaign briefs, event activation plans, and production timelines

-Tracked press coverage, sent all influencer/press packages, submitted award coverage, organized & attended influencer/press events-Managed external PR agencies, responded to all in-bound press requests, and created social media content

-Performed buying, marketing, social media, administrative and other support to the executive and design teams of Sleepy Jones, a designer and retailer of premium sleepwear established by Andy Spade, the co-founder of “kate spade,” and other former “kate spade” executives.