Director Of Strategic Marketing & Demand Generation
Current
Jul 2024 - Present
AeroLeads people directory · profile
Samantha Hermann Email & Phone Number
SaaS Marketing Leader | Integrated Marketing | Growth Marketing | Web Strategy
at
Livepeer Studio
1 work email found
@bydeluxe.com
2 phones found area 212 and 818
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
SaaS Marketing Leader | Integrated Marketing | Growth Marketing | Web Strategy
Location
Los Angeles, California, United States
Who is Samantha Hermann? Overview
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Quick answer
Samantha Hermann is listed as SaaS Marketing Leader | Integrated Marketing | Growth Marketing | Web Strategy at Livepeer Studio, based in Los Angeles, California, United States. AeroLeads shows a work email signal at bydeluxe.com, phone signal with area code 212, 818, and a matched LinkedIn profile for Samantha Hermann.
Samantha Hermann previously worked as Director of Strategic Marketing & Demand Generation at Livepeer Studio and Director of Marketing, Web Strategy at Yahoo. Samantha Hermann holds Master Of Arts - Ma, Digital Journalism from University Of Southern California.
Company email context
Email format at Livepeer Studio
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{first}.{last}@bydeluxe.com
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AeroLeads found 1 current-domain work email signal for Samantha Hermann. Compare company email patterns before reaching out.
Profile bio
About Samantha Hermann
I’m a customer and growth obsessed marketing leader and problem solver. I have over a decade of experience leading teams with a proven track record of building and growing collaborative, accountable, and high-functioning marketing groups that drive measurable results. I believe there’s no one-size-fits-all approach when it comes to marketing and I love the challenge of crafting the right strategy to meet the right customers exactly where they are on their journey. I have deep experience in the B2B and SaaS spaces and specialize in sifting through the noise and driving cross-functional collaboration to deliver customer-centric marketing and transformative results. Most recently I’ve held marketing leadership roles at Verizon Media and Yahoo, where I’ve led campaigns and activations that have driven tens of millions in revenue, generated thousands of high value leads and built websites and strategies that have repositioned and relaunched brands.
Listed skills include Web Content, Web Content Creation, Web Content Management, Web Analytics, and 24 others.
Current workplace
Samantha Hermann's current company
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10 roles
Samantha Hermann work experience
A career timeline built from the work history available for this profile.
Director Of Marketing, Web Strategy
Oversee Yahoo’s global B2B/SaaS and brand web marketing team, supporting security, CDN, streaming, ad tech (DSP & SSP) and corporate business units. Direct strategy, content, website architecture, design & UX, development, conversion optimization and reporting. Leads a direct report team of developers, designers and writers. Manages agency and vendor relationships. Owns site tracking, martech integration, digital lead generation, localization, and SEO. Partners closely with product marketing, campaign marketing and sales teams on content and campaign strategy.
Jun 2021 - Dec 2023
Head Of B2B Digital Marketing & Demand Gen
Led global pipeline generation-focused digital marketing team. Oversaw campaigns across owned, earned, partner and paid channels for Verizon Media’s SaaS and B2B products, including ad tech, Edgecast CDN, cybersecurity and streaming solutions. Managed a $6M+ annual budget and a team of 7 digital marketers and several agencies. Crafted demand generation strategy tailored to highly technical CTO audiences and marketer/media buyer audiences based on ICP/buyer persona analysis.
Mar 2020 - Jun 2021
Sr. Manager Of Digital Marketing & Demand Generation - Verizon Media Platform (Edgecast)
Aug 2019 - Mar 2020
Director, Digital Marketing & Website
Oversaw digital marketing campaigns and a suite of marketing websites for Deluxe’s entertainment technology brands, with a focus on SaaS offerings, localization, post production, and the digital media supply chain. Led direct report digital marketing and content team. Developed and implemented marketing content strategy. Planned, budgeted, and executed campaigns, tracked and reported on performance.
Mar 2017 - Aug 2019
Marketing Manager, Web Content
Developed and implemented marketing content strategy for leading international law firm, with a focus on digital activations. Managed a suite of business development focused websites and apps. Oversaw relationships with paid B2B content distributors and determined strategy for placement of firm’s content. Led direct reports web marketing team.
Oct 2015 - Mar 2017
Senior Digital Content Coordinator
Jul 2012 - Oct 2015
Digital Marketing Content Writer
Jun 2011 - Jul 2012
Content Writer
Jun 2010 - Aug 2010
Corporate Communications Coordinator
May 2008 - Jul 2009
2 education records
Samantha Hermann education
Master Of Arts - Ma, Digital Journalism
University Of Southern California
Bachelor Of Arts - Ba, Psychology
Brandeis University
FAQ
Frequently asked questions about Samantha Hermann
Quick answers generated from the profile data available on this page.
What company does Samantha Hermann work for?
Samantha Hermann works for Livepeer Studio.
What is Samantha Hermann's role at Livepeer Studio?
Samantha Hermann is listed as SaaS Marketing Leader | Integrated Marketing | Growth Marketing | Web Strategy at Livepeer Studio.
What is Samantha Hermann's email address?
AeroLeads has found 1 work email signal at @bydeluxe.com for Samantha Hermann at Livepeer Studio.
What is Samantha Hermann's phone number?
AeroLeads has found 2 phone signal(s) with area code 212, 818 for Samantha Hermann at Livepeer Studio.
Where is Samantha Hermann based?
Samantha Hermann is based in Los Angeles, California, United States while working with Livepeer Studio.
What companies has Samantha Hermann worked for?
Samantha Hermann has worked for Livepeer Studio, Yahoo, Verizon Media, Deluxe Entertainment Services Group, and Latham & Watkins.
How can I contact Samantha Hermann?
You can use AeroLeads to view verified contact signals for Samantha Hermann at Livepeer Studio, including work email, phone, and LinkedIn data when available.
What schools did Samantha Hermann attend?
Samantha Hermann holds Master Of Arts - Ma, Digital Journalism from University Of Southern California.
What skills is Samantha Hermann known for?
Samantha Hermann is listed with skills including Web Content, Web Content Creation, Web Content Management, Web Analytics, Editing, Blogging, Social Media, and Seo.
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