Samantha Gorys Email & Phone Number

Toronto, Ontario, Canada

Conduct UX audits of brand website(s) to highlight areas of improvement to better the user experience. Facilitate and analyze User Testing sessions to understand user interactions with brand website(s). Conduct in-depth competitor analyses to ensure clients’ websites remain competitive within their market landscape. Dissect web analytics and search landscape trends to provide strategic insights that maximize customer flow.

Toronto, Ontario, Canada

Conducted UX audits of brand website(s) to highlight areas of improvement to better the user experience. Facilitated and analyzed User Testing sessions to understand user interactions with brand website(s). Conducted in-depth competitor analyses to ensure clients’ websites remain competitive within their market landscape. Dissected web analytics and search landscape trends to provide strategic insights that maximize customer flow.

Toronto, Ontario, Canada

Delivered eCommerce-related experience & content capabilities for clients. Developed long-form content that effectively engaged consumers. Assisted with and contributed to the successful integration of experience and content services to maximize customer flow across eCommerce touchpoints. Lead and implemented eCommerce experience & content strategies for brands. Compiled and presented post-implementation results to internal teams and clients.

Woodbridge, Ontario

Managed internal and external eCommerce channels. Supported digital marking efforts by implementing search engine optimization (SEO) tagging. Worked with retail partners to improve marketplace page ranking by curating tailored content including copy, videos, and images. Lead website project phases including design work, partnerships, audits, optimization, and user functionality.

Woodbridge, Ontario

Monitored eCommerce platforms, trends, and track goals. Implemented website enhancements to improve user experience with the intention to drive sales and profitability while expanding and retaining the customer base. Tested the functionality of eCommerce website to ensure optional user experience and uphold industry standards. Supported brand protection by addressing any inconsistencies regarding copy and graphics on external marketplaces.

Woodbridge, Ontario

Managed and maintained the direct-to-consumer, and third-party marketplaces platforms. Collaborated with the marketing department on large and small scale projects. Represented Ddrops Company at various trade shows both domestically and internationally.

The Waterloo Accelerator Centre

Developed an integrated marketing plan for the upcoming quarter. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and target market. Analyzed the performance of all marketing efforts to identify the best opportunities for optimization. Redesigned and created marketing collateral for sales meetings, trade shows and company partners.

Toronto, Canada Area

Established and maintained cooperative relationship with representatives of communities, government officials and media representatives. Acted as communications liaison; managing all media, press and public relations issues. Developed innovative strategies to achieve long-range objectives. Maintained detailed administrative and procedural processes to improve accuracy and efficiency.

Delivered and executed marketing campaigns to achieve increased social media traffic. Monitored the success of strategies to identify gaps and opportunities for growing the WYI brand. Determined marketing objectives as well as the ‘call to action’ for each campaign.

Toronto, Ontario, Canada

Routinely managed classrooms by replacing school supplies, handling delicate artifacts and preparing the astronomy dome. Enforced classroom and administration policies and rules at all times. Displayed courtesy and strong interpersonal skills with all guest interactions.

Graduate Certificate

Graduate Certificate

Bachelor Of Arts (B.A.)