Samantha Hermann

Samantha Hermann Email and Phone Number

SaaS Marketing Leader | Integrated Marketing | Growth Marketing | Web Strategy @ Livepeer Studio
Samantha Hermann's Location
Los Angeles, California, United States, United States
Samantha Hermann's Contact Details

Samantha Hermann personal email

Samantha Hermann phone numbers

About Samantha Hermann

I’m a customer and growth obsessed marketing leader and problem solver. I have over a decade of experience leading teams with a proven track record of building and growing collaborative, accountable, and high-functioning marketing groups that drive measurable results. I believe there’s no one-size-fits-all approach when it comes to marketing and I love the challenge of crafting the right strategy to meet the right customers exactly where they are on their journey. I have deep experience in the B2B and SaaS spaces and specialize in sifting through the noise and driving cross-functional collaboration to deliver customer-centric marketing and transformative results. Most recently I’ve held marketing leadership roles at Verizon Media and Yahoo, where I’ve led campaigns and activations that have driven tens of millions in revenue, generated thousands of high value leads and built websites and strategies that have repositioned and relaunched brands.

Samantha Hermann's Current Company Details
Livepeer Studio

Livepeer Studio

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SaaS Marketing Leader | Integrated Marketing | Growth Marketing | Web Strategy
Samantha Hermann Work Experience Details
  • Livepeer Studio
    Director Of Strategic Marketing & Demand Generation
    Livepeer Studio Jul 2024 - Present
    New York City, New York, Us
  • Yahoo
    Director Of Marketing, Web Strategy
    Yahoo Jun 2021 - Dec 2023
    Sunnyvale, Ca, Us
    Oversee Yahoo’s global B2B/SaaS and brand web marketing team, supporting security, CDN, streaming, ad tech (DSP & SSP) and corporate business units. Direct strategy, content, website architecture, design & UX, development, conversion optimization and reporting. Leads a direct report team of developers, designers and writers. Manages agency and vendor relationships. Owns site tracking, martech integration, digital lead generation, localization, and SEO. Partners closely with product marketing, campaign marketing and sales teams on content and campaign strategy.
  • Verizon Media
    Head Of B2B Digital Marketing & Demand Gen
    Verizon Media Mar 2020 - Jun 2021
    New York, New York, Us
    Led global pipeline generation-focused digital marketing team. Oversaw campaigns across owned, earned, partner and paid channels for Verizon Media’s SaaS and B2B products, including ad tech, Edgecast CDN, cybersecurity and streaming solutions. Managed a $6M+ annual budget and a team of 7 digital marketers and several agencies. Crafted demand generation strategy tailored to highly technical CTO audiences and marketer/media buyer audiences based on ICP/buyer persona analysis.
  • Verizon Media
    Sr. Manager Of Digital Marketing & Demand Generation - Verizon Media Platform (Edgecast)
    Verizon Media Aug 2019 - Mar 2020
    New York, New York, Us
  • Deluxe Entertainment Services Group
    Director, Digital Marketing & Website
    Deluxe Entertainment Services Group Mar 2017 - Aug 2019
    Burbank, California, Us
    Oversaw digital marketing campaigns and a suite of marketing websites for Deluxe’s entertainment technology brands, with a focus on SaaS offerings, localization, post production, and the digital media supply chain. Led direct report digital marketing and content team. Developed and implemented marketing content strategy. Planned, budgeted, and executed campaigns, tracked and reported on performance.
  • Latham & Watkins
    Marketing Manager, Web Content
    Latham & Watkins Oct 2015 - Mar 2017
    New York, Us
    Developed and implemented marketing content strategy for leading international law firm, with a focus on digital activations. Managed a suite of business development focused websites and apps. Oversaw relationships with paid B2B content distributors and determined strategy for placement of firm’s content. Led direct reports web marketing team.
  • Latham & Watkins
    Senior Digital Content Coordinator
    Latham & Watkins Jul 2012 - Oct 2015
    New York, Us
  • Motion Picture & Television Fund
    Digital Marketing Content Writer
    Motion Picture & Television Fund Jun 2011 - Jul 2012
    Woodland Hills, Ca, Us
  • 24.Com
    Content Writer
    24.Com Jun 2010 - Aug 2010
    Za
  • Conductor, Inc.
    Corporate Communications Coordinator
    Conductor, Inc. May 2008 - Jul 2009
    New York, Ny, Us

Samantha Hermann Skills

Web Content Web Content Creation Web Content Management Web Analytics Editing Blogging Social Media Seo Digital Media Content Management Social Media Marketing Event Planning Facebook Video Online Marketing Public Relations Online Advertising Social Networking Dreamweaver Copywriting Photoshop Event Management Marketing Sem Web Content Optimization Copy Editing Digital Copywriting Marketing Copy

Samantha Hermann Education Details

  • University Of Southern California
    University Of Southern California
    Digital Journalism
  • Brandeis University
    Brandeis University
    Psychology

Frequently Asked Questions about Samantha Hermann

What company does Samantha Hermann work for?

Samantha Hermann works for Livepeer Studio

What is Samantha Hermann's role at the current company?

Samantha Hermann's current role is SaaS Marketing Leader | Integrated Marketing | Growth Marketing | Web Strategy.

What is Samantha Hermann's email address?

Samantha Hermann's email address is sa****@****uxe.com

What is Samantha Hermann's direct phone number?

Samantha Hermann's direct phone number is +121290*****

What schools did Samantha Hermann attend?

Samantha Hermann attended University Of Southern California, Brandeis University.

What skills is Samantha Hermann known for?

Samantha Hermann has skills like Web Content, Web Content Creation, Web Content Management, Web Analytics, Editing, Blogging, Social Media, Seo, Digital Media, Content Management, Social Media Marketing, Event Planning.

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