Samantha Gordon Email & Phone Number

New York, Ny, Us

United States, Us

Glenbrook Partners is a dedicated strategy consulting and advisory firm offering deep insights into how the payments industry is evolving and how advantages can be gleaned from this changing environment. We focus on strategic analysis, research and intelligence, and industry education to drive value creation and high-margin growth for clients. We are an ideal partner for any organization evaluating its next step in payments, refreshing corporate or department strategies, or solving a tough payments challenge.We work with operators of payments systems, businesses that use payments systems, and companies providing technology and services to the payments industry. We serve clients across the globe and are well versed in contemporary issues in payments infrastructure in both developed and developing markets.Our clients are professionals at all levels of experience and expertise, from product, operations, and treasury managers to marketers, customer experience leaders, and executives across the payments spectrum.

New York, Ny, Us

New York, Ny, Us

Amsterdam, North Holland, Nl

Amsterdam, North Holland, Nl

Adyen is the fintech company reinventing payments for the global economy. Customers include Facebook, Uber, Netflix, Spotify, Booking.com, eBay, Mango, Vodafone, Etsy, LinkedIn, Survey Monkey, Groupon, Superdry, Bonobos, and L’Oreal. Adyen is the only provider of a modern end-to-end infrastructure connecting directly to consumers’ globally preferred payment methods, delivering frictionless payments across online, mobile, and in-store. Headquartered in Amsterdam and San Francisco, with offices across North America, South America, Europe and Asia-Pacific, Adyen serves more than 4,500 businesses, including 8 of the 10 largest U.S. Internet companies.

Brooklyn, Ny, Us

• Partnered with the executive team and business leaders across the company to identify, size, and prioritize new growth opportunities for Etsy’s $200M+ Seller Services business lines • Co-authored three white papers to inform strategic planning for 2018 product roadmap• Wrote proposal for a Preferred Partners Program and app marketplace; executed revenue share agreements with partners to provide 3rd party business solutions for Etsy sellers • Provided regular strategic reviews of industry trends and competitors to inform long term corporate strategy• Managed key strategic partner relationships to drive long term partnership growth

San Francisco, Ca, Us

• Managed retail channel partnerships for Square’s hardware POS products; grew revenue by 33% year over year across accounts• Drove integrated campaigns across partners’ in-store, print, and digital channels; coordinated the creation of new marketing campaigns with internal and external stakeholders• Introduced new hardware and software products in retail and ecommerce channels; negotiated retailer channel margins; analyzed customer and sales data to inform strategic decisions about product assortments by channel• Led co-marketing initiatives with Amazon and American Express to acquire new Square merchants

Sunnyvale, Ca, Us

• Developed a B2C-focused go-to-market strategy for LinkedIn Marketing Solutions sales team to increase revenue from B2C marketers; presented the sales pitch template, strategy, and recommendations to senior leadership• Analyzed first- and third-party data to determine market segment share, market size, and revenue opportunity for LinkedIn from increased digital ad sales to B2C brands, products, and services over the next three years• Created a Core Narrative to pitch LinkedIn Marketing Solutions to B2C clients, used in-market by the New York Enterprise-Categories team (covering auto, healthcare, travel, CPG, and retail verticals)

San Francisco, California, Us

• Managed partnerships with eight international distributors covering 45 markets in Asia, Latin America, Europe, and MENA; owned operations for all international accounts; developed best practices to maximize operational efficiencies• Drove digital (in-game and display ads) and in-store marketing initiatives for eight partners worldwide; researched relevant market segments to target with banner ads and in-game promotions by region or demographic • Led cross-functional initiatives to design and build in-game features promoting Game Cards to players in targeted regions • Negotiated and established regional pricing guidelines for game card distributors in 45 international markets; collaborated with Zynga’s 15 game studios to establish pricing guidelines and conversion rates for prepaid cards

San Francisco, California, Us

• Launched Zynga’s Employee Referral Program; developed and presented business case for the program to senior leadership• Managed full lifecycle recruiting for Coordinators and Administrative Assistants across all game studios and business units

Master Of Business Administration (Mba)

Ab, Art History