Assisted in the development of short-term and long-term PR strategies and campaigns.Generated media alerts, releases, collection statements, and pitches in order to secure coverage across online, regional, and national platforms. Proactively monitored and report pending media placements across seven client accounts.Conducted research for prospective client briefings and new business opportunities. Assisted in the execution of all aspects of media events including outreach, asset creation, partnerships, and logistics. Client accounts included AKH Group, Athleta, David Yurman, Dennis Basso, Mackage, Marchesa, TOMS, and UNIQLO.

Supported media monitoring, press clipping, and reporting of media placements and features.Assisted business development team with market research and client briefing documents.Interfaced with publications and editors to track samples and secure product placements; managed client inventories.Developed various ad hoc media lists.Prepared images and text for press presentations.Researched vendors and venues as needed for special client events.

Assisted marketing director in activation of brand sponsorship “DO AC”.Conducted market research and analysis of various promotional events.Assisted marketing director in researching and implementing a new digital assets management system.Designed promotional advertisements and composed press releases for marketing campaign and related events.Assisted ABC-7 NY and Miss America production team in promotional shoots featuring Atlantic City.

Conducted market research and formulated business plan for Atlantic City’s Young Professional’s Organization.Assisted marketing director in event marketing, operations, and production of the Atlantic City Airshow.Participated in internal meetings with company leadership and external meetings with Chamber investors.Managed Chamber Facebook page and Twitter account in an effort to increase awareness through social media.