Samantha Gaw Email & Phone Number

San Francisco Bay Area

Neuilly Sur Seine, Ile De France, Fr

Helping early stage companies with data-driven growth strategy and execution - sales & marketing activity analytics and data infrastructure, CRM setup and maintenance, product roadmapping and testing frameworks, mobile app marketing, user acquisition, customer insights & segmentation, funnel optimization, ETL, data warehouse management, data modeling, business intelligence, and more. Administered and developed on/in BigQuery, dbt, Data Studio, Looker, Marketo, Hubspot, Mailchimp, Salesforce, Optimizely, Unbounce, major performance ads platforms, and more.

London, Greater London, Gb

Unified, grew, and globalized data strategy, measurement, and business intelligence teams for digital and performance marketing for large global brands. Defined cross-functional workflows and improved productization framework for internal business operations functions such as resourcing, forecasting, maximizing profitability, etc. Participated in new business development for local and global brands.

Oakland, California, Us

Initially brought in for work on CRM, Ads, Product, Growth, and Customer Experience. Unified data services function across all business units, built and led centralized team of business intelligence analysts, data modelers, data scientists. Aligned executive leadership across digital, merchandising, supply chain & logistics, warehouse operations and transportation domains in measurement best practices, metrics definitions & libraries, project prioritization, and project management. Developed tech roadmap for more robust, flexible, scalable, trusted, and advanced data-based products including deployment/development on Segment, Snowflake, dbt, Mode Analytics. Grew the technology organization's data-driven culture. Tasted delicious things.

Oakland, California, Us

Deployed and upgraded integrated adtech/martech stack enabling insights- and performance-oriented digital advertising operations for big brand automotive and QSR clients and local/regional travel clients including generic data warehouse & visualization, CRM, DMP, web/app analytics, adserving and bidding, dynamic creative tools. Hired and trained digital media operations team and cross-functional teams in data-driven advertising and analytics. Launched marketing and advertising analytics as a revenue-generating client service.

San Francisco, California, Us

Oversaw performance measurement and funnel optimization for web, touch, mobile app, Facebook clients across search, social, display, email, affiliate advertising media. Acting product manager for data pipeline and analysis tools for global user acquisition and CRM marketing team of 14 spending nine figures annually.

Redwood City, Ca, Us

Gathered requirements, provided documentation, and performed QA for web-based campaign management product, dimensional data warehouse, and machine learning algorithm for real-time ad-bidding. Managed campaigns and trained new media analysts for strategic west coast client accounts.

Redwood City, Ca, Us

Created verticalized and client-specific marketing collateral and sales training for programmatic RTB ad-buying platform and digital media sales. Translated technology features into marketer-friendly value propositions.

New York, Ny, Us

Business development, account management, finance, marketing, recruiting and more for bootstrapped wine search engine and lifestyle media property with 1MM+ unique visitors monthly. Defined technical product requirements for ad products on website and via email newsletter, including for serving/delivery, performance reporting, and selling.