Publicist
Current- Utilizes connections in sports entertainment to ideate, collaborate and execute publicity campaigns by innovating cultural moments, showcasing player personalities off the ice to grow brand awareness and cultivate new fan demographics- Established relationships with producers, broadcasters, reporters and social media personalities to obtain media coverage across sports and entertainment outlets on local and national levels - Responsible for obtaining media coverage and placements in non-traditional publications and outlets for the Anaheim Ducks, its players and Ducks Foundation- Responsible for scheduling and media training players, alumni and executives prior to press appearances and campaigns with non-traditional outlets including community events with the Ducks Foundation- Facilitated the Stanley-Award winning Vans x Ducks shoe collab in celebration of the club's 30th anniversary season- from collaboration with Vans executives, creation of shoe designs, publicity & social campaigns with players through the on-sale release - Vans x Ducks is the first and only of its kind, making the Ducks the first and only professional sports team to partner with Vans, garnering national attention from ESPN and Sports Business Journal - Ideated and executed the club’s publicity campaign “Take Flight” during all 41 home games - Responsible for celebrity outreach, pitching and executing content schedules for all VIPS in attendance at Ducks games- Collaborated with celebrities including Bert Kreischer, Gabe “Fluffy” Iglesias, Drew Brees, Paul George, Rampage Jackson, Chuck Liddell and Misty May-Treanor, The Offspring, Selling Sunset’s Mary Fitzgerald, Romain Bonnet, Alex Hall, Heather Rae and Tarek El Moussa - Ideated and executed the club's inaugural (and now annual) Women in Sports celebration. The sold-out event including a panel discussion featured a female lineup of trailblazing executives and Olympic gold medalists, autograph sessions and media appearances.
