Samantha Gerson Email & Phone Number

Wimbledon, England, United Kingdom

Team of 5 with over 20 products at different lifecycle stages. Including one Generative AI MVP. Establishing a product lead approach within the organisation following a launch on Optimizely in partnership with the programme, the business, communication and change consultants.

London, England, United Kingdom

London, United Kingdom

http://www.myfavouritehello.co.uk is an online dating service for people with aspergers, autism and learning disabilities living in the UK. Responsiblities include:• Defining roadmap for the product with limited budget and resources• Agile project managing in-house UX and remote technical teams (Technologies: JIRA/Angular/Socketlabs/Loopback/IBM Connect/Ionic)• Defining KPIs and analytics strategy • Executing PPC, social media • Presenting the vision, establishing partnerships and positioning for investors.

Leading a product team of 13 (maternity cover) to help drive product development and digital transformation, contract cut short due to Covid.

London, United Kingdom

RSBC is undergoing a huge amount of positive change to achieve their ambitions of reaching 11,000 families with blind children by 2020. I am helping to lead the transformation of how RSBC delivers this support. We're employing a service design approach to manage a number of stakeholders with little to no digital experience and agile product management to get to the answers quickly. By putting the families front and centre of everything we do and having the right measurement framework in place; we are making great strides to support millennial mums in a multi-channel way that suits them and their family.

London

Winston Wolf is a boutique agency that delivers UI design, strategy and product development to drive real behaviour change. Our in house strategy, UX/UI and BA teams simplify your data to create actionable digital profiles. Then we apply behavioural change principles to deliver persuasive experiences, driving more valuable interactions with your brand in every channel. Work includes:• Mobile loyalty app development for a FTSE 100 brand• New product development and UX strategy for a leading online financial services brand• Channel Shift strategy and roadmap development with a key London councilResponsibilities include:• Joint P&L with the founder• New business development• Resourcing and project management of all projectsThe agency spotted a opportunity to deliver their own product and we decided to incorporate My Favorite Hello Ltd.

Kingston Upon Thames, United Kingdom

I headed up digital marketing and digital product development (ecommerce and sales) for Bausch + Lomb in EMEA. Bausch + Lomb was owned by venture capitalists Warburg Pincus and sold to Valeant Pharmaceuticals in July 2013 for $8.5bn.The small global team in partnership with IT, sales, marketing, communications and customer services delivered a number of initiatives crucial to the company's turnaround in readiness for sale. Highlights include:• Following ethnographic research and Persona development -defined the global digital marketing ecosystem and roadmap along with the analytics and data environment. • Delivered a new responsive global website platform (Sitecore) from RFP stage including: content and SEO strategy, reports and measurement using Google Analytics. Rolled out and trained 14 countries on the platform in 8 months.• Defined and delivered new iPad sales detailing (closed loop) user experience standards and integration with Salesforce.com globally. Halving the production time and costs.• Responsible for UX, content, marketing and analytics work streams for the re-launch of B2B ecommerce platform for EMEA and USA (Websphere). • Defined and delivered a B2C and B2B social media strategy in partnership with the global communications team. • Regional digital marketing consultant for all brand activation, marketing and operating plans.

I was the first ever specialist digital marketing hire for Bausch + Lomb Vision Care globally with an open brief to drive the multi channel digital strategy for the EMEA Vision Care team. This was a pioneering role. Highlights included:• Created the digital marketing strategy for most important new product launch in the company's recent history. • Delivered multi channel thought leadership for the region in partnership with my counterpart in PR and communications.• Partnered with the markets to appoint digital agencies throughout EMEA.• Defined CRM and analytics strategy for the EMEA B2B distance learning platform.This role culminated in promotion to a global team with responsibility across all business units.

London, United Kingdom

Building on my extensive product, content and marcomms development experience with Razorfish with clients such as: Visa Europe, Financial Times and MFI; I was asked to lead the account management team of the newly created Razorfish media department. Clients included: • ASDA.com • Asda money • Oli/Otto Group • Weightwatchers • Pfizer• Pentland (Kickers/Speedo)• BacardiAll were a combination of Affiliate, SEM, social and display alongside CRM and email marketing. ASDA was one of the largest retained digital media accounts in the UK and was one of the most profitable clients in Razorfish at that time.Samantha's teams also won the NMA grand prix for ground breaking work for the British Heart Foundation and the NSPCC.

Developing the UI and launching the Kodak Online Shop and Kodak EasyShare Gallery accounts in Europe following a pitch win. Working with Kodak's technical teams in the US and media agencies to deliver: affilliate programmes, SEO, SEM, CRM and pan european web analytics driven by aggressive revenue and CPA targets. Post LBi merger, taking over the central e-marketing function previously held in our Netherlands office on key Sara Lee global brands. Developing pan european brand activation for Sanex, Ambi Pur, Kiwi, Senseo, Cafe Switch and Douwe Egberts.

Orange Shop, Orange B2C including rearchitecture of orange.co.uk, aligning with global templates and legacy systems. Working with Orange B2B to integrate web presence within the orange.co.uk environment and to achieve lead generation and after sales objectives.

American Express

Virgin Atlantic: recruitment into their loyalty programme and launching new routes in a multi channel environment. Microsoft: launch of Office XP to the Sorg and developer audiences. Vodafone: migration of brochureware site onto a broadvision platform in readiness for the next phase of development.

London, England Metropolitan Area

Acquisition Direct marketing for Thomas Cook Direct and Radio Times including, radio, posters, inserts, outserts, door drops and classic DM. Setting up the first advertising sales website for the Radio Times.